BrightTALK Local Australia: Driving demand during a pandemic

Presented by

Will Griffith (Tealium), Stuart Matthewman (IR), Katie Finlayson (Proofpoint), Stuart West (BrightTALK),

About this talk

Learn how to drive demand with webinars with an emphasis on: * Pivoting your in-person event strategy online * Creating credible digital content that inspires and stands out * Leveraging the right channels to boost webinar attendance and drive targeted leads * Measuring campaign and content success through attribution * Informing ABM strategy with intent data, in partnership with sales
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BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.