Name: Social Media Marketing vs. Advertising… How Can You Profit from the Difference?
Start: 2019-03-28T15:00:00Z
End: 2019-03-28T15:00:52.000Z
Location: BrightTALK
Rating: 5

Avast Business provides integrated, enterprise-grade endpoint and network security solutions for SMBs and IT service providers  Backed by the largest, most globally dispersed threat detection network, the Avast Business security portfolio makes it easy and affordable to secure, manage, and monitor complex IT environments. The result is superior protection that businesses can count on.

CISOs and business leaders understand the value of education when it comes to ensuring employees maintain cyber hygiene, to keep corporate data safe.

But how do we go beyond basic education, and instead foster a 'security aware culture'? 

Join Diana Kelley and guests as they deep dive into:
-  Reimagining employee education for ultimate employee cyber hygiene 
-  The common threats your workforce will encounter in 2024
-  The evolution of password management 
-  Developing an incident response strategy
-  And much more!

How To Create a Security Aware Culture

This year will be a pivotal moment in the evolution of artificial intelligence, marking a period of significant transformation and emerging challenges. As businesses scramble to find ways to leverage AI, we explore potential challenges and opportunities in the second installment of our AI and Cybersecurity webinar series sponsored by Gen.

Join Erick Simpson and Jordan Gardner as we share how MS(S)Ps can use AI for sales lead generation emails that stand out to deliver results, and how to help protect your customers from business email compromise attacks that utilize AI.

Key Takeaways:
1.     Innovative AI-driven sales email strategies
2.     Best practices for AI implementation
3.     Understanding the AI-generated cyber-threat landscape
4.     Proactive cybersecurity measures for MSPs
5.     Future cybersecurity trends and predictions
6.     Maximizing MSP value through AI adoption

Cybersecurity Predictions 2024: Using AI for Sales Emails, The Good and the Bad

In this session, Avast's Threat Intelligence Director, Michal Salat, will be covering findings in the latest threat intelligence research for MSPs and Resellers. Learn more about threats that could affect your SMB customers and how you can take action to protect devices.
We will cover:
- Rising scams
- The role of AI in the threat landscape
- Latest vulnerabilities and ransomware

End of Year Threat Report Overview for Channel Partners

Cyberthreats have been increasing year on year, presenting a new security challenge for businesses at every size. Not only has the volume grown, but the methods of attack have shifted too: the Avast Q2 2023 Threat Report found that social engineering and web-related threats now account for over 75% of the threats they detected on desktop. Smaller businesses are particularly vulnerable as they’re less likely to have the resources and dedicated security teams to tackle this head on. They’re going to lean even more on the Managed Services Providers (MSPs) – who can take this opportunity and run with it, if they know how.
The challenge will be to meet these varying security needs simultaneously, across multiple tools. While growing demand is great for business,  the added complexity must be taken seriously. Just as the SMBs will need support from their MSPs, so MSPs must be smart about where they get their own support. By working closely with their partners and finding new opportunities to improve flexibility and agility, MSPs can turn this cybersecurity landscape into a wealth of opportunity. 
Tune into this webinar from Gen Digital to hear industry experts break down the evolving landscape for SMB security and how MSPs can benefit.

The Small Business Cybersecurity Boom: How MSPs Can Take Advantage

Take a look around the Business Hub platform with our Solutions Engineer, Paul Fenwick.

Avast Business Hub - Security Platform Demo

Vulnerability management and patching has been widely compared to the use of seat belts in cars. In terms of the level of protection provided by patching - this comparison is no overstatement. The U.S National Security Agency estimates that 85% of targeted cyberattacks would have been prevented with the patching of applications and patching of operating systems. Patching uses automation to distribute and deploy patches across thousands of devices from one console. This is especially relevant in today’s climate, as remote patching allows you to deploy patches to distributed devices. 

However, some security-conscious professionals are still wary of patching, concerned that patches introduce security problems and can cause disruption. Effective and modern patching, like Avast patching solutions, addresses and solves these issues. Given that in 2019, 60% of data breaches were linked to a vulnerability where a patch was available but not applied, now is the time to implement efficient patching and vulnerability management regardless of fears.

