Hi [[ session.user.profile.firstName ]]

Building a Content Architecture Model that Works

No matter what kind of marketing you're doing, you need quality content to support it. Content provides answers to your customers' questions, and building a content architecture model can help you do that in an effective, efficient way that informs and ultimately drives the buyer journey.

Join
* Rebecca Kalogeris, VP Marketing, Pragmatic Institute
* Matthew Woodget, Founder & CEO, Go Narrative
* Adi Hariharan, Group Marketing Manager, Microsoft
* and Rowan Noronha, Head of Product Marketing, Cognizant Accelerator & Founder, Product Marketing Community

as they dive into:

* Understanding the steps to create an informed, data-driven content model
* What to understand about your buyer personas to inform the content
* How to create a content model that aligns to your product marketing priorities and is optimized for use by your marcom and agency partners
Recorded May 30 2019 63 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Rebecca Kalogeris, VP Marketing, Pragmatic Institute & Rowan Noronha, Head of Product Marketing, Cognizant
Presentation preview: Building a Content Architecture Model that Works

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • Building a Content Architecture Model that Works Recorded: May 30 2019 63 mins
    Rebecca Kalogeris, VP Marketing, Pragmatic Institute & Rowan Noronha, Head of Product Marketing, Cognizant
    No matter what kind of marketing you're doing, you need quality content to support it. Content provides answers to your customers' questions, and building a content architecture model can help you do that in an effective, efficient way that informs and ultimately drives the buyer journey.

    Join
    * Rebecca Kalogeris, VP Marketing, Pragmatic Institute
    * Matthew Woodget, Founder & CEO, Go Narrative
    * Adi Hariharan, Group Marketing Manager, Microsoft
    * and Rowan Noronha, Head of Product Marketing, Cognizant Accelerator & Founder, Product Marketing Community

    as they dive into:

    * Understanding the steps to create an informed, data-driven content model
    * What to understand about your buyer personas to inform the content
    * How to create a content model that aligns to your product marketing priorities and is optimized for use by your marcom and agency partners
  • Use Buyer Enablement to Increase Sales Conversion Recorded: May 10 2019 64 mins
    Michele Buckley, Research Director, Gartner & Rowan Noronha, Head of Product Marketing, Cognizant
    If it's easier to buy, it's easier to sell.

    Buyers reward companies that help them navigate the complex world of B2B digital buying.

    Join...

    * Michele Buckley, Research Director, Gartner
    * Tim Riesterer, Chief Strategy Officer, Corporate Visions
    * Fred Studer, CMO, FinancialForce
    * and Rowan Noronha, Head of Product Marketing, Cognizant and Founder, Product Marketing Community

    for this webinar to learn how marketing leaders can build buyer enablement, a type of content that offers prescriptive advice and practical support to help buyers complete critical buying tasks.
  • A Product Marketer's Guide to an Audience-Centric Go-to-Market Recorded: Feb 28 2019 63 mins
    Beth Caplow, SiriusDecisions & Rowan Noronha, Product Marketing Community
    Product marketers are charged with aligning product management, field marketing and sales teams on your product’s route to market, and thereafter, it’s sustained growth.

    Are you focused on becoming more audience-centric as your company searches for ways to drive profitable growth? Then you'll want to join…

    * Rowan Noronha, Head of Product Marketing, Cognizant, and Founder, Product Marketing Community
    * Beth Caplow, Research Director, Portfolio Marketing, SiriusDecisions
    * Meg Murphy, CMO, IBM Systems
    * and Fred Studer, CMO, FinancialForce

    as they guide you through these audience-centric imperatives to go beyond personas:

    * Defining Buying Groups to Accelerate Demand
    * Customize Messaging to Drive Account-Based Marketing
    * Developing Sales Personas for Better Knowledge Transfer
  • (Product) Marketing for Growth: The Marketing Plan Recorded: Jan 31 2019 59 mins
    Pragmatic Marketing and Rowan Noronha, Head of Product Marketing, Cognizant & Founder, Product Marketing Community
    You, Product Marketers, play a crucial role in generating revenue, and can play an equally important role in how revenues translate into profit.

    For Product Marketers tired of being viewed by some as a "cost", the challenge is to take more responsibility for the commercial results of the company. This may require you to behave as asset managers making investment and return decisions. In other words, behave as Architects of Growth.

    This webinar, featuring product marketing leaders:

    * Jane Bailey, VP Product Marketing, GE
    * Jenn Steele, CMO, Madison Logic
    * Mike Berger, VP Product Marketing, Gainsight
    * Sudeep Cherian, Head of Product Marketing, LinkedIn
    * Rowan Noronha, Head of Product Marketing, Cognizant and Founder, Product Marketing Community

    focuses on the role of the product marketer and the necessary components of the marketing plan needed to identify and achieve growth.
product marketing
Disruption - the good kind - happens when you bring together the best and brightest among your peers, thought leaders, and product marketing gurus. This is where you'll find the "Holy crap, I didn't know that!" moments.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Building a Content Architecture Model that Works
  • Live at: May 30 2019 5:00 pm
  • Presented by: Rebecca Kalogeris, VP Marketing, Pragmatic Institute & Rowan Noronha, Head of Product Marketing, Cognizant
  • From:
Your email has been sent.
or close