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BrightTALK Local Boston: Reading your audience’s mind with intent data

Now is the time to build 3rd party intent data into your marketing strategy. Layered on top of your 1st party data, it can inform your target accounts, retain and upsell customers and acquire new business from companies you didn’t know were in research mode.

Two demand gen leaders will share their visions and what they’ve learned about:
* Finding valuable intent data sources to fuel your demand gen funnel
* Nurturing contacts with hyper-relevant content
* Campaigning with an agile approach to account targeting
* Informing ABM strategy with intent data, in partnership with sales
Recorded Mar 26 2020 65 mins
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Presented by
Awais Ahsan, Alation; Linda Gorski, Checkmarx; Morgan Cantrell, BrightTALK
Presentation preview: BrightTALK Local Boston: Reading your audience’s mind with intent data

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  • BrightTALK Local Canada: Driving Conversions with Digital Content Sep 24 2020 4:00 pm UTC 60 mins
    Bróna O'Connor (Allocadia), Morgan Cantrell (BrightTALK), Sammy Lau (Top Hat)
    If you create great content and nobody sees it, what’s the point? Join two of Canada's top content and demand gen marketers to hear how they align their strategies and leverage the best of both skillsets to maximize the ROI of their campaigns.

    They’ll share their secrets about:
    Standing out from the digital noise with engaging, interactive, fun content
    Aligning content with demand generation strategy
    Understanding campaign and promotion goals to create relevant content
    Designing virtual and hybrid events to make the most of the digital experience
  • Driving Conversions with Digital Content Recorded: Aug 13 2020 62 mins
    Morgan Cantrell (BrightTALK), Satta Sarmah Hightower (Talented Tenth Media), Shannon Curran (Quick Base), Chef Tracy Chang
    If you create great content and nobody sees it, what’s the point? Join New England’s top content marketers to hear how they’ve shifted their strategy during the pandemic to maximize the ROI of their campaigns.

    They’ll share their secrets about:
    - Standing out from the digital noise during the pandemic with engaging, valuable content
    - Aligning content with demand generation strategy
    - Understanding campaign goals and personas to create relevant content
    - Designing virtual events to succeed when your audience has Zoom fatigue
  • BrightTALK Local Colorado: Driving Demand with Virtual Events Recorded: Jul 23 2020 61 mins
    Danielle Hagel (CoreSite), Lindsey Henry (Avnet), Morgan Cantrell (BrightTALK), Sonya Hansen (Matillion)
    The world’s events are going virtual and whether you’re running a series of webinars or full online conferences, it’s more important than ever to step up your game. Join a panel of experts for strategic and tactical tips to stand out and drive results. In this interactive webcam panel, we’ll cover:
    - Creating content that inspires, stands out and generates business
    - Finding the ideal mix of presenters to win the trust of prospects and customers
    - Promoting through the right channels so you’re presenting to the right audience
    - Following up with registrants and attendees effectively
    - Measuring results to show business value and refine your program as you go
  • BrightTALK Local Washington State: The Future of Events Recorded: Jul 22 2020 62 mins
    Casey Lynn Smirniotopoulos (Ekata), Keri McGhee (Zillow), Morgan Cantrell (BrightTALK)
    The future of events is unclear. Many marketers are leaning into entirely virtual strategies, while others are cautiously planning for a new breed of in-person and hybrid events in 2021. Join this webcam panel to hear how two of Washington States' marketing experts are adapting their strategies to drive results during and after the pandemic. They’ll cover:
    * Predictions for events in 2021 and beyond
    * Pivoting your in-person event strategy online
    * Inspiring your audience in the digital realm
    * Benefits and challenges of virtual events
    * Planning for an uncertain future
  • BrightTALK Local California: The Future of Events Recorded: Jun 25 2020 61 mins
    Riadh Dridi, CMO, Automation Anywhere; Vasu Jakkal, EVP & CMO, FireEye; Simon Lees, CBO, BrightTALK
    The future of events is unclear. Many marketers are leaning into entirely virtual strategies, while others are cautiously planning for a new breed of in-person and hybrid events in 2021. Join this webcam panel to hear how two of the Golden State’s top CMOs are adapting their strategies to drive results during and after the pandemic. They’ll cover:
    * Predictions for events in 2021 and beyond
    * Pivoting your in-person event strategy online
    * Inspiring your audience in the digital realm
    * Benefits and challenges of virtual events
    * Planning for an uncertain future
    * Keeping your marketing team focused while working from home
  • BrightTALK Local APAC: Why Marketing Should Own Sales Recorded: Jun 25 2020 61 mins
    Fraser Morrison (1000Steps), Kate Massey (JCurve Solutions), Will Griffith (Tealium), Andy Wiggans (BrightTALK)
    Achieving Sales and Marketing alignment in your business not only increases revenue and customer satisfaction but it can also decrease the cost of sale. But why do most companies not achieve this?

