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[Panel] Getting Ahead in Cannabis: Strategies to Differentiate Your Brand

As cannabis businesses become more established, it will be crucial to differentiate your brand from the competition. With limited advertising options, how can you get ahead and increase brand recognition? Join this panel as successful marketing experts discuss challenges to avoid and strategies to make it in a regulated industry.
Recorded Jun 5 2019 59 mins
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Presented by
Lisa Buffo, Cannabis Marketing Association; Daniel Stein, EVB; Taylor Wheeler, V Digital Services
Presentation preview: [Panel] Getting Ahead in Cannabis: Strategies to Differentiate Your Brand

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  • Investing in Cannabis Tech with OurCrowd and AICA Recorded: Aug 22 2019 45 mins
    The America Israel Cannabis Association (AICA)
    In this live webinar we will chat with Kfir Kachlon, head of cannabis investments for OurCrowd. OurCrowd is one of the largest VC funds in Israel with over 1B in committed capital
  • Cannabis Research and Investment Opportunities in Israel Recorded: Jul 25 2019 46 mins
    The America Israel Cannabis Association (AICA)
    In this live webinar we chat with Hayim Raclaw- director of incubation and portfolio companies at iCan. He will be discussing the research process that one of their portfolio companies, iCanSee, conducted as well as the iCan process of selecting investments.
  • A Deep Dive On Israeli Cannabis - A World View with Saul Kaye Recorded: Jun 6 2019 46 mins
    Saul Kaye and The America Israel Cannabis Association
    This webinar is presented by the America Israel Cannabis Association. We'll be joined by Saul Kaye, founder and CEO of iCan.
  • Reach Your Target Audience: Advanced Digital Marketing Strategies for Cannabis Recorded: Jun 5 2019 58 mins
    Taylor Wheeler, Director of Digital Sales for V Digital Services
    For any industry, navigating the complicated world of digital marketing can be a daunting task. That task becomes twice as hard when we consider the Cannabis Industry.

    Due to stringent regulations from Google, Facebook and other leading digital platforms, the marketing options available to the Cannabis industry are extremely limited.

    On Wednesday June 5th, join BrightTALK and V Digital Services’ Director of Digital Sales, Taylor Wheeler, to learn more about the unique marketing platforms that ARE available to the Cannabis industry, and how to utilize these platforms to reach your exact target customer. Specifically, Taylor will cover:

    - Organic and Local Search (SEO)
    - Hyper-targeted Device ID technology
    - Website Development in the Cannabis space

    You will also be able to review some case studies that showcase each of these platforms.

    Speaker: Taylor Wheeler, Director of Digital Sales for V Digital Services
    Taylor is an accomplished sales leader, presenter and trainer with over 15 years of success in marketing and advertising. Taylor has been a specialist in the digital marketing realm since 2008, with an emphasis on Organic SEO. Based in Denver, he has worked with Cannabis-related companies there locally, and across North America, since 2009.
  • [Panel] Recruiting in Cannabis: Best Practices to Attract and Retain Talent Recorded: Jun 5 2019 62 mins
    Denise Biderman, Mary's List; Bryan Passman, Hunter & Esquire; David Murét, Viridian Staffing
    The job market in cannabis is booming: It’s estimated that there will be 340,000 full-time jobs in North America by 2022, according to Marijuana Business Daily. Join as experts discuss the challenges to hiring candidates within cannabis and best practices to ensure you attract and retain the right talent.
  • [Panel] Getting Ahead in Cannabis: Strategies to Differentiate Your Brand Recorded: Jun 5 2019 59 mins
    Lisa Buffo, Cannabis Marketing Association; Daniel Stein, EVB; Taylor Wheeler, V Digital Services
    As cannabis businesses become more established, it will be crucial to differentiate your brand from the competition. With limited advertising options, how can you get ahead and increase brand recognition? Join this panel as successful marketing experts discuss challenges to avoid and strategies to make it in a regulated industry.
  • Getting Ready for New Markets in Cannabis Recorded: Jun 4 2019 44 mins
    Greg Huffaker III, Director of Client Services, CannaAdvisors
    Learn what you can do now to establish your cannabis business and position yourself to win a license.

