BrightTALK Local Asia: From Engaged Lead to Won Client

Presented by

Amadeus Guerrero-Pou (TechTarget), Peter Strohkorb (Peter Strohkorb Advisory) and Joseph McCarthy (BrightTALK)

About this talk

In this extremely competitive market, businesses are being forced to think outside of the box to find an effective lead follow-up process system that helps you quickly segment, prioritise and reach out to leads generated from your digital content. Events, for example, have long been viewed as a top-performing lead generation tactic by B2B marketers and not enabling your commercial teams with an effective follow-up process can make or break your efforts. Join us on 20th May for a panel discussion with a group of expert marketers as we break down the keys to success for nurturing your leads from digital content and pushing them further down the sales funnel to ultimately close deals and welcome new clients.

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BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.