Presented by
Peter Strohkorb, CEO of Peter Strohkorb Advisory, and Sales Acceleration Specialist
UNDERSTANDING THE REAL IMPACT OF SALES & MARKETING MISALIGNMENT
About this talk
Marketing serves two customers. The external customer and the internal customer or sales organization. Alignment with the internal customer is just as important to revenue success. Research has shown that revenues are positively impacted when marketing improves their alignment with sales.
Join industry leaders to weigh into this highly contested area that affects revenue growth in what will likely be a heated exchange of insights focusing on determining the effects of marketing and sales misalignment.
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BizDev360 is a new revenue-generation leadership forum for senior sales and marketing executives who - by invitation only - participate anonymously and share insights on key areas that effect revenue generation. Unlike other forums, no vendors are invited, nor permitted to contribute. This is a forum by and for top-level industry peers only.
How does it work?
Participants like you are invited to help by providing their insights via an upfront questionnaire and then in a subsequent online forum. The results gathered before, during and after each event will be collected, analysed and delivered to each participant in the form of an insightful report.