BrightTALK Local Israel: Back to Normal? Measuring the ROI of Webinars & Videos

COVID-19 has brought home the reality of digital transformation to organisations all over the world forcing many to change their normal engagement tactics. But, the good thing about change is that it invariably forces growth in every direction. For our final BrightTALK Local of the year, we are bringing together some of the best demand generation thought leaders in Europe.

Content generation strategies have had to pivot to meet the needs of a virtual world in 2020. For our final BrightTALK Local of the year, we are partnering with Boston Content and DC Marketing Tech Talks to bring together some of the best demand generation thought leaders in North America. The panel will have an in-depth discussion on:
- Creating engaging online experiences that drive bottom-line results
- The science behind content that makes an impact
- Driving demand with virtual event content
- Building an always-on campaign strategy to constantly push leads through the funnel

If you create great content and nobody sees it, what’s the point? Join Singapore’s top content marketers to hear how they’ve shifted their strategy during the pandemic to maximize the ROI of their campaigns.

They’ll share their secrets about:
- Standing out from the digital noise during the pandemic with engaging, valuable content
- Aligning content with demand generation strategy
- Understanding campaign goals and personas to create relevant content
- Designing virtual events to succeed when your audience has Zoom fatigue

How does your team build a demand generation strategy that actually works? Achieving marketing-generated revenue goals can be a challenge which is why understanding the right approach is the key to the success of any campaign. Join some of the west coast's top marketers, as they give an inside look at what have proven to be winning demand generation strategies and how they are shaping their plans for 2021.

If you create great content and nobody sees it, what’s the point? Join Israel’s top marketing leaders to hear how they’ve shifted their strategy during the pandemic to maximize the ROI of their campaigns.

They’ll share their secrets about:
- Standing out from the digital noise during the pandemic with engaging, valuable content
- Aligning content with demand generation strategy
- Understanding campaign goals and personas to create relevant content
- Designing virtual events to succeed when your audience has Zoom fatigue

If you create great content and nobody sees it, what’s the point? Join Australia’s top content marketers to hear how they’ve shifted their strategy during the pandemic to maximize the ROI of their campaigns.

They’ll share their secrets about:
- Standing out from the digital noise during the pandemic with engaging, valuable content
- Aligning content with demand generation strategy
- Understanding campaign goals and personas to create relevant content
- Designing virtual events to succeed when your audience has Zoom fatigue

If you create great content and nobody sees it, what’s the point? Join two of Canada's top content and demand gen marketers to hear how they align their strategies and leverage the best of both skillsets to maximize the ROI of their campaigns.

They’ll share their secrets about:
Standing out from the digital noise with engaging, interactive, fun content
Aligning content with demand generation strategy
Understanding campaign and promotion goals to create relevant content
Designing virtual and hybrid events to make the most of the digital experience

If you create great content and nobody sees it, what’s the point? Join New England’s top content marketers to hear how they’ve shifted their strategy during the pandemic to maximize the ROI of their campaigns.

They’ll share their secrets about:
- Standing out from the digital noise during the pandemic with engaging, valuable content
- Aligning content with demand generation strategy
- Understanding campaign goals and personas to create relevant content
- Designing virtual events to succeed when your audience has Zoom fatigue

The world’s events are going virtual and whether you’re running a series of webinars or full online conferences, it’s more important than ever to step up your game. Join a panel of experts for strategic and tactical tips to stand out and drive results. In this interactive webcam panel, we’ll cover:
- Creating content that inspires, stands out and generates business
- Finding the ideal mix of presenters to win the trust of prospects and customers
- Promoting through the right channels so you’re presenting to the right audience
- Following up with registrants and attendees effectively
- Measuring results to show business value and refine your program as you go

The future of events is unclear. Many marketers are leaning into entirely virtual strategies, while others are cautiously planning for a new breed of in-person and hybrid events in 2021. Join this webcam panel to hear how two of Washington States' marketing experts are adapting their strategies to drive results during and after the pandemic. They’ll cover:
* Predictions for events in 2021 and beyond
* Pivoting your in-person event strategy online
* Inspiring your audience in the digital realm
* Benefits and challenges of virtual events
* Planning for an uncertain future

The future of events is unclear. Many marketers are leaning into entirely virtual strategies, while others are cautiously planning for a new breed of in-person and hybrid events in 2021. Join this webcam panel to hear how two of the Golden State’s top CMOs are adapting their strategies to drive results during and after the pandemic. They’ll cover:
* Predictions for events in 2021 and beyond
* Pivoting your in-person event strategy online
* Inspiring your audience in the digital realm
* Benefits and challenges of virtual events
* Planning for an uncertain future
* Keeping your marketing team focused while working from home

Achieving Sales and Marketing alignment in your business not only increases revenue and customer satisfaction but it can also decrease the cost of sale. But why do most companies not achieve this?

Join BrightTALK’s Andy Wiggans and a panel of Senior Sales and Marketing visionaries in APAC to learn how to effectively align your marketing and sales teams, allowing you to gain not only profitable revenue but great value for both future prospects and customers. Walk away with actionable insights on how to utilise your team’s processes and technologies to maximise revenue.

The world’s events are going virtual and whether you’re running a series of webinars or full online conferences, it’s more important than ever to step up your game. Join a panel of experts for strategic and tactical tips to stand out and drive results. In this interactive webcam panel, we’ll cover:

- Creating content that inspires, stands out and generates business
- Finding the ideal mix of presenters to win the trust of prospects and customers
- Promoting through the right channels so you’re presenting to the right audience
- Following up with registrants and attendees effectively
- Measuring results to show business value and refine your program as you go

More information on presenters to come. Stay tuned.

Artificial intelligence is transforming the way marketing is done. Whether you're working with a data science team in-house or finding vendors who've incorporated AI into their products, it's time to get machines to help your business grow. Join this panel of Austin-based experts to hear how they're using AI now and what might be possible in the future. We'll discuss how AI can:
- Improve advertising effectiveness
- Analyze closed-won data to refine buyer personas
- Refine your account targeting
- Assess customer retention risks and up-sell opportunities
- Change the way your team works

Join us for a behind the scenes look at BrightTALK. Andy Wiggans and Paul Gilhooly will provide an overview of how we work with marketers to support their content and demand marketing goals.

You'll get to see how our technology works to support webinar, video and virtual event strategies in light of COVID-19 and you can ask any questions live.

Local Demo

The world’s events are going virtual and whether you’re running a series of webinars or full online conferences, it’s more important than ever to step up your game. Join a panel of experts for strategic and tactical tips to stand out and drive results. In this interactive webcam panel, we’ll cover:
- Creating content that inspires, stands out and generates business
- Finding the ideal mix of presenters to win the trust of prospects and customers
- Promoting through the right channels so you’re presenting to the right audience
- Following up with registrants and attendees effectively
- Measuring results to show business value and refine your program as you go