BrightTALK Local Israel: How to Engage a Distracted Virtual Audience

Presented by

Anthony Heaton (BrightTALK), Yotam Gutman (SentinelOne) and Michael Yehoshua (SCADAfence)

About this talk

Webinars are an integral part of most successful B2B marketing strategies. While audience engagement is a top priority for most marketers, familiarizing yourself with the effective tools to create an interactive webinar will help expand your content’s value and sustain continued engagement. Join us for a live talk as we bring top marketing experts from Israel to discuss: - Understanding your audience persona and how their needs should inform your content strategy - How to plan webinar content to increase engagement - Measuring success using data and optimizing webinars over time

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BrightTALK Local is an event series that inspires marketing leaders around the world by sharing knowledge and building networks in major metropolitan areas. Presentations feature local marketing visionaries and cover content marketing, demand generation, new marketing technologies and strategic guidance.