    Join BrightTALK’s Andy Wiggans and a panel of Senior Sales and Marketing visionaries in APAC to learn how to effectively align your marketing and sales teams, allowing you to gain not only profitable revenue but great value for both future prospects and customers. Walk away with actionable insights on how to utilise your team’s processes and technologies to maximise revenue.
  • BrightTALK Local Utah: Driving Demand with Virtual Events Recorded: Jun 24 2020 64 mins
    Morgan Cantrell (BrightTALK), Daniel Waas (AppFolio), Darin Bernstein (Utah DMC) and Ryan Smith (SaltStack)
    The world’s events are going virtual and whether you’re running a series of webinars or full online conferences, it’s more important than ever to step up your game. Join a panel of experts for strategic and tactical tips to stand out and drive results. In this interactive webcam panel, we’ll cover:

    - Creating content that inspires, stands out and generates business
    - Finding the ideal mix of presenters to win the trust of prospects and customers
    - Promoting through the right channels so you’re presenting to the right audience
    - Following up with registrants and attendees effectively
    - Measuring results to show business value and refine your program as you go

    More information on presenters to come. Stay tuned.
  • Transforming Marketing with AI Recorded: Jun 17 2020 63 mins
    Alyssa Rolfe (IBM), Christie Post (Hypergiant), Lara Indrikovs (Rackspace), Morgan Cantrell (BrightTALK)
    Artificial intelligence is transforming the way marketing is done. Whether you're working with a data science team in-house or finding vendors who've incorporated AI into their products, it's time to get machines to help your business grow. Join this panel of Austin-based experts to hear how they're using AI now and what might be possible in the future. We'll discuss how AI can:
    - Improve advertising effectiveness
    - Analyze closed-won data to refine buyer personas
    - Refine your account targeting
    - Assess customer retention risks and up-sell opportunities
    - Change the way your team works
  • A Behind the Scenes Look at BrightTALK Recorded: Jun 2 2020 32 mins
    Andy Wiggans (BrightTALK), Paul Gilhooly (BrightTALK)
    Join us for a behind the scenes look at BrightTALK. Andy Wiggans and Paul Gilhooly will provide an overview of how we work with marketers to support their content and demand marketing goals.

    You'll get to see how our technology works to support webinar, video and virtual event strategies in light of COVID-19 and you can ask any questions live.
  • BrightTALK Local Tri-State: Driving Demand with Virtual Events and Webinars Recorded: May 28 2020 60 mins
    Jeff Kunken (BrightTALK), Kimbre Lancaster (Gremlin), Katie Stuart (BigID)
    The world’s events are going virtual and whether you’re running a series of webinars or full online conferences, it’s more important than ever to step up your game. Join a panel of experts for strategic and tactical tips to stand out and drive results. In this interactive webcam panel, we’ll cover:
    - Creating content that inspires, stands out and generates business
    - Finding the ideal mix of presenters to win the trust of prospects and customers
    - Promoting through the right channels so you’re presenting to the right audience
    - Following up with registrants and attendees effectively
    - Measuring results to show business value and refine your program as you go
  • BrightTALK Local India: Driving demand during a pandemic Recorded: May 20 2020 64 mins
    Purnima Menon (Marlabs Inc), Smitha Hemmigae (ThoughtWorks), Joe McCarthy (BrightTALK), Andy Wiggans (BrightTALK)
    Learn how to drive demand with webinars with an emphasis on:

    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
    * Informing ABM strategy with intent data, in partnership with sales
  • BrightTALK Local Australia: Driving demand during a pandemic Recorded: May 14 2020 62 mins
    Will Griffith (Tealium), Stuart Matthewman (IR), Katie Finlayson (Proofpoint), Stuart West (BrightTALK),
    Learn how to drive demand with webinars with an emphasis on:
    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
    * Informing ABM strategy with intent data, in partnership with sales
  • BrightTALK Local Singapore: Driving demand during a pandemic Recorded: May 13 2020 61 mins
    Jessica Schwarze (Software AG), Joanne Pei Lee Wong (LogRhythm), Serene Ho (Mixpanel), Andy Wiggans (BrightTALK)
    Learn how to drive demand with webinars with an emphasis on:

    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
    * Informing ABM strategy with intent data, in partnership with sales
  • BrightTALK Local Israel: Back to Normal? Measuring the ROI of Webinars & Videos Recorded: May 12 2020 61 mins
    Rotem Shemesh (BitDam), Yifat Mor (Portshift), Miki Weiser (AlgoSec), Andy Wiggans (BrightTALK)
    Join Andy Wiggans (BrightTALK), Miki Weiser (Algosec), Rotem Shemesh (BitDam) and Yifat Mor (Portshift) as we bring expert insights around how to measure the ROI of online events

