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A Product Marketer's Guide to an Audience-Centric Go-to-Market

Product marketers are charged with aligning product management, field marketing and sales teams on your product’s route to market, and thereafter, it’s sustained growth.

Are you focused on becoming more audience-centric as your company searches for ways to drive profitable growth? Then you'll want to join…

* Rowan Noronha, Head of Product Marketing, Cognizant, and Founder, Product Marketing Community
* Beth Caplow, Research Director, Portfolio Marketing, SiriusDecisions
* Meg Murphy, CMO, IBM Systems
* and Fred Studer, CMO, FinancialForce

as they guide you through these audience-centric imperatives to go beyond personas:

* Defining Buying Groups to Accelerate Demand
* Customize Messaging to Drive Account-Based Marketing
* Developing Sales Personas for Better Knowledge Transfer
Recorded Feb 28 2019 63 mins
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Presented by
Beth Caplow, SiriusDecisions & Rowan Noronha, Product Marketing Community
Presentation preview: A Product Marketer's Guide to an Audience-Centric Go-to-Market

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  • Part 2: A Product Marketer's Guide to an Audience-Centric Go-to-Market Mar 28 2019 5:00 pm UTC 60 mins
    Beth Caplow, SiriusDecisions & Rowan Noronha, Product Marketing Community
    Product marketers can make large impacts in 2019 by becoming more audience-centric throughout the go-to-market process — from strategy to sales enablement — and setting the scene for greater productivity and market results. An audience-centric organization focuses marketing efforts on its target buyers and their needs, not on pushing product features and capabilities. Moving to more audience-focused go-to-market strategies drives better productivity, results and revenue growth.

    In this month's webinar we'll dive into:

    * Mapping Offerings to Buyer Needs
    * Aligning Executives and Stakeholders around Launch Objectives
    * To Sprint or Not to Sprint 

    Join us for Part 2 with:

    * Rowan Noronha, Head of Product Marketing, Cognizant, and Founder, Product Marketing Community 
    * Beth Caplow, Research Director, Portfolio Marketing, SiriusDecisions 
    * and Fred Studer, CMO, FinancialForce
  • A Product Marketer's Guide to an Audience-Centric Go-to-Market Recorded: Feb 28 2019 63 mins
    Beth Caplow, SiriusDecisions & Rowan Noronha, Product Marketing Community
    Product marketers are charged with aligning product management, field marketing and sales teams on your product’s route to market, and thereafter, it’s sustained growth.

    Are you focused on becoming more audience-centric as your company searches for ways to drive profitable growth? Then you'll want to join…

    * Rowan Noronha, Head of Product Marketing, Cognizant, and Founder, Product Marketing Community
    * Beth Caplow, Research Director, Portfolio Marketing, SiriusDecisions
    * Meg Murphy, CMO, IBM Systems
    * and Fred Studer, CMO, FinancialForce

    as they guide you through these audience-centric imperatives to go beyond personas:

    * Defining Buying Groups to Accelerate Demand
    * Customize Messaging to Drive Account-Based Marketing
    * Developing Sales Personas for Better Knowledge Transfer
  • (Product) Marketing for Growth: The Marketing Plan Recorded: Jan 31 2019 59 mins
    Pragmatic Marketing and Rowan Noronha, Head of Product Marketing, Cognizant & Founder, Product Marketing Community
    You, Product Marketers, play a crucial role in generating revenue, and can play an equally important role in how revenues translate into profit.

    For Product Marketers tired of being viewed by some as a "cost", the challenge is to take more responsibility for the commercial results of the company. This may require you to behave as asset managers making investment and return decisions. In other words, behave as Architects of Growth.

    This webinar, featuring product marketing leaders:

    * Jane Bailey, VP Product Marketing, GE
    * Jenn Steele, CMO, Madison Logic
    * Mike Berger, VP Product Marketing, Gainsight
    * Sudeep Cherian, Head of Product Marketing, LinkedIn
    * Rowan Noronha, Head of Product Marketing, Cognizant and Founder, Product Marketing Community

    focuses on the role of the product marketer and the necessary components of the marketing plan needed to identify and achieve growth.
product marketing
Disruption - the good kind - happens when you bring together the best and brightest among your peers, thought leaders, and product marketing gurus. This is where you'll find the "Holy crap, I didn't know that!" moments.

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  • Title: A Product Marketer's Guide to an Audience-Centric Go-to-Market
  • Live at: Feb 28 2019 6:00 pm
  • Presented by: Beth Caplow, SiriusDecisions & Rowan Noronha, Product Marketing Community
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