Hi [[ session.user.profile.firstName ]]

BrightTALK Local Boston: Reading your audience’s mind with intent data

Now is the time to build 3rd party intent data into your marketing strategy. Layered on top of your 1st party data, it can inform your target accounts, retain and upsell customers and acquire new business from companies you didn’t know were in research mode.

Two demand gen leaders will share their visions and what they’ve learned about:
* Finding valuable intent data sources to fuel your demand gen funnel
* Nurturing contacts with hyper-relevant content
* Campaigning with an agile approach to account targeting
* Informing ABM strategy with intent data, in partnership with sales
Recorded Mar 26 2020 65 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Awais Ahsan, Alation; Linda Gorski, Checkmarx; Morgan Cantrell, BrightTALK
Presentation preview: BrightTALK Local Boston: Reading your audience’s mind with intent data

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • BrightTALK Local Boston: Reading your audience’s mind with intent data Recorded: Mar 26 2020 65 mins
    Awais Ahsan, Alation; Linda Gorski, Checkmarx; Morgan Cantrell, BrightTALK
    Now is the time to build 3rd party intent data into your marketing strategy. Layered on top of your 1st party data, it can inform your target accounts, retain and upsell customers and acquire new business from companies you didn’t know were in research mode.

    Two demand gen leaders will share their visions and what they’ve learned about:
    * Finding valuable intent data sources to fuel your demand gen funnel
    * Nurturing contacts with hyper-relevant content
    * Campaigning with an agile approach to account targeting
    * Informing ABM strategy with intent data, in partnership with sales
  • BrightTALK Local Sydney: Driving demand with webinars and video Recorded: Mar 26 2020 62 mins
    Lisa Sim (Palo Alto Networks), Graham Porter (Bluprint Global), Stuart West (BrightTALK)
    Because of travel restrictions, we've pivoted our in-person event program, BrightTALK Local, to a digital experience. We're presenting a webcam panel with two fantastic Australia-based marketing leaders to discuss how they are creating always-on campaigns with webinars and video.

    This session will focus on how local B2B tech marketers are building always-on campaigns that scale reach and conversions with webinars and videos.

    Learn how to drive demand with webinars with an emphasis on:
    - Grow account and lead acquisition and engagement while earning time back
    - Elevate webinars and videos with inspiring storytelling and intent insights
    - Make authentic connections with audiences and create immersive content experiences
    - Pivoting your in-person event strategy online
  • BrightTALK Local Denver: The world’s gone virtual - here's how to stand out Recorded: Mar 19 2020 64 mins
    Kenzie Fetzer (Matillion), Sydni Williams-Shaw (Swimlane), Morgan Cantrell (BrightTALK)
    Due to travel restrictions, we've pivoted our in-person event program, BrightTALK Local, to a digital experience. We're presenting a webcam panel with two fantastic Denver-based marketing leaders to discuss how they are driving demand with webinars and videos.

    Learn how to drive demand with webinars with an emphasis on:
    - Standing out now that the world’s events are moving online
    - Creating credible content that inspires and stands out
    - Leveraging the right channels to boost webinar attendance and drive targeted leads
    - Following up with live and recorded webinar viewers effectively
    - Measuring campaign and content success through attribution
  • BrightTALK Local Raleigh: Driving demand with webinars and video Recorded: Mar 18 2020 62 mins
    Jonathan Unger (Signavio), Morgan Cantrell (BrightTALK), Susan Peich (Software AG)
    Because of travel restrictions, we've pivoted our in-person event program, BrightTALK Local, to a digital experience. We're presenting a webcam panel with two fantastic Raleigh-based digital
    marketers to discuss how they are driving demand with webinars and video.

    Learn how to drive demand with webinars with an emphasis on:
    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
    * Informing ABM strategy with intent data, in partnership with sales
  • BrightTALK Local Bangalore: Driving demand with webinars and video Recorded: Mar 17 2020 74 mins
    Karthik Sathuragiri (Automation Anywhere), Smitha Hemmigae (ThoughtWorks India) and Vimal Abraham (Fractional CMO)
    In the era of physical event uncertainty, we've pivoted our in-person event program, BrightTALK Local, to a digital experience. We're sitting down with 3 fantastic Bangalore-based marketers for a rich panel discussion on how they are successfully driving demand with webinars and video. We'll highlight how they successfully engage their audiences throughout the APAC region.

    You'll have the chance to hear insights and best practices from Karthik Sathuragiri, Senior Director of Marketing at Automation Anywhere, Smitha Hemmigae, Head Marketing at ThoughtWorks India and Vimal Abraham, Fractional CMO. BrightTALK's Andy Wiggans, Managing Director at BrightTALK will moderate the conversation and share insights on engagement and content trends we've observed directly from our platform.
  • BrightTALK Local Silicon Valley Recorded: Mar 4 2020 66 mins
    Candice Lipps, Big Panda; Karim Azar, Imperva; Olivia Dassler, BrightTALK
    We are bringing together two great marketing leaders from BigPanda and Imperva to dive into one of the hottest topics of the year – intent data.
  • BrightTALK Local Recorded: Jul 5 2019 2 mins
    BrightTALK
    BrightTALK Local brings together the brightest minds in marketing in cities around the world. The event series celebrates local expertise and flavors in an intimate setting, featuring interactive presentations, valuable takeaways and opportunities to share ideas with peers.
  • BrightTALK's AWS re:Invent Breakfast Recorded: Nov 28 2018 1 min
    Simon Jones, VP of Marketing, PubNub
    See what Simon Jones of PubNub is focused on to drive demand through content marketing and technology. The presentation covered:
    - Blending digital with in-person events to drive demand
    - KPIs you should monitor every day
    - Standing out from the crowd by offering value
  • BrightTALK Local: Washington DC Recorded: Oct 31 2018 1 min
    Stephanie Broyles, Director Americas Marketing, Palo Alto Networks; Celso Puente, VP of Marketing, Unisys
    See what top marketers from Palo Alto Networks and Unisys are focused on to drive demand through content marketing and technology. The presentation covered:
    - Blending digital with in-person events to drive demand
    - Practical use cases for machine learning and artificial intelligence
    - Content strategy & top performing formats
    - Achieving focus through analytics and KPIs
    - What makes Washington, DC such a special place to be a marketer
  • BrightTALK Local: Boise Recorded: Oct 26 2018 1 min
    Peter Baxter, Yellowfin; Laura Crawford, Blueprint Digital; Alex Eells, Cradlepoint
    See what top marketers from Blueprint Digital, Cradlepoint and Yellowfin are focused on to drive demand through content marketing and technology. The presentation covered:
    - Telling stories that connect with your audience
    - Using marketing technology & data to understand your audience
    - Creating content that delivers value
    - What makes Boise a great place to be a marketer
  • BrightTALK Local: Denver Recorded: Sep 20 2018 1 min
    Teresa Lawlor (CA Technologies); Christina Phillips (LogRhythm); Kristen Wilson (PasswordPing); David Pitta (BrightTALK)
    See what top marketers from CA Technologies, LogRhythm and Password Ping are focused on to drive demand through content marketing and technology. The presentation covered:
    - Blending digital with in-person events to drive demand
    - Practical use cases for machine learning and artificial intelligence
    - Content strategy & top performing formats
    - Achieving focus through analytics and KPIs
Ideas and insights from top content and demand marketers
BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: BrightTALK Local Boston: Reading your audience’s mind with intent data
  • Live at: Mar 26 2020 6:00 pm
  • Presented by: Awais Ahsan, Alation; Linda Gorski, Checkmarx; Morgan Cantrell, BrightTALK
  • From:
Your email has been sent.
or close