Since the launch of Disney+ and Apple TV+, the streaming-video marketplace has become increasingly competitive. To stay competitive, it is paramount for OTT services to offer above-and-beyond user experiences. A major part of those experiences: giving users the ability to find desired content with zero hassle, and discover new content that is both relevant to their tastes and enticing enough to provoke experimentation with new offers.
In this webinar you will learn:
- Behind-the-scenes components of a high-end streaming search experience
- How companies like Twitch, iflix, and France tv are providing top-flight content discovery
- How to leverage search technology to increase conversions, CX, and ROI