BrightTALK Local West Coast: Building a Successful Webinar Series

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Presented by

Rebecca Fischer (Act-On Software), Shara Roberson (Accent Computer Solutions), Morgan Cantrell (BrightTALK)

About this talk

More and more marketers are embracing webinar series to engage their buyers and drive business growth in 2021. For those looking to scale this marketing channel, launching a webinar series may sound daunting. Join us for this live talk as West Coast-based marketing experts will discuss: - Planning, executing, and scaling webinar content that will increase engagement - Creating content that will increase re-engagement - Understanding your audience to develop your content strategy - How to measure success and drive high quality leads with your content

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BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.