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DETERMINING THE TRUE COSTS OF UNDER-QUALIFIED LEADS

Working with leaders we found that the costs associated with the engagement of marketing generated leads far exceeded the costs associated with producing the lead. While leads remain the lifeline of sales organizations, the cost of engaging underqualified leads would cause most to reconsider what gets communicated to sales.

Join industry leaders to weigh into this highly contested area that affects revenue growth in what will likely be a heated exchange of insights focusing on determining the true costs of underqualified leads.
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Presented by
Sam Momani, CEO of Global Technology Sales Solutions
Presentation preview: DETERMINING THE TRUE COSTS OF UNDER-QUALIFIED LEADS
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BizDev360

  • DETERMINING THE TRUE COSTS OF UNDER-QUALIFIED LEADS Jun 22 2021 9:00 pm UTC 60 mins
    Sam Momani, CEO of Global Technology Sales Solutions
    Working with leaders we found that the costs associated with the engagement of marketing generated leads far exceeded the costs associated with producing the lead. While leads remain the lifeline of sales organizations, the cost of engaging underqualified leads would cause most to reconsider what gets communicated to sales.

    Join industry leaders to weigh into this highly contested area that affects revenue growth in what will likely be a heated exchange of insights focusing on determining the true costs of underqualified leads.
    Save your seat
  • DETERMINING WHICH ABM STRATEGIES DRIVE REVENUE May 11 2021 8:00 pm UTC 60 mins
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    Many organizations have shifted considerable focus on driving account-based marketing strategies to augment their traditional marketing activities. Which ABM strategies actually work and drive revenue?

    Join industry leaders to weigh into this highly contested area that affects revenue growth in what will likely be a heated exchange of insights focusing on determining which account-based marketing (ABM) strategies drive revenue.
    Save your seat
  • UNDERSTANDING THE REAL IMPACT OF SALES & MARKETING MISALIGNMENT Mar 3 2021 10:00 pm UTC 60 mins
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    Save your seat
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    Monica Canales, PROSCI; Marise Mikulis, CCMP; and Amber Rabo, PhD
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    Sam Momani, CEO of Global Technology Sales Solutions & Peter Strohkorb, CEO of Peter Strohkorb Consulting
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BizDev360 is a new revenue-generation leadership forum for senior sales and marketing executives who - by invitation only - participate anonymously and share insights on key areas that effect revenue generation. Unlike other forums, no vendors are invited, nor permitted to contribute. This is a forum by and for top-level industry peers only.
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Participants like you are invited to help by providing their insights via an upfront questionnaire and then in a subsequent online forum. The results gathered before, during and after each event will be collected, analysed and delivered to each participant in the form of an insightful report.
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