BrightTALK Local Israel: Back to Normal? Measuring the ROI of Webinars & Videos

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Presented by

Rotem Shemesh (BitDam), Yifat Mor (Portshift), Miki Weiser (AlgoSec), Andy Wiggans (BrightTALK)

About this talk

Join Andy Wiggans (BrightTALK), Miki Weiser (Algosec), Rotem Shemesh (BitDam) and Yifat Mor (Portshift) as we bring expert insights around how to measure the ROI of online events Leading Israeli B2B tech Marketers will share their best practices on how they are measuring ROI of webinars and videos * Grow account and lead acquisition and engagement while earning time back * Elevate webinars and videos with inspiring storytelling and intent insights * Make authentic connections with audiences and create immersive content experiences * Learn how to track and act on engagement * Measuring short term vs. long term KPIs

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BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.