BrightTALK Local Europe: Lessons from 2020 Content Strategy in A Virtual World

Presented by

Nicki Wallace (Rapid7), Shelagh McManus (Forcepoint), Ilvija Skerskane (PCCW Global), Paul Gilhooly (BrightTALK)

About this talk

COVID-19 has brought home the reality of digital transformation to organisations all over the world forcing many to change their normal engagement tactics. But, the good thing about change is that it invariably forces growth in every direction. For our final BrightTALK Local of the year, we are bringing together some of the best demand generation thought leaders in Europe.

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BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.