Name: Transforming Marketing with AI
Start: 2020-06-17T18:00:00Z
End: 2020-06-17T18:01:02.000Z
Location: BrightTALK
Rating: 4.75

BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.

Over the past 12 months, virtual events have become our new normal. Marketers have embraced digital channels to engage and convert buyers at scale, and it’s clear that virtual events will not simply disappear when in-person conferences and gatherings are possible again. Rather, hybrid events combining both in-person and virtual experiences are the future of event marketing. 

In this session, we’ve gathered APAC based experts for a discussion on planning and executing successful virtual events in the digital age.

BrightTALK Local Asia: The Future of Virtual Events

Webinars are an integral part of most successful B2B marketing strategies. While audience engagement is a top priority for most marketers, familiarizing yourself with the effective tools to create an interactive webinar will help expand your content’s value and sustain continued engagement.

Join us for a live talk as we bring top marketing experts from Israel to discuss:
- Understanding your audience persona and how their needs should inform your content strategy
- How to plan webinar content to increase engagement
- Measuring success using data and optimizing webinars over time

BrightTALK Local Israel: How to Engage a Distracted Virtual Audience

Building an audience and maintaining your customer base can be challenging amidst all the noise. Marketers have found that virtual events are a must-have in their marketing strategy in order to attract their digital audiences. Join us for this interactive conversation as we discuss how to create interactive virtual events that can illuminate your offerings and bring in more customers. Our panel of experts will talk about why virtual events can easily become one of the most valuable and reliable marketing tools and how to build an event strategy from the ground up to drive demand for your business.

BrightTALK Local Boston: Growing Your Audience with Virtual Events

As financial tech marketers, you strive to find a competitive advantage. What is the secret that will increase engagement with your content and create more qualified leads? Artificial intelligence has emerged as a technology that your colleagues are utilizing to create better personalization and streamline data. But, are you using it effectively? 

Join us for this interactive event where experts in New York will share:
- How AI has changed the way they approach marketing
- What competitive advantages AI provides
- Marketing using AI in Fintech 
- Tools that create marketing success

BrightTALK Local New York: Competitive Advantage Using AI

Engaging content that is valuable enough to not only attract but hold viewers attention whilst providing a clear reward by having a problem solved for time spent is extremely vital in today's digital age. 

Join us for this panel discussion and hear from our expert marketers on their tips and tricks for creating engaging content your audience will absolutely love.

Topics include:
- Creating content that will increase engagement and re-engagement
- Understanding how to tailor content to your audience
- Tools/activities to use to keep the audience engaged

BrightTALK Local UK: How to Create Content Your Audience Will Love

More and more marketers are embracing webinar series to engage their buyers and drive business growth in 2021. For those looking to scale this marketing channel, launching a webinar series may sound daunting.

Join us for this live talk as European-based marketing experts will discuss:

- Planning, executing and scaling webinar content that will increase engagement
- Creating content that will increase re-engagement
- Understanding your audience to develop your content strategy
- How to measure success and drive high quality leads with your content

BrightTALK Local Europe: Building a Successful Webinar Series

In today’s highly competitive, digital environment, demand generation marketers must find innovative ways to stand out from the crowd and reach their audiences. Intent data offers powerful insights into buyers’ unique needs and challenges. When used effectively, behavioral intent signals can be like rocket fuel - igniting better targeting, engagement, and conversions across your entire marketing and sales organization.

Join us for this live talk as we bring together expert marketers from North America America to discuss:
- What is intent data and how to choose the right type
- Actioning intent data with sales and marketing alignment
- Effective campaign management using intent insights

BrightTALK Local North America: Driving Success with Intent Data

In this extremely competitive market, businesses are being forced to think outside of the box to find an effective lead follow-up process system that helps you quickly segment, prioritise and reach out to leads generated from your digital content. Events, for example, have long been viewed as a top-performing lead generation tactic by B2B marketers and not enabling your commercial teams with an effective follow-up process can make or break your efforts. 

Join us on 20th May for a panel discussion with a group of expert marketers as we break down the keys to success for nurturing your leads from digital content and pushing them further down the sales funnel to ultimately close deals and welcome new clients.

BrightTALK Local Asia: From Engaged Lead to Won Client

In today’s highly competitive,  digital environment, demand generation marketers must find innovative ways to stand out from the crowd and reach their audiences. Intent data offers powerful insights into buyers’ unique needs and challenges. When used effectively, behavioral intent signals can be like rocket fuel - igniting better targeting, engagement, and conversions across your entire marketing and sales organization. 

Join us for this live talk as we bring together expert marketers from Australia to discuss:
- What is intent data and how to choose the right type
- Actioning intent data with sales and marketing alignment
- Effective campaign management using intent insights

Driving Demand with Intent Data

More and more marketers are embracing webinar series to engage their buyers and drive business growth in 2021. For those looking to scale this marketing channel, launching a webinar series may sound daunting. 

Join us for this live talk as West Coast-based marketing experts will discuss: 
 
-  Planning, executing, and scaling webinar content that will increase engagement 
-  Creating content that will increase re-engagement 
-  Understanding your audience to develop your content strategy
-  How to measure success and drive high quality leads with your content

BrightTALK Local West Coast: Building a Successful Webinar Series

Cada vez más especialistas en mercadeo están adoptando seminarios web y eventos virtuales para atraer a sus compradores e impulsar el crecimiento empresarial en 2021. Para los nuevos en este canal de marketing, lanzar una estrategia de seminario web puede parecer abrumador.

