If you create great content and nobody sees it, what’s the point? Join two of Canada's top content and demand gen marketers to hear how they align their strategies and leverage the best of both skillsets to maximize the ROI of their campaigns.
They’ll share their secrets about:
Standing out from the digital noise with engaging, interactive, fun content
Aligning content with demand generation strategy
Understanding campaign and promotion goals to create relevant content
Designing virtual and hybrid events to make the most of the digital experience