BrightTALK Local North America: Content Strategy in a Virtual World

Presented by

Alex Yakubov (Expanse), Colleen Jones (Content Science), Sherry Prescott-Willis (Aerospike), Morgan Cantrell (BrightTALK)

About this talk

Content generation strategies have had to pivot to meet the needs of a virtual world in 2020. For our final BrightTALK Local of the year, we are partnering with Boston Content and DC Marketing Tech Talks to bring together some of the best demand generation thought leaders in North America. The panel will have an in-depth discussion on: - Creating engaging online experiences that drive bottom-line results - The science behind content that makes an impact - Driving demand with virtual event content - Building an always-on campaign strategy to constantly push leads through the funnel

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BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.