BrightTALK Local Sydney: Driving demand with webinars and video

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Presented by

Lisa Sim (Palo Alto Networks), Graham Porter (Bluprint Global), Stuart West (BrightTALK)

About this talk

Because of travel restrictions, we've pivoted our in-person event program, BrightTALK Local, to a digital experience. We're presenting a webcam panel with two fantastic Australia-based marketing leaders to discuss how they are creating always-on campaigns with webinars and video. This session will focus on how local B2B tech marketers are building always-on campaigns that scale reach and conversions with webinars and videos. Learn how to drive demand with webinars with an emphasis on: - Grow account and lead acquisition and engagement while earning time back - Elevate webinars and videos with inspiring storytelling and intent insights - Make authentic connections with audiences and create immersive content experiences - Pivoting your in-person event strategy online
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BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.