Name: EasyCoop uses search and personalisation to grow their online retail business
Start: 2020-08-07T15:25:00Z
End: 2020-08-07T15:25:29.000Z
Location: BrightTALK
Rating: 0

Algolia is the search-as-a-service platform that enables companies of all sizes to deliver fast and relevant digital experiences that drive real results. Our content is focused around developers and business teams to help them build and optimize delightful Search and Discovery experiences that increase online engagement, conversion rates and revenue.

Black Friday and peak seasons in general can be challenging for Business & IT teams: higher business goals, large customer loads, and rapid peaks in traffic. So how can you pave the way to success? 

Watch our discussion with Ben Pusey, Software Product Owner at Gymshark and learn how they overcame their Black Friday woes with a move to headless commerce architecture and continue to evolve and innovate their ecommerce platform.

Retail Innovations: Real-time Peak Season Agility

Learn how Gymshark achieved a significant increase in click-through rates through Algolia Dynamic Re-Ranking in only 4 weeks. We will discuss how this 4-week test was implemented, what metrics were analyzed, and key outstanding results.

How to increase order conversions by 10x on your ecommerce site

The API-first ecosystem and modern web technologies allow for more freedom in design than ever before. With this in mind, how do you implement a best-in-class experience when it comes to search and discovery in e-commerce?

How to Improve Search and Discoverability in E-commerce

Beating “Black Friday” business goals this year is a challenge like never before. We’re facing inventory disruptions, radically unpredictable consumer behavior and escalating expectations for very clear communications to shoppers. The challenge is not for the faint of heart, but this buying season could be the best in years for those retailers prepared to capitalize on increased online demand.

The Best Black Friday Ever - What to do right now

In the last ten years, online conversion rates stayed flat. What have we overlooked? According to consumers, ease of access to the product catalog is the most important user experience element they’ll consider in their online shopping journey, yet 46% of digital commerce practitioners declare their company has under invested in digital commerce search.

Digital commerce search technologies have evolved dramatically during those 10 years, and what was once considered futuristic capabilities are now easily accessible to retailers of all sizes.

Attend this webinar to learn about:
1/ What modern buyers expect in their user experience based on recent research conducted by Forrester
2/ How search technologies and their applications have improved and how it benefits retailers
3/ What advanced search elements the leading brands are focused on during their digital transformation journeys
4/ The easy and actionable paths to implement the future of digital commerce search for any retailer

The future of digital commerce search is here... by Forrester & Algolia

The future of digital commerce search is here... Are you ready?

Taking on digital transformation is not always an easy journey, but we want to help you start, or advise you how to proceed in the best way. 

On this webinar you’ll learn from:

- Experts from Dick’s Sporting Goods, Saatva, and Algolia share their best practices to succeed at digital transformation. 
- Key learnings in transitioning to a digital format, from the behind-the-scenes in balancing your team processes, to the final contact with your users online. 
- Best technologies and processes to make the transition smoothly. 
- The power of customer insight to tailor your strategy, achieving engagement, and retain your users.

Accelerating Your Digital Transformation Timeline - Looking to the Future

Speaking commands into actions isn’t a futuristic fantasy anymore, 71% of people prefer to search through voice than with a keyboard. Voice as a user interface has arrived and it can elevate the search and discovery experience.

Join Dustin Coates, Voice Search Go-to-Market Lead, to learn why your business should implement voice search

In this session we will cover 
- Why your company should be using voice interface 
- What good voice search UX looks like, engaging users and keeping them active longer. 
- How relevancy differs between voice search and typed search.

Voice search lessons: Implementing voice search in your business

This expert panel with Amplience, Akeneo & EPAM looks at how best to build your digital commerce program to ensure your customers are getting a consistent brand experience across every touchpoint.

You'll hear:

- A real-life scenario of the modern-day product discovery flow
- How to avoid cracks in your customer's experience using composable commerce
- Deep dive review of product data: why is it important and how your digital architecture can affect far more than customer experience

Shopping at the edge: Solving for infinite customer experience journeys.

For most Heads of eCommerce and CDOs, it’s hard to create meaningful connections with customers or even personalize digital experiences without first understanding intent.

Get inspired by Gaetan Gachet, our Chief Strategy Officer of Algolia on: 

- Strategies to deliver rich product and content based experiences on every device and every channe
- Showcasing the use case of the leading fitness apparel and accessories brand and online retailer, Gymshark.

