BrightTALK Local Europe: Executing Hybrid Events in 2021

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Presented by

Anthony Heaton (BrightTALK), Daniel van den Eijnden (Cloudian), Yotam Gutman (SentinelOne), Jennifer Reed (BrightTALK)

About this talk

Over the past 12 months, virtual events have become our new normal. Marketers have embraced digital channels to engage and convert buyers at scale, and it’s clear that virtual events will not simply disappear when in-person conferences and gatherings are possible again. Rather, hybrid events combining both in-person and virtual experiences are the future of event marketing. In this session, we’ve gathered European based experts for a discussion on planning and executing a hybrid event. We’ll walk through the fundamentals of a successful hybrid event and how marketers can get a headstart on 2021 event planning.

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BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.