Sea parte de esta charla en vivo donde los expertos en marketing de America Latina discutirán::
 - Planificar, ejecutar y escalar el contenido del seminario web para aumentar participacionla participación
- Cómo construir una comunidad de clientes mediante seminarios web
- Comprender a su audiencia para desarrollar su estrategia de contenido
- Cómo medir el éxito y generar una base de datos con clientes potenciales con su contenido
- Cómo elegir la plataforma de seminarios web adecuada

Impulsando el Crecimiento del Marketing con Seminarios Web

Over the past 12 months, virtual events have become our new normal. Marketers have embraced digital channels to engage and convert buyers at scale, and it’s clear that virtual events will not simply disappear when in-person conferences and gatherings are possible again.  Rather, hybrid events combining both in-person and virtual experiences are the future of event marketing. 

In this session, we’ve gathered APAC based experts for a discussion on planning and executing successful virtual events in the digital age.

Over the past 12 months, virtual events have become our new normal. Marketers have embraced digital channels to engage and convert buyers at scale, and it’s clear that virtual events will not simply disappear when in-person conferences and gatherings are possible again. Rather, hybrid events combining both in-person and virtual experiences are the future of event marketing.

In this session, we’ve gathered marketing experts for a discussion on planning and executing a hybrid event. We’ll walk through the fundamentals of a successful hybrid event and how marketers can get a headstart on 2021 event planning.

BrightTALK Local Australia & New Zealand: Executing Hybrid Events in 2021

Over the past 12 months, virtual events have become our new normal. Marketers have embraced digital channels to engage and convert buyers at scale, and it’s clear that virtual events will not simply disappear when in-person conferences and gatherings are possible again.  Rather, hybrid events combining both in-person and virtual experiences are the future of event marketing. 

In this session, we’ve gathered European based experts for a discussion on planning and executing a hybrid event. We’ll walk through the fundamentals of a successful hybrid event and how marketers can get a headstart on 2021 event planning.

BrightTALK Local Europe: Executing Hybrid Events in 2021

Over the past 12 months, virtual events have become our new normal. Marketers have embraced digital channels to engage and convert buyers at scale, and it’s clear that virtual events will not simply disappear when in-person conferences and gatherings are possible again.  Rather, hybrid events combining both in-person and virtual experiences are the future of event marketing. 

In this session, we’ve gathered New York-based experts for a discussion on planning and executing a hybrid event. We’ll walk through the fundamentals of a successful hybrid event and how marketers can get a headstart on 2021 event planning.

BrightTALK Local New York: Executing Hybrid Events in 2021

Timely and relevant content is at the heart of every successful marketing campaign. But, how do you actually understand your audience and craft content that speaks to their specific needs?  The answer is in the data. 
Join our panel of Texas-based marketing experts for an engaging conversation about how to collect,  analyze, and action powerful campaign data to build a compelling and efficient content strategy.

BrightTALK Local Texas: Creating Content Using Data

COVID-19 has brought home the reality of digital transformation to organisations all over the world forcing many to change their normal engagement tactics. But, the good thing about change is that it invariably forces growth in every direction. For our final BrightTALK Local of the year, we are bringing together some of the best demand generation thought leaders in Europe.

BrightTALK Local Europe: Lessons from 2020 Content Strategy in A Virtual World

Content generation strategies have had to pivot to meet the needs of a virtual world in 2020. For our final BrightTALK Local of the year, we are partnering with Boston Content and DC Marketing Tech Talks to bring together some of the best demand generation thought leaders in North America. The panel will have an in-depth discussion on: 
- Creating engaging online experiences that drive bottom-line results
- The science behind content that makes an impact 
- Driving demand with virtual event content
- Building an always-on campaign strategy to constantly push leads through the funnel

BrightTALK Local North America: Content Strategy in a Virtual World

Using Technology to Transform Marketing and Sales Into a Powerhouse Growth Team

How to go from an individual contributor to a CMO

The ROI of SEO: Bridging the Gaps within your Content Strategy

How to Grow Your Startup and Scale Your Product Using Rigorous Research

Personalized is Profitable: A Data-Driven Approach to Personalized B2B Marketing

The Marketing Threesome – Making the Customer Come First

Critical Insights for Demonstrating Marketing’s Impact on the Business

Understanding and marketing to a scientific audience

Inside and Out: Marketing Data and Intelligence 2020

Artificial intelligence is transforming the way marketing is done. Whether you're working with a data science team in-house or finding vendors who've incorporated AI into their products, it's time to get machines to help your business grow. Join this panel of Austin-based experts to hear how they're using AI now and what might be possible in the future. We'll discuss how AI can:
- Improve advertising effectiveness
- Analyze closed-won data to refine buyer personas
- Refine your account targeting
- Assess customer retention risks and up-sell opportunities
- Change the way your team works

Transforming Marketing with AI

Artificial Intelligence

B2B Marketing

Content Marketing

Demand Generation

Marketing Analytics

Marketing and Sales Alignment

Customer Engagement

Data Analytics

Account Based Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

Webinar and Video Marketing

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Transforming Marketing with AI

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