Quickest path to additional revenue: the case of search & navigation

Your customers’ voices are your overlooked revenue. Empower product reviews with search and discovery to drive user engagement and accelerate the path to the shopping cart. 

Join this webinar to set your way with the best strategies to uncover meaningful feedback to jumpstart user engagement and stickiness, and skyrocket your growth!

In this webinar, you’ll learn: 
- How product reviews inform and steer buyers toward desired business outcomes
- Best practices in leveraging product reviews to motivate user engagement and conversions
- The future of utilising product reviews as a strategic weapon

How to accelerate the ROI of product reviews

Now is the time to prepare for the next peak season. This year is gonna be big. Get ready with these best e-commerce practices to ensure high conversion rate and awesome customer experience.

In this short webinar you'll learn:

- Our top tactics to supercharge your site for the holidays
- Focus on Search and Discovery 
- Ensure all aspects of your online storefront are ready to go!

7 Best Ecommerce Practices for the next peak season

In this talk at LATAM Headless Commerce Week 2021, you will hear why retailers like Coca-Cola Embonor are turning to Algolia’s search API to modernize their online shopping experiences with a composable headless approach.

Watch this replay to learn about:

- Why e-commerce customers expect a seamless omni-channel experience within milliseconds
- How you can quickly transform your e-commerce site with a search plugin powered by AI
- When your team needs to ditch outdated technologies in order to build an API-first tech stack
- How you can work with other MACH Alliance companies to build a modern front end experience that scales and converts

Search & Commerce: The first step in your headless journey

Building relationships with your online customers is a day-to-day challenge. You need to keep them engaged with your brand for them come back on your website. We know how though this is. 

Take advantage of this exclusive panel with top executives from Clarks, Algolia, animated  by Commerce Next, to learn more about the best ways to skyrocket conversions with tailored online shopping experiences. 

You’ll get insights about: 

- How to develop more engaging and personal experiences 
- The importance of fast and relevant search
- How to measure success and optimize shoppers journey

Building customer loyalty with meaningful online retail experiences

Listen to CTO Emanuel Schleussinger from Chronext, a global leading luxury watches marketplace, on how a monolith commerce stack to a future-proof progressive web app with headless architecture.

Learn how Chronext is: 
- Making the right architectural decisions: Build vs Buy vs SaaS 
- Building a comprehensive e-commerce Progressive Web App in 5 months 
- Running a legacy and a new commerce stack side-by-side until full roll out

Path to Success for a Powerful Headless E-commerce with Chronext

Join key tech leaders from leading marketplaces to learn:
-Common challenges of retail marketplaces in the coming 
new year
-How to make technical decisions when it comes to building or 
iterating on their platform
-When to work with third party vendors and when to build
internally

[Build vs. Buy] Learnings from Americas' Tech Leaders of Top Online Marketplaces

Algolia can help you have more relevant products and information surfaced with better engagement with your customers.

In this webinar you will learn about:

- Algolia’s new AI/ML capabilities 
- Identifying your customers’ intent
- Serving up the most fitting content

How Algolia AI fuels conversions

Ben Pusey, Software Product Owner at Gymshark, the leading fitness apparel and accessories brand and online retailer, has shared with us some insights of Gymshark’s journey from a self hosted monolithic store to a microservices based architecture.

Discover how Gymshark unlocked $20M additional revenue building their entire search and discovery experience on Algolia and how they managed 200x peaks during Black Friday.

Gymshark’s Journey to Headless Commerce Starting with Search

EasyCoop - a leading online grocery business in Italy - was able to growth their conversion rate by 9.3% during Covid-19 times. They shared with us their learnings on how search and personalisation has been used to grow the online business.

In this webinar you will learn how EasyCoop:

- Managed demand during Covid-19
- Reduced bounce rates by 39%
- Increased conversion rate by 9.3%

EasyCoop uses search and personalisation to grow their online retail business

Ecommerce

Search Engine

APIs

KPIs

Conversion Rate Optimization

Covid-19

Demand Generation

Personalization

User Experience

Conversion Rate

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Mobile Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

The application development community features top thought leadership focusing on optimal practices in software development, SDLC methodology, mobile app development and application development platforms and tools. Join top software engineers and coders as they cover emerging trends in everything from enterprise app development to developing for mobile platforms such as Android and iOS.

Application Development

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

EasyCoop uses search and personalisation to grow their online retail business

Presented by

About this talk

More from this channel