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A Behind the Scenes Look at BrightTALK

Join us for a behind the scenes look at BrightTALK. Andy Wiggans and Paul Gilhooly will provide an overview of how we work with marketers to support their content and demand marketing goals.

You'll get to see how our technology works to support webinar, video and virtual event strategies in light of COVID-19 and you can ask any questions live.
Recorded Jun 2 2020 32 mins
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Presented by
Andy Wiggans (BrightTALK), Paul Gilhooly (BrightTALK)
Presentation preview: A Behind the Scenes Look at BrightTALK

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  • BrightTALK Local Asia: The Future of Virtual Events Mar 17 2021 8:00 am UTC 60 mins
    Joseph McCarthy (BrightTALK),
    Over the past 12 months, virtual events have become our new normal. Marketers have embraced digital channels to engage and convert buyers at scale, and it’s clear that virtual events will not simply disappear when in-person conferences and gatherings are possible again. Rather, hybrid events combining both in-person and virtual experiences are the future of event marketing.

    In this session, we’ve gathered APAC based experts for a discussion on planning and executing successful virtual events in the digital age.
  • BrightTALK Local Australia & New Zealand: Executing Hybrid Events in 2021 Recorded: Feb 18 2021 62 mins
    Stuart West (BrightTALK), Tania Mushtaq (Dell Boomi) and Stuart Matthewman (IR)
    Over the past 12 months, virtual events have become our new normal. Marketers have embraced digital channels to engage and convert buyers at scale, and it’s clear that virtual events will not simply disappear when in-person conferences and gatherings are possible again. Rather, hybrid events combining both in-person and virtual experiences are the future of event marketing.

    In this session, we’ve gathered marketing experts for a discussion on planning and executing a hybrid event. We’ll walk through the fundamentals of a successful hybrid event and how marketers can get a headstart on 2021 event planning.
  • BrightTALK Local Europe: Executing Hybrid Events in 2021 Recorded: Feb 17 2021 63 mins
    Anthony Heaton (BrightTALK), Daniel van den Eijnden (Cloudian), Yotam Gutman (SentinelOne), Jennifer Reed (BrightTALK)
    Over the past 12 months, virtual events have become our new normal. Marketers have embraced digital channels to engage and convert buyers at scale, and it’s clear that virtual events will not simply disappear when in-person conferences and gatherings are possible again. Rather, hybrid events combining both in-person and virtual experiences are the future of event marketing.

    In this session, we’ve gathered European based experts for a discussion on planning and executing a hybrid event. We’ll walk through the fundamentals of a successful hybrid event and how marketers can get a headstart on 2021 event planning.
  • BrightTALK Local New York: Executing Hybrid Events in 2021 Recorded: Feb 16 2021 51 mins
    Ashly Priest (Event Designer) Jeff Kunken (Director BrightTALK), Zach Yabroff (Co-president, Zinc Agency)
    Over the past 12 months, virtual events have become our new normal. Marketers have embraced digital channels to engage and convert buyers at scale, and it’s clear that virtual events will not simply disappear when in-person conferences and gatherings are possible again. Rather, hybrid events combining both in-person and virtual experiences are the future of event marketing.

    In this session, we’ve gathered New York-based experts for a discussion on planning and executing a hybrid event. We’ll walk through the fundamentals of a successful hybrid event and how marketers can get a headstart on 2021 event planning.
  • BrightTALK Local Texas: Creating Content Using Data Recorded: Jan 27 2021 54 mins
    Alexzandria Cormier-Hill (Director of Content), India Lott (Digital Marketer), Kristin Hillery (Creative Director)
    Timely and relevant content is at the heart of every successful marketing campaign. But, how do you actually understand your audience and craft content that speaks to their specific needs? The answer is in the data.
    Join our panel of Texas-based marketing experts for an engaging conversation about how to collect, analyze, and action powerful campaign data to build a compelling and efficient content strategy.
  • BrightTALK Local Europe: Lessons from 2020 Content Strategy in A Virtual World Recorded: Dec 17 2020 55 mins
    Nicki Wallace (Rapid7), Shelagh McManus (Forcepoint), Ilvija Skerskane (PCCW Global), Paul Gilhooly (BrightTALK)
    COVID-19 has brought home the reality of digital transformation to organisations all over the world forcing many to change their normal engagement tactics. But, the good thing about change is that it invariably forces growth in every direction. For our final BrightTALK Local of the year, we are bringing together some of the best demand generation thought leaders in Europe.
  • BrightTALK Local North America: Content Strategy in a Virtual World Recorded: Dec 10 2020 63 mins
    Alex Yakubov (Expanse), Colleen Jones (Content Science), Sherry Prescott-Willis (Aerospike), Morgan Cantrell (BrightTALK)
    Content generation strategies have had to pivot to meet the needs of a virtual world in 2020. For our final BrightTALK Local of the year, we are partnering with Boston Content and DC Marketing Tech Talks to bring together some of the best demand generation thought leaders in North America. The panel will have an in-depth discussion on:
    - Creating engaging online experiences that drive bottom-line results
    - The science behind content that makes an impact
    - Driving demand with virtual event content
    - Building an always-on campaign strategy to constantly push leads through the funnel
  • BrightTALK Local Singapore: Driving Conversions with Digital Content Recorded: Nov 19 2020 45 mins
    Eying Wee (Rubrik), Adeline Goh (Gigamon), Joseph McCarthy (BrightTALK)
    If you create great content and nobody sees it, what’s the point? Join Singapore’s top content marketers to hear how they’ve shifted their strategy during the pandemic to maximize the ROI of their campaigns.

