BrightTALK Local North America: Driving Success with Intent Data

Presented by

Melanie Haughton (Director, Demand Generation), Pankaj Srivastava (Strategy Executive), Dina Otero (Sr. Marketing Director)

About this talk

In today’s highly competitive, digital environment, demand generation marketers must find innovative ways to stand out from the crowd and reach their audiences. Intent data offers powerful insights into buyers’ unique needs and challenges. When used effectively, behavioral intent signals can be like rocket fuel - igniting better targeting, engagement, and conversions across your entire marketing and sales organization. Join us for this live talk as we bring together expert marketers from North America America to discuss: - What is intent data and how to choose the right type - Actioning intent data with sales and marketing alignment - Effective campaign management using intent insights

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BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.