BMW's Journey to Digitalization With Apigee

- How to Set up a Successful API Project An effective API strategy allows companies to ensure business continuity whilst driving digital transformation. BMW also discovered that a new strategy was required to drive innovation and corporate growth in order to stay ahead of the competition and meet the ever-changing needs of their customers. With the help of iC Consult and Google Cloud Apigee, companies with API management capabilities, like BMW, can build and leverage an ecosystem of external developers and partners to create innovative customer experiences and to grow their business. API management provides access, visibility and security for all APIs and is becoming increasingly important as more APIs are created and shared inside and/or outside of corporate boundaries. In this webinar we will cover the following: - How BMW set up their API management and what learnings they have gained - How we and our colleagues from Apigee can help you to build an effective API strategy