    They’ll share their secrets about:
    - Standing out from the digital noise during the pandemic with engaging, valuable content
    - Aligning content with demand generation strategy
    - Understanding campaign goals and personas to create relevant content
    - Designing virtual events to succeed when your audience has Zoom fatigue
  • BrightTALK Local West Coast: Demand Generation Strategy Recorded: Nov 12 2020 68 mins
    Morgan Cantrell (BrightTALK), Navin Mittal (Director, Marketing), Sebastian Rehaag (System Soft)
    How does your team build a demand generation strategy that actually works? Achieving marketing-generated revenue goals can be a challenge which is why understanding the right approach is the key to the success of any campaign. Join some of the west coast's top marketers, as they give an inside look at what have proven to be winning demand generation strategies and how they are shaping their plans for 2021.
  • BrightTALK Local Israel: Driving Conversions with Digital Content Recorded: Oct 29 2020 58 mins
    Julie Shafiki (Kryon), Yotam Gutman (SentinelOne), and Andy Wiggans (BrightTALK)
    If you create great content and nobody sees it, what’s the point? Join Israel’s top marketing leaders to hear how they’ve shifted their strategy during the pandemic to maximize the ROI of their campaigns.

    They’ll share their secrets about:
    - Standing out from the digital noise during the pandemic with engaging, valuable content
    - Aligning content with demand generation strategy
    - Understanding campaign goals and personas to create relevant content
    - Designing virtual events to succeed when your audience has Zoom fatigue
  • BrightTALK Local Australia: Driving Conversions with Digital Content Recorded: Oct 20 2020 66 mins
    Stuart West (BrightTALK), Chloe Fryar (CrowdStrike), Stuart Matthewman (IR), Tim Sands (Splendid Suggestions)
    If you create great content and nobody sees it, what’s the point? Join Australia’s top content marketers to hear how they’ve shifted their strategy during the pandemic to maximize the ROI of their campaigns.

    They’ll share their secrets about:
    - Standing out from the digital noise during the pandemic with engaging, valuable content
    - Aligning content with demand generation strategy
    - Understanding campaign goals and personas to create relevant content
    - Designing virtual events to succeed when your audience has Zoom fatigue
  • BrightTALK Local Canada: Driving Conversions with Digital Content Recorded: Sep 24 2020 67 mins
    Bróna O'Connor (Allocadia), Morgan Cantrell (BrightTALK), Sammy Lau (Top Hat)
    If you create great content and nobody sees it, what’s the point? Join two of Canada's top content and demand gen marketers to hear how they align their strategies and leverage the best of both skillsets to maximize the ROI of their campaigns.

    They’ll share their secrets about:
    Standing out from the digital noise with engaging, interactive, fun content
    Aligning content with demand generation strategy
    Understanding campaign and promotion goals to create relevant content
    Designing virtual and hybrid events to make the most of the digital experience
  • Driving Conversions with Digital Content Recorded: Aug 13 2020 62 mins
    Morgan Cantrell (BrightTALK), Satta Sarmah Hightower (Talented Tenth Media), Shannon Curran (Quick Base), Chef Tracy Chang
    If you create great content and nobody sees it, what’s the point? Join New England’s top content marketers to hear how they’ve shifted their strategy during the pandemic to maximize the ROI of their campaigns.

