BrightTALK Local West Coast: Demand Generation Strategy

Presented by

Morgan Cantrell (BrightTALK), Navin Mittal (Director, Marketing), Sebastian Rehaag (System Soft)

About this talk

How does your team build a demand generation strategy that actually works? Achieving marketing-generated revenue goals can be a challenge which is why understanding the right approach is the key to the success of any campaign. Join some of the west coast's top marketers, as they give an inside look at what have proven to be winning demand generation strategies and how they are shaping their plans for 2021.

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BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.