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BrightTALK Local Sydney: Driving demand with webinars and video

Because of travel restrictions, we've pivoted our in-person event program, BrightTALK Local, to a digital experience. We're presenting a webcam panel with two fantastic Australia-based marketing leaders to discuss how they are creating always-on campaigns with webinars and video.

This session will focus on how local B2B tech marketers are building always-on campaigns that scale reach and conversions with webinars and videos.

Learn how to drive demand with webinars with an emphasis on:
- Grow account and lead acquisition and engagement while earning time back
- Elevate webinars and videos with inspiring storytelling and intent insights
- Make authentic connections with audiences and create immersive content experiences
- Pivoting your in-person event strategy online
Recorded Mar 26 2020 62 mins
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Presented by
Lisa Sim (Palo Alto Networks), Graham Porter (Bluprint Global), Stuart West (BrightTALK)
Presentation preview: BrightTALK Local Sydney: Driving demand with webinars and video

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    - Creating content that inspires, stands out and generates business
    - Finding the ideal mix of presenters to win the trust of prospects and customers
    - Promoting through the right channels so you’re presenting to the right audience
    - Following up with registrants and attendees effectively
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    More information on presenters to come. Stay tuned.
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  • BrightTALK Local Tri-State: Driving Demand with Virtual Events and Webinars Recorded: May 28 2020 60 mins
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    - Creating content that inspires, stands out and generates business
    - Finding the ideal mix of presenters to win the trust of prospects and customers
    - Promoting through the right channels so you’re presenting to the right audience
    - Following up with registrants and attendees effectively
    - Measuring results to show business value and refine your program as you go
  • BrightTALK Local India: Driving demand during a pandemic Recorded: May 20 2020 64 mins
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    Learn how to drive demand with webinars with an emphasis on:

    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
    * Informing ABM strategy with intent data, in partnership with sales
  • BrightTALK Local Australia: Driving demand during a pandemic Recorded: May 14 2020 62 mins
    Will Griffith (Tealium), Stuart Matthewman (IR), Katie Finlayson (Proofpoint), Stuart West (BrightTALK),
    Learn how to drive demand with webinars with an emphasis on:
    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
    * Informing ABM strategy with intent data, in partnership with sales
  • BrightTALK Local Singapore: Driving demand during a pandemic Recorded: May 13 2020 61 mins
    Jessica Schwarze (Software AG), Joanne Pei Lee Wong (LogRhythm), Serene Ho (Mixpanel), Andy Wiggans (BrightTALK)
    Learn how to drive demand with webinars with an emphasis on:

    * Pivoting your in-person event strategy online
    * Creating credible digital content that inspires and stands out
    * Leveraging the right channels to boost webinar attendance and drive targeted leads
    * Measuring campaign and content success through attribution
    * Informing ABM strategy with intent data, in partnership with sales
  • BrightTALK Local Israel: Back to Normal? Measuring the ROI of Webinars & Videos Recorded: May 12 2020 61 mins
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    Leading Israeli B2B tech Marketers will share their best practices on how they are measuring ROI of webinars and videos

    * Grow account and lead acquisition and engagement while earning time back
    * Elevate webinars and videos with inspiring storytelling and intent insights
    * Make authentic connections with audiences and create immersive content experiences
    * Learn how to track and act on engagement
    * Measuring short term vs. long term KPIs
Ideas and insights from top content and demand marketers
BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.

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  • Title: BrightTALK Local Sydney: Driving demand with webinars and video
  • Live at: Mar 26 2020 5:00 am
  • Presented by: Lisa Sim (Palo Alto Networks), Graham Porter (Bluprint Global), Stuart West (BrightTALK)
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