Application-level data protection: confusion, challenges and solutions

Presented by

Jim DeLorenzo, Solutions Marketing Manager, Entrust, Justin Teitt, CMO & COO, PrimeFactors

About this talk

As the amount of data collected and stored by organization continues to accelerate, most organizations struggle in one important area: protecting data at the application level. A recent survey of 600 information technology professionals revealed that, while most plan to enhance their data security, numerous misperceptions and complexities stand in the way of implementing a data security strategy that properly protects data-in-use. Join us for this informative webinar, where we’ll dig into the survey findings to highlight the areas of confusion and how traditional data protection strategies fall short once data leaves its storage location. You will learn: - Which challenges cause the most confusion when applying data security strategies - Why application-level data protection has long been perceived as being too complex to be practicable - How to implement a security strategy that protects data from the point of capture

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Entrust Corp.
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Entrust keeps the world moving safely by enabling trusted identities, payments and data protection around the globe. Today more than ever, people demand seamless, secure experiences, whether they’re crossing borders, making a purchase, or accessing corporate networks. With our unmatched breadth of digital security and credential issuance solutions, it’s no wonder the world’s most entrusted organizations trust us.