    Leading Israeli B2B tech Marketers will share their best practices on how they are measuring ROI of webinars and videos

    * Grow account and lead acquisition and engagement while earning time back
    * Elevate webinars and videos with inspiring storytelling and intent insights
    * Make authentic connections with audiences and create immersive content experiences
    * Learn how to track and act on engagement
    * Measuring short term vs. long term KPIs
  • BrightTALK Local Israel: Back to Normal? Driving Demand During a Pandemic Recorded: May 11 2020 61 mins
    Gidi Livneh (Mentalist), Billy Cina (Marketing Envy), Adi Gazit Blecher (Checkmarx), Oren Ezra (monday.com),
    Join our panellists as we bring expert insights around how to drive demand during and after a Pandemic.

    Leading Israeli B2B tech Marketers will share their best practices on how to really drive demand to your online event

    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Promoting and ensuring you get registrations
    * Common presentation pitfalls and how to avoid them
    * What you should be doing next with those who showed up and the no shows!
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
  • BrightTALK Local DC: An Honest Discussion on the Funnel Recorded: May 7 2020 59 mins
    Moni Oloyede (Fidelis Cybersecurity), Mike Lovell (ZeroFOX), Marrissa Ferraraccio (Dataprise), Donny Deaile (BrightTALK)
    Every marketer, especially those in B2B, are all too familiar with the marketing funnel. There are different versions - the Demand Waterfall, the Rearchitected Demand Waterfall, and the Demand Unit Waterfall. Then there's the inbound funnel, the loop, and the flywheel. Then dig a little deeper, you'll find dozens of different versions depending on the vendor and the product.

    So in this webcam panel discussion - moderated by Donny Deaile of BrightTALK - we peel back the vendor veneer and have some real funnel talk with some opinionated and seasoned marketing leaders.

    -- Mike Lovell, VP of Global Growth at ZeroFox
    -- Moni Oloyede, Marketing Ops Specialist at Fidelis
    -- Marissa Ferraraccio, Director of Marketing at Dataprise

    Discussion includes a special emphasis on:
    - Is there really something better than the classic awareness/interest/consideration construct?
    - Do campaigns designed tackle each funnel stage really help optimize your marketing strategy?
    - It is possible to move prospects from one stage to the next with email, nurture and content?
    - What KPIs should you consider at every stage of the funnel?
  • BrightTALK Local Canada: Driving demand during a pandemic Recorded: Apr 30 2020 64 mins
    Heidi Vandermeer (Security Compass), Carlos Araujo (Softchoice), Olivia Dassler (BrightTALK)
    Learn how to drive demand with webinars with an emphasis on:
    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
    * Informing ABM strategy with intent data, in partnership with sales
  • BrightTALK Local Boston: Reading your audience’s mind with intent data Recorded: Mar 26 2020 65 mins
    Awais Ahsan, Alation; Linda Gorski, Checkmarx; Morgan Cantrell, BrightTALK
    Now is the time to build 3rd party intent data into your marketing strategy. Layered on top of your 1st party data, it can inform your target accounts, retain and upsell customers and acquire new business from companies you didn’t know were in research mode.

    Two demand gen leaders will share their visions and what they’ve learned about:
    * Finding valuable intent data sources to fuel your demand gen funnel
    * Nurturing contacts with hyper-relevant content
    * Campaigning with an agile approach to account targeting
    * Informing ABM strategy with intent data, in partnership with sales
  • BrightTALK Local Sydney: Driving demand with webinars and video Recorded: Mar 26 2020 62 mins
    Lisa Sim (Palo Alto Networks), Graham Porter (Bluprint Global), Stuart West (BrightTALK)
    Because of travel restrictions, we've pivoted our in-person event program, BrightTALK Local, to a digital experience. We're presenting a webcam panel with two fantastic Australia-based marketing leaders to discuss how they are creating always-on campaigns with webinars and video.

    This session will focus on how local B2B tech marketers are building always-on campaigns that scale reach and conversions with webinars and videos.

    Learn how to drive demand with webinars with an emphasis on:
    - Grow account and lead acquisition and engagement while earning time back
    - Elevate webinars and videos with inspiring storytelling and intent insights
    - Make authentic connections with audiences and create immersive content experiences
    - Pivoting your in-person event strategy online
Ideas and insights from top content and demand marketers
BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.

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  • Title: BrightTALK Local Boston: Reading your audience’s mind with intent data
  • Live at: Mar 26 2020 6:00 pm
  • Presented by: Awais Ahsan, Alation; Linda Gorski, Checkmarx; Morgan Cantrell, BrightTALK
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