    Join this webinar to learn insider knowledge from Greg Huffaker III, Director of Client Services at CannaAdvisors, who will discuss:
    - The application process
    - Regulations
    - Location selection
    - Financial modeling
    - Community outreach
    - Essential roles
    - Staffing & training

    Have your questions answered by one of the leading experts in the industry. Canna Advisors are expert cannabis business consultants committed to supporting cannabis business licensing, development, and facility design in your state.
  • [Panel] Navigating California’s Regulations: What's Wrong and How Do We Fix It? Recorded: Jun 4 2019 60 mins
    Jackie McGowan, K Street Consulting; Jennifer Gumer, CGL LLP; Hilary Bricken, Harris Bricken; National Cannabis Bar Assoc.
    California’s entry into the cannabis market has been less than smooth. Understanding the regulations and upcoming deadlines is important to make sure you pass inspections and receive your license, especially as provisional licenses expire before you receive your annual license. Join live to have your questions answered by a panel of experts what you need to know to stay ahead.
  • [Panel] Reading the Climate: Market Trends and Opportunities in Cannabis Recorded: Jun 4 2019 61 mins
    Roy Bingham, BDS Analytics; Andy Roche, Poseidon Asset Mgmt; Matt Nordgren, Arcadian Fund; Jay Czarkowski, CannaAdvisors
    Momentum continues to build for the cannabis industry as more states consider medical and recreational legalization and the STATES Act works its way through Congress. Hear from experts talk about opportunities in developing markets and where the industry is heading.
  • The Business of CBD: Growing Your Product Line From Seed to Shelf Recorded: May 21 2019 60 mins
    Denise Biderman (Mary's List), Brittany Carbone (Tonic CBD), Elana Frankel (Indigo & Haze), Thea Wayne (Humble Flower Co.)
    CBD is a naturally occurring compound found in the resinous flower of cannabis - without the psychotropic component THC. But how is it different? How is it used? Why do people use it? Learn all of this & explore how you can create the product line you always envisioned to help heal what ails us in this high-level, introductory webinar.

    Thea Wayne, Humble Flower: Thea has had an entrepreneurial spirit since childhood & became immersed in the rapidly-evolving cannabis industry while attending Humboldt State University. Shortly after graduating Thea traveled to Nepal, where she volunteered with a women's agricultural cooperative to develop an internet platform for fundraising & provide business training. After returning, her vision for Humble Flower was formed after recognizing the need for quality topical cannabis products on the market in California.

    Elana Frankel, Indigo & Haze: As the co-founder of Indigo & Haze, a highly curated marketplace for plant-based wellness, beauty & living, the company focuses on access (to quality products), education (to learn the truth & unlearn the disinformation about the plant) & inspiration (good design sells). Elana serves as the Editor-in-Chief of Women & Weed, a biannual magazine sold on mainstream newsstands that focuses on the power of personal narratives to bring a better understanding to complex cannabis issues.

    Brittany Carbone, Tonic CBD: Combining her background in the health & wellness industry with her love for cannabis & passion for helping others heal, Brittany created original, plant-based formulations that elevate the effects of CBD to further our body's ability to cope with stress & maintain our essential mind/body balance. TONIC is focused on elevating the conversation around cannabis & wellness & empowering other women to rise up & claim space in this budding industry. TONIC is a self-sustaining company, using CBD sourced from the hemp grown on their organic family farm in upstate NY.
  • Cannabis + Regulations: The Current State of the Industry Recorded: May 8 2019 49 mins
    Denise Biderman: Mary's List; Amanda Ostrowitz: RegsTechnology; Cristina Buccola: CB Counsel
    Curious about Cannabis? Join Mary's List along with Amanda Ostrowitz (CannaReg & RegsTechnology) to learn about the current state of the industry.

    Amanda Ostrowitz, Esq. is a regulatory attorney & entrepreneur who’s identified a need for a user- friendly, scalable platform to research regulations & laws in the cannabis industry. Amanda founded RegsTechnology & its current product, CannaRegs, as a tool to aid attorneys, business people, & governments with localized tracking of regulatory issues. Although RegsTechnology has its origins in covering the dynamics of cannabis regulation, Amanda has created an innovative framework that can be applied more broadly to other emerging, hyper-localized regulatory issues. Prior to conceiving, developing & founding RegsTechnology, Amanda worked as a bank examiner in the Denver branch of the Federal Reserve Bank of Kansas City.
  • Responsible Investing in the Emerging Cannabis Industry Recorded: May 1 2019 37 mins
    Greg Silberman, Chief Investment Officer, ACG Wealth
    The cannabis industry market size is expected to increase to $150B by 2025. As more companies enter the market or acquire new ventures, it's important to know the opportunity available and how to invest responsibility within cannabis.

