Turning fraud prevention into your competitive advantage

Fraudsters are smarter and work harder than ever, but they’re not the only thing financial institutions need to worry about in today’s market. The problem? With digital document forgeries increasing by 244% since 2023 and deepfake fraud attempts occurring at a rate of one every five minutes (Entrust 2025 Identity Fraud Report), the cost of fraud to your business isn’t going away anytime soon; however, potential customers are more than willing to go elsewhere if their needs are not met from minute one. Taking a one-size-fits-all approach to fraud can mean treating good customers as bad actors, driving them away in the process. In this webinar we cover: - Consumer attitudes toward account opening: their expectations for a great first experience and where financial institutions are not meeting those expectations - The three types of risk profiles an FI is most likely to see in their systems day-to-day, from deepfakes to injection attacks to sophisticated synthetic identities - Building an account opening risk experience that keeps the good customers coming through, with a layered solution powered by Entrust and Mastercard - Automating the account opening experience to keep your defenses up to date while removing the need for human intervention, unlocking scale and driving down internal costs