BrightTALK Local Texas: Creating Content Using Data

Presented by

Alexzandria Cormier-Hill (Director of Content), India Lott (Digital Marketer), Kristin Hillery (Creative Director)

About this talk

Timely and relevant content is at the heart of every successful marketing campaign. But, how do you actually understand your audience and craft content that speaks to their specific needs? The answer is in the data. Join our panel of Texas-based marketing experts for an engaging conversation about how to collect, analyze, and action powerful campaign data to build a compelling and efficient content strategy.

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BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.