    Join Greg Silberman, Chief Investment Officer at ACG Wealth, as he discusses their second cannabis-focused fund - the G&R Fund II.
  • Q&A with Dr. Peter Grinspoon: Medical Cannabis and the Opioid Epidemic Recorded: Apr 30 2019 19 mins
    Dr. Peter Grinspoon, Author of "Free Refills: A Doctor Confronts His Addiction."
    In 2016, health care providers across the US wrote more than 214 million prescriptions for opioid pain medication—a rate of 66.5 prescriptions per 100 people - and more than 40% of all US overdose deaths involved a prescription opioid. But it doesn't have to be this way.

    Tune into this interview with Dr. Peter Grinspoon as he discussed where have we come and what are the clinical needs now for advancing medical cannabis in opiate addiction and recovery.

    Speaker Bio:
    Dr. Peter Grinspoon, M.D. is the author of "Free Refills: A Doctor Confronts His Addiction." He is a primary care physician at MGH in Boston, a former Associate Director for the Massachusetts Physician Health Service, and an Instructor in Medicine at Harvard Medical School. Dr. Grinspoon currently practices as a primary care physician at an inner-city clinic in Boston and is on staff at Massachusetts General Hospital. He teaches medicine at Harvard Medical School. He spent two years as an Associate Director for the Physician Health Service, part of the Massachusetts Medical Society, working with physicians who suffer from substance use disorders. Dr. Grinspoon graduated with honors in philosophy from Swarthmore College. Before medical school, he spent five years as a Campaign Director at Greenpeace, working on the nuclear-free seas campaign. He attended medical school at Boston University School of Medicine. His internship and residency were in Internal Medicine at Brigham and Women's Hospital. Today he is proudly ten years clean.

    First presented at Cannabis Advancement Conference Boston, MA 03.03.2019

    Are you a US Military veteran? Take the anonymous Veterans Health and Medical Cannabis survey today to advance access and education!


    Find out more about the events series:
  • Trailblazing Women Changing the Face of Cannabis: Community & Events Recorded: Apr 24 2019 55 mins
    Denise Biderman: Mary's List, Solonje Burnett: Humble Bloom, Sasha Perelman: Revolver Productions, Ashley Kingsley: Ellementa
    Wondering how to get into the cannabis industry? Join Mary's List along with Solonje Burnett, Sasha Perelman & Ashley Kingsley as they discuss community & the importance of creating events of impact.

    Solonje Burnett is a cannavist & Co-Founder of Humble Bloom. As a culture consultant, she creates innovative workplace conferences, designs & implements D&I plans & forges agency partnerships. Her clients include Databricks, Working Mother Media, BetterCloud, & Koya Leadership Partners. Solonje produces events & festivals for conscious companies, hosts nightlife parties & programs music at membership clubs. She has worked with Afropunk, Summit Series, Le Bain at the Standard Hotel, Transgender Legal Defense & Education Fund & Soho House, among others.

    Sasha Perelman is the CEO of Revolver Productions. With 17+ years of global brand event curation, her portfolio includes Yves Saint Laurent, Giorgio Armani, 23&Me, & Lenscrafters. Sasha’s event 'Immersion' was featured in Rolling Stone as the “Best Pot Party in California.” In 2017, Revolver worked with the Grammy Award Winning Artist & Activist Common’s Non-Profit, Imagine Justice, for the Hope & Redemption Tour - a 30,000 person concert in Sacramento, & two prison shows raising awareness around mass incarceration. In 2018, Revolver Productions, partnered with MARY Magazine to launched Mary Talks - discussions around cannabis as a wellness & lifestyle tool.

    Ashley Kingsley is the Co-Founder of Ellementa. She is a strategic, multidisciplinary marketing executive who partners with CEOs & entrepreneurs - multi-million dollar brands and start-ups alike - to grow companies, brands, & profits. Noted as 'Top 50 People to Watch in Social Media' by Arrea Agency in 2017, she built & launched Daily Deals for Moms that expanded into 27 markets before it sold. She has been featured in the Wall Street Journal, Fox, CNN, CNBC, MSNBC, Mashable for Daily Deals for Mom, HERB, Techcrunch, Women's Day Magazine, Westword, & Fox31.
  • Trailblazing Women Changing the Face of Cannabis: PR, Advertising & Media Recorded: Apr 24 2019 44 mins
    Denise Biderman (Mary's List), Mary Pryor (Cannaclusive), Cynthia Salarizadeh (AxisWire)
    Wondering how to get into the cannabis industry? Join Mary's List along with Mary Pryor and Cynthia Salarizadeh as they discuss the world of cannabis marketing, their own career transitions, and the future of cannabis advertising and media.