In this session, we will:
-  Discuss why patching is so important
-  Share real life use cases 
-  Debunk fears and concerns about patching and vulnerability management

Vulnerability Management: Optimise Patching Solutions & Stay Ahead of Threats

Cybersecurity has historically been very slow to adapt to change. Processes take a long time to be worked out and enforced, and security methods become forces of habit rather than innovative and efficient as a result. Digital Transformation has seen a huge wave of Cloud migration. In fact, FireMon's State of Hybrid Cloud Security Survey found that 60% of businesses are embracing the cloud at a rate that outpaces their ability to secure it. 

With such a large degree of cloud transformation, you must move away from tired cybersecurity systems, like VPNs, and move towards more modern and efficient ways of protecting your organization. Securing your Cloud transformation with a zero trust approach simplifies your cloud based management, allowing you to consistently manage from one platform. 78% of enterprises are looking to adopt a zero trust strategy. Join this session to find out why. 

In this session we will discuss:
-  The business benefits of ZTNA
-  Replacing VPN connection with Zero Trust - and why it’s time to move away from VPNs
-  Improving user experience with Avast Secure Private Access

Making Zero Trust Part of Your Digital Transformation Journey

With persistent threats on the horizon, it’s important to make sure your security measures are always doing the most for you and your organization. One of the best ways to do this is through layering. Similarly to wrapping up with layers in the winter to protect from the cold, it’s important to layer your security controls to protect your resources and data from cyberattacks. 

Layering is so important, as it’s virtually impossible to keep track of all possible threats. But with a layering solution, you can protect every possible weakness. While layering has been around for a long time, new ways to apply and integrate these solutions have continued to evolve. For example, Avast delivers critical layers of security - all from the cloud. 

In this session, we will discuss:
-  Why layering is such a powerful cybersecurity tool
-  Managing your layering solutions from a single cloud-based console
-  What layers you need to protect your data

Protecting Your Business with a Layered Security Approach

A common tactic of CyberCriminals is to exploit vulnerabilities in software to gain access to devices, the initial compromise from which they can move laterally around the device and network to find valuable data to hold to ransom. On average a ransomware attack leads to a downtime of 19 days and cost of over £200,000 
 
Patching, the process of applying updates from software developers, hardware suppliers and vendors, to either enhance functionality or to improve security is one of the most important things you can do to mitigate those security vulnerabilities.
 
Join us to discuss this in more detail and show you how Avast Business Patch Management can help deliver an automated solution to help mitigate the risks of software vulnerabilities and strengthen your cyber security.

Importance of Patch Management for all Businesses

The Avast Secure Internet Gateway and Secure Private Access deliver admins an easy to use, easy to deploy, and easy to manage cloud driven and cloud delivered security solution.  Provide seamless security for users whether they are in the office or working on the go.  Advanced content filtering, cloud application control, threat prevention, and even sandboxing for emerging threats.  Keep users securely connected to on-premises or cloud hosted network servers without exposing the network, and keep your access secured.  Join Senior Security Architect Rob Krug from Avast as he demonstrates an always-on zero trust network architecture that will ensure that all your users, and all your users’ devices are secured, no matter where they are…. Or where they are going.

Essential Guides to Secure Remote Working for SMBs

There are unpredictable risks involved in running a business, especially when it comes to maintaining cybersecurity. In the face of uncertainty, one of the best things you can do is to stay prepared.

We’ve got your back with Avast Business Cloud Backup. Protect business data, quickly recover files, and monitor endpoint devices in real-time - all from one central platform. Expand your business without worrying about the repercussions of ransomware.

In the webinar, we’ll cover:
- The repercussions of ransomware
- How Cloud Backup works and how it can help secure your business
- Why backing up data in the cloud is more secure and efficient

Essential tips for protecting SMBs against Ransomware

This past year has been truly unprecedented, and many businesses had to adapt to the pandemic in real time. Many things that were initially thought of as temporary adjustments are now settling into a new sense of “business as usual”. Where do we go from here? 

Join us in this webinar as we discuss:

- Things we learned about cybersecurity and business throughout the pandemic
- How to confront security gaps created by the shift to working from anywhere
- Why businesses should rethink cybersecurity moving forward

2020 Business Cybersecurity Reflections

There are unpredictable risks involved in running a business, especially when it comes to maintaining cybersecurity. In the face of uncertainty, one of the best things you can do is to stay prepared.

We’ve got your back with Avast Business Cloud Backup. Protect business data, quickly recover files, and monitor endpoint devices in real-time - all from one central platform. Expand your business without worrying about the repercussions of ransomware. 