    They’ll share their secrets about:
    - Standing out from the digital noise during the pandemic with engaging, valuable content
    - Aligning content with demand generation strategy
    - Understanding campaign goals and personas to create relevant content
    - Designing virtual events to succeed when your audience has Zoom fatigue
  • BrightTALK Local Colorado: Driving Demand with Virtual Events Recorded: Jul 23 2020 61 mins
    Danielle Hagel (CoreSite), Lindsey Henry (Avnet), Morgan Cantrell (BrightTALK), Sonya Hansen (Matillion)
    The world’s events are going virtual and whether you’re running a series of webinars or full online conferences, it’s more important than ever to step up your game. Join a panel of experts for strategic and tactical tips to stand out and drive results. In this interactive webcam panel, we’ll cover:
    - Creating content that inspires, stands out and generates business
    - Finding the ideal mix of presenters to win the trust of prospects and customers
    - Promoting through the right channels so you’re presenting to the right audience
    - Following up with registrants and attendees effectively
    - Measuring results to show business value and refine your program as you go
  • BrightTALK Local Washington State: The Future of Events Recorded: Jul 22 2020 62 mins
    Casey Lynn Smirniotopoulos (Ekata), Keri McGhee (Zillow), Morgan Cantrell (BrightTALK)
    The future of events is unclear. Many marketers are leaning into entirely virtual strategies, while others are cautiously planning for a new breed of in-person and hybrid events in 2021. Join this webcam panel to hear how two of Washington States' marketing experts are adapting their strategies to drive results during and after the pandemic. They’ll cover:
    * Predictions for events in 2021 and beyond
    * Pivoting your in-person event strategy online
    * Inspiring your audience in the digital realm
    * Benefits and challenges of virtual events
    * Planning for an uncertain future
  • BrightTALK Local California: The Future of Events Recorded: Jun 25 2020 61 mins
    Riadh Dridi, CMO, Automation Anywhere; Vasu Jakkal, EVP & CMO, FireEye; Simon Lees, CBO, BrightTALK
    The future of events is unclear. Many marketers are leaning into entirely virtual strategies, while others are cautiously planning for a new breed of in-person and hybrid events in 2021. Join this webcam panel to hear how two of the Golden State’s top CMOs are adapting their strategies to drive results during and after the pandemic. They’ll cover:
    * Predictions for events in 2021 and beyond
    * Pivoting your in-person event strategy online
    * Inspiring your audience in the digital realm
    * Benefits and challenges of virtual events
    * Planning for an uncertain future
    * Keeping your marketing team focused while working from home
  • BrightTALK Local APAC: Why Marketing Should Own Sales Recorded: Jun 25 2020 61 mins
    Fraser Morrison (1000Steps), Kate Massey (JCurve Solutions), Will Griffith (Tealium), Andy Wiggans (BrightTALK)
    Achieving Sales and Marketing alignment in your business not only increases revenue and customer satisfaction but it can also decrease the cost of sale. But why do most companies not achieve this?

    Join BrightTALK’s Andy Wiggans and a panel of Senior Sales and Marketing visionaries in APAC to learn how to effectively align your marketing and sales teams, allowing you to gain not only profitable revenue but great value for both future prospects and customers. Walk away with actionable insights on how to utilise your team’s processes and technologies to maximise revenue.
  • BrightTALK Local Utah: Driving Demand with Virtual Events Recorded: Jun 24 2020 64 mins
    Morgan Cantrell (BrightTALK), Daniel Waas (AppFolio), Darin Bernstein (Utah DMC) and Ryan Smith (SaltStack)
    The world’s events are going virtual and whether you’re running a series of webinars or full online conferences, it’s more important than ever to step up your game. Join a panel of experts for strategic and tactical tips to stand out and drive results. In this interactive webcam panel, we’ll cover:

    - Creating content that inspires, stands out and generates business
    - Finding the ideal mix of presenters to win the trust of prospects and customers
    - Promoting through the right channels so you’re presenting to the right audience
    - Following up with registrants and attendees effectively
    - Measuring results to show business value and refine your program as you go

    More information on presenters to come. Stay tuned.
  • Transforming Marketing with AI Recorded: Jun 17 2020 63 mins
    Alyssa Rolfe (IBM), Christie Post (Hypergiant), Lara Indrikovs (Rackspace), Morgan Cantrell (BrightTALK)
    Artificial intelligence is transforming the way marketing is done. Whether you're working with a data science team in-house or finding vendors who've incorporated AI into their products, it's time to get machines to help your business grow. Join this panel of Austin-based experts to hear how they're using AI now and what might be possible in the future. We'll discuss how AI can:
    - Improve advertising effectiveness
    - Analyze closed-won data to refine buyer personas
    - Refine your account targeting
    - Assess customer retention risks and up-sell opportunities
    - Change the way your team works
  • A Behind the Scenes Look at BrightTALK Recorded: Jun 2 2020 32 mins
    Andy Wiggans (BrightTALK), Paul Gilhooly (BrightTALK)
    Join us for a behind the scenes look at BrightTALK. Andy Wiggans and Paul Gilhooly will provide an overview of how we work with marketers to support their content and demand marketing goals.

    You'll get to see how our technology works to support webinar, video and virtual event strategies in light of COVID-19 and you can ask any questions live.
Ideas and insights from top content and demand marketers
BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.

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  • Title: A Behind the Scenes Look at BrightTALK
  • Live at: Jun 2 2020 11:00 am
  • Presented by: Andy Wiggans (BrightTALK), Paul Gilhooly (BrightTALK)
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