    Mary Pryor is the Co-Founder and CEO of Cannaclusive. She is a passionate and vocal media expert currently based in Los Angeles and New York. Raised in Detroit, Michigan, Mary received exposure to automotive design, electrical engineering, music, digital arts and marketing at an early age. Today, Mary is a powerful and accomplished Digital and Marketing Specialist who has worked for major brands such as Sony Music Group, Viacom, Attention PR, City Parks Foundation, Mirrorball, Uptown Magazine, Black Enterprise, CBS News, Ebony Magazine, The Rolling Stones, VaynerMedia, Mindshare, McGarryBowen, McCann, SheKnows, and MusicWorld.

    Cynthia Salarizadeh is the Founder of AxisWire, as well as the Founder of House of Saka, which houses the world’s first cannabis infused still and sparkling rosé out of Napa Valley. In addition, Cynthia is the Co-founder of Green Market Media, most recognized for its cannabis finance news publication, Green Market Report, as well as Co-founder of Industry Power Women. As an entrepreneur, Cynthia has either founded or co-founded multiple companies that have successfully exited through acquisition within the cannabis industry. In 2018, Cynthia was nominated as Entrepreneur of the Year and CEO of the Year by Cashinbis; she was named by High Times as one of the 100 Women in High Places, and she was featured by Dope Magazine as one of the “Outstanding Women in Cannabis."
  • Trailblazing Women Changing the Face of Cannabis: Start-ups & Entrepreneurship Recorded: Apr 24 2019 50 mins
    Denise Biderman (Mary's List), Lisa Snyder (Tokeativity), Adelia Carrillo (Direct Cannabis Network)
    Wondering how to get into the cannabis industry? Join Mary's List along with Adelia Carrillo and Lisa Snyder as they discuss start-up life, career transitions and being entrepreneurs.

    Adelia Carrillo - Founder & CEO of Direct Cannabis Network. DCN is the leading digital B2B news network covering the latest tech, entrepreneurs and innovative companies in the cannabis industry. With her roots in the corporate and consumer electronics industry, her passion for technology, startups and innovation has been a key strength in her transition into the cannabis space. Becoming a voice for the upcoming startups, uniting the cannabis business community, Adelia is building an inspiring yet prominent voice in the world on the topic of cannabis entrepreneurship.

    Lisa Snyder - Founder & CEO of Tokeativity, The Global Cannabis Community for Women. Lisa is a cannabis and women’s rights activist, a web developer and online strategist. She has designed and launched over three hundred websites and digital campaigns, including ecommerce & membership platforms, and has extensive background in Google SEO leading back to 2004. Her work has been recognized in Forbes, Rolling Stone, The Guardian, MJ Lifestyle, Travel Portland, CannabisTours.com, Dope Magazine, Civilized, Willamette Week and Time Out New York among others.
  • Investing in Cannabis: Managing the Highs and Lows Recorded: Oct 9 2018 55 mins
    Jay Simpson, Senior Associate, ISS-ethix
    In an effort to address some of the key concerns for investors surrounding cannabis we will:

    · Examine recent legislative developments in a number of countries, most importantly Canada and the United States and the subsequent growth in demand.

    · Define key terms and important distinctions between medical and recreational cannabis.

    · Focus on the legalization of medical cannabis in a growing number of jurisdictions which has led pharmaceutical companies to invest in cannabis-based medicines, as well as alternatives based on synthetically produced cannabinoids.

    · Chart the growth of business opportunities across the full spectrum of the cannabis industry – both medical and recreational – including the tentative entry of big players into the market.

    Enhanced investor due diligence is required to address the legal, operational, financial and reputational risks the industry is facing – largely as a result of regulatory uncertainties and inconsistencies. We will examine some of the pitfalls of an industry in its infancy.
Weekly webinars of best practices and trends for the cannabis industry
Learn from cannabis industry veterans as they review best practices, tips, and tricks on regulations, licensing, financing, taxes, legal services and market opportunities

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  • Title: [Panel] Getting Ahead in Cannabis: Strategies to Differentiate Your Brand
  • Live at: Jun 5 2019 3:00 pm
  • Presented by: Lisa Buffo, Cannabis Marketing Association; Daniel Stein, EVB; Taylor Wheeler, V Digital Services
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