BrightTALK Local DC: An Honest Discussion on the Funnel

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Presented by

Moni Oloyede (Fidelis Cybersecurity), Mike Lovell (ZeroFOX), Marrissa Ferraraccio (Dataprise), Donny Deaile (BrightTALK)

About this talk

Every marketer, especially those in B2B, are all too familiar with the marketing funnel. There are different versions - the Demand Waterfall, the Rearchitected Demand Waterfall, and the Demand Unit Waterfall. Then there's the inbound funnel, the loop, and the flywheel. Then dig a little deeper, you'll find dozens of different versions depending on the vendor and the product. So in this webcam panel discussion - moderated by Donny Deaile of BrightTALK - we peel back the vendor veneer and have some real funnel talk with some opinionated and seasoned marketing leaders. -- Mike Lovell, VP of Global Growth at ZeroFox -- Moni Oloyede, Marketing Ops Specialist at Fidelis -- Marissa Ferraraccio, Director of Marketing at Dataprise Discussion includes a special emphasis on: - Is there really something better than the classic awareness/interest/consideration construct? - Do campaigns designed tackle each funnel stage really help optimize your marketing strategy? - It is possible to move prospects from one stage to the next with email, nurture and content? - What KPIs should you consider at every stage of the funnel?

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BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.