BrightTALK Local DC: An Honest Discussion on the Funnel

Every marketer, especially those in B2B, are all too familiar with the marketing funnel. There are different versions - the Demand Waterfall, the Rearchitected Demand Waterfall, and the Demand Unit Waterfall. Then there's the inbound funnel, the loop, and the flywheel. Then dig a little deeper, you'll find dozens of different versions depending on the vendor and the product. So in this webcam panel discussion - moderated by Donny Deaile of BrightTALK - we peel back the vendor veneer and have some real funnel talk with some opinionated and seasoned marketing leaders. -- Mike Lovell, VP of Global Growth at ZeroFox -- Moni Oloyede, Marketing Ops Specialist at Fidelis -- Marissa Ferraraccio, Director of Marketing at Dataprise Discussion includes a special emphasis on: - Is there really something better than the classic awareness/interest/consideration construct? - Do campaigns designed tackle each funnel stage really help optimize your marketing strategy? - It is possible to move prospects from one stage to the next with email, nurture and content? - What KPIs should you consider at every stage of the funnel?