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(Product) Marketing for Growth: The Marketing Plan

You, Product Marketers, play a crucial role in generating revenue, and can play an equally important role in how revenues translate into profit.

For Product Marketers tired of being viewed by some as a "cost", the challenge is to take more responsibility for the commercial results of the company. This may require you to behave as asset managers making investment and return decisions. In other words, behave as Architects of Growth.

This webinar, featuring product marketing leaders:

* Jane Bailey, VP Product Marketing, GE
* Jenn Steele, CMO, Madison Logic
* Mike Berger, VP Product Marketing, Gainsight
* Sudeep Cherian, Head of Product Marketing, LinkedIn
* Rowan Noronha, Head of Product Marketing, Cognizant and Founder, Product Marketing Community

focuses on the role of the product marketer and the necessary components of the marketing plan needed to identify and achieve growth.
Live online Jan 31 6:00 pm UTC
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Presented by
Pragmatic Marketing and Rowan Noronha, Head of Product Marketing, Cognizant & Founder, Product Marketing Community
Presentation preview: (Product) Marketing for Growth: The Marketing Plan

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  • (Product) Marketing for Growth: The Marketing Plan Jan 31 2019 6:00 pm UTC 60 mins
    Pragmatic Marketing and Rowan Noronha, Head of Product Marketing, Cognizant & Founder, Product Marketing Community
    You, Product Marketers, play a crucial role in generating revenue, and can play an equally important role in how revenues translate into profit.

    For Product Marketers tired of being viewed by some as a "cost", the challenge is to take more responsibility for the commercial results of the company. This may require you to behave as asset managers making investment and return decisions. In other words, behave as Architects of Growth.

    This webinar, featuring product marketing leaders:

    * Jane Bailey, VP Product Marketing, GE
    * Jenn Steele, CMO, Madison Logic
    * Mike Berger, VP Product Marketing, Gainsight
    * Sudeep Cherian, Head of Product Marketing, LinkedIn
    * Rowan Noronha, Head of Product Marketing, Cognizant and Founder, Product Marketing Community

    focuses on the role of the product marketer and the necessary components of the marketing plan needed to identify and achieve growth.
product marketing
Disruption - the good kind - happens when you bring together the best and brightest among your peers, thought leaders, and product marketing gurus. This is where you'll find the "Holy crap, I didn't know that!" moments.

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  • Title: (Product) Marketing for Growth: The Marketing Plan
  • Live at: Jan 31 2019 6:00 pm
  • Presented by: Pragmatic Marketing and Rowan Noronha, Head of Product Marketing, Cognizant & Founder, Product Marketing Community
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