In the webinar, we’ll cover:
- The repercussions of ransomware
- How Cloud Backup works and how it can help secure your business
- Why backing up data in the cloud is more secure and efficient

Protect Your Business from the Repercussions of Ransomware

Most people would agree that cybersecurity is important, but it can be difficult to explain the technical side of cybersecurity and why it should be prioritized. 

In this webinar, we’ll be discussing how to clearly communicate why cybersecurity is worth investing in with data-driven reasons that will help you get through to business leaders. We’ll show you how our solutions will not only keep your business secure, but also how they’ll save time and money. Gain insights and resources that you can use to ensure that your business stays secure in a vastly digital age.

How to convince business leaders to prioritize cybersecurity

Keeping data safe and protecting endpoints is an important part of running a business. With increasing cybersecurity risks like ransomware, having a backup process that is easy to deploy and manage is key. 

With Avast Business Cloud Backup, you can protect business data, quickly recover files, and monitor endpoint devices in real-time from one central platform. 

In this BrightTALK, we will cover: 
-Best practices for protecting your business against ransomware
-Why backing up data in the cloud is more secure and efficient
-How Cloud Backup ensures business continuity

5 Best Practices to Safeguard Your Data Against Ransomware

We don’t believe in small business security. Because all business is big business, and all data is valuable to hackers. Get the same enterprise-grade cybersecurity, no matter the size of your business or IT team. 

This webinar will cover:
-The latest cybercrime trends that focus on the small to mid-sized business
-Why antivirus alone is no longer sufficient to protect devices 
-A solution that is simple to use and set up that allows any business to deploy top-level solutions at scale, without the enterprise price tag

Enterprise-Grade Security Made Simple & Achievable for SMBs

The traditional DMZ with VPN technology is no longer sufficient to protect workers in today’s cloud-first and remote user world, where employees are mobile and coffee shops are the new cubicles. 

Join us on November 17 at 10:00AM ET/3:00PM GMT to gain insights into a better approach to remote connectivity, one that is flexible, agile, and scalable, enabling digital ecosystems to work without exposing services directly to the internet, reducing risks of distributed denial of service attacks.

We’ll be covering: 

Why traditional VPN no longer works to protect the modern, cloud-first workplace
The trending shift towards cloud-delivered, zero trust network access solutions (and away from VPN)
A closer look into Avast Business’ Secure Private Access, an alternative to VPN that delivers enhanced security, better user experience, secure scalability, and more

Working from Anywhere - Safely (and it doesn’t involve VPN)

One of the biggest issues that mid-sized companies face is how to increase the lifetime value of their PC hardware. 

Extending the life of existing desktops and laptops to reduce capital expenditure and budgets is critical in today’s economic climate. Companies are dealing with limited resources and must ask their IT departments to do more with less.

CCleaner Cloud for Business brings our award-winning desktop product to the cloud, so you can keep your PCs optimized from anywhere, any time. 

Join our informative 30-minute webinar to learn how you can: 
- Proactively clean and defrag multiple computers 
- Remotely ﬁx bugs and repair registry issues
- Prevent fraud and improve security

How to Extend the Life of PC Hardware

Digital marketing is a very hot topic that a lot of businesses don’t know much about. While most organizations have Facebook, LinkedIn, and Twitter pages, they’re missing out on great opportunity to increase profits with social media marketing and advertising. In this webinar, we’ll talk about the differences between both and how companies can leverage their social power to capture more leads and drive profit.


Presenter: Richard Tubb - The IT Business Growth Expert
Robert Gibbons, Head of Managed Services, Evaris Solutions Plc
Claire Jenks, Head Designer, Claire Jenks Design
Fiona Challis, TechData - MSP & Channel Enablement Expert

Brought to you by Avast Business

Social Media Marketing vs. Advertising… How Can You Profit from the Difference?

Social Media

Social Media Marketing

Social Media ROI

Advertising

social media advertising

Digital Marketing

Content Marketing

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

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The unexpected nature of natural disasters and other disruptive events means that preparation is key to managing disaster recovery and business continuity planning. Join the business continuity and disaster recovery community for live and recorded presentations discussing best practices for business continuity planning, disaster recovery programs and business continuity management. Learn from BCDR experts to develop your critical infrastructure and gain insight into tactical solutions to your BCDR issues.

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Social Media Marketing vs. Advertising… How Can You Profit from the Difference?

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