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DETERMINING THE TRUE COSTS OF UNDER-QUALIFIED LEADS

Working with leaders we found that the costs associated with the engagement of marketing generated leads far exceeded the costs associated with producing the lead. While leads remain the lifeline of sales organizations, the cost of engaging underqualified leads would cause most to reconsider what gets communicated to sales.

Join industry leaders to weigh into this highly contested area that affects revenue growth in what will likely be a heated exchange of insights focusing on determining the true costs of underqualified leads.
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Presented by
Sam Momani, CEO of Global Technology Sales Solutions
Presentation preview: DETERMINING THE TRUE COSTS OF UNDER-QUALIFIED LEADS
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BizDev360

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    Sam Momani, CEO of Global Technology Sales Solutions & Peter Strohkorb, CEO of Peter Strohkorb Consulting
    Marketing serves two customers. The external customer and the internal customer or sales organization. Alignment with the internal customer is just as important to revenue success. Research has shown that revenues are positively impacted when marketing improves their alignment with sales.

    Join industry leaders to weigh into this highly contested area that affects revenue growth in what will likely be a heated exchange of insights focusing on determining the effects of marketing and sales misalignment.
    Save your seat
  • DETERMINING THE TRUE COSTS OF UNDER-QUALIFIED LEADS Mar 3 2020 7:00 pm UTC 60 mins
    Sam Momani, CEO of Global Technology Sales Solutions
    Working with leaders we found that the costs associated with the engagement of marketing generated leads far exceeded the costs associated with producing the lead. While leads remain the lifeline of sales organizations, the cost of engaging underqualified leads would cause most to reconsider what gets communicated to sales.

    Join industry leaders to weigh into this highly contested area that affects revenue growth in what will likely be a heated exchange of insights focusing on determining the true costs of underqualified leads.
    Save your seat
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BizDev360
Visit us at www.BizDev360.org and join the growing community.
BizDev360.org is a new revenue-generation leadership forum for senior sales and marketing executives who - by invitation only - participate anonymously and share insights on key areas that effect revenue generation. Unlike other forums, no vendors are invited, nor permitted to contribute. This is a forum by and for top-level industry peers only.
How does it work?
Participants like you are invited to help by providing their insights via an upfront questionnaire and then in a subsequent online forum. The results gathered before, during and after each event will be collected, analysed and delivered to each participant in the form of an insightful report.
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