The Best Black Friday Ever - What to do right now

Presented by

Scott Compton, Sr Analyst at Forrester and Alex Shiferman, CTO at

About this talk

Beating “Black Friday” business goals this year is a challenge like never before. We’re facing inventory disruptions, radically unpredictable consumer behavior and escalating expectations for very clear communications to shoppers. The challenge is not for the faint of heart, but this buying season could be the best in years for those retailers prepared to capitalize on increased online demand.
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