BrightTALK Local Australia: Driving Conversions with Digital Content

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Presented by

Stuart West (BrightTALK), Chloe Fryar (CrowdStrike), Stuart Matthewman (IR), Tim Sands (Splendid Suggestions)

About this talk

If you create great content and nobody sees it, what’s the point? Join Australia’s top content marketers to hear how they’ve shifted their strategy during the pandemic to maximize the ROI of their campaigns. They’ll share their secrets about: - Standing out from the digital noise during the pandemic with engaging, valuable content - Aligning content with demand generation strategy - Understanding campaign goals and personas to create relevant content - Designing virtual events to succeed when your audience has Zoom fatigue

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BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.