BrightTALK Local UK: How to Create Content Your Audience Will Love

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Presented by

Richard Thomas (L&G), Iryna Chekanava (InsTech), Andreea Ceasar (Check Point) and Danielle Woolley (BrightTALK)

About this talk

Engaging content that is valuable enough to not only attract but hold viewers attention whilst providing a clear reward by having a problem solved for time spent is extremely vital in today's digital age. Join us for this panel discussion and hear from our expert marketers on their tips and tricks for creating engaging content your audience will absolutely love. Topics include: - Creating content that will increase engagement and re-engagement - Understanding how to tailor content to your audience - Tools/activities to use to keep the audience engaged

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BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.