Transforming Marketing with AI

Presented by

Alyssa Rolfe (IBM), Christie Post (Hypergiant), Lara Indrikovs (Rackspace), Morgan Cantrell (BrightTALK)

About this talk

Artificial intelligence is transforming the way marketing is done. Whether you're working with a data science team in-house or finding vendors who've incorporated AI into their products, it's time to get machines to help your business grow. Join this panel of Austin-based experts to hear how they're using AI now and what might be possible in the future. We'll discuss how AI can: - Improve advertising effectiveness - Analyze closed-won data to refine buyer personas - Refine your account targeting - Assess customer retention risks and up-sell opportunities - Change the way your team works
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BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.