Protect While You Promote: How to Balance Social Media Engagement and Security

Presented by

Evan Blair, Co-Founder, Global VP Channel, ZeroFOX & Jeremy Wood, Vice President, Product Marketing, Hootsuite

About this talk

In our connected world, most people engage with brands online prior to making a purchasing decision. With social media marketing on the rise, risks to your brand and reputation are also increasing, from account hacking to impersonating profiles and more. How can you increase engagement while protecting brand integrity from digital risks? Key Takeaways • Knowledge about social media security risks related to brand • Tips for safe sharing on social media • Step-by-step guide for protecting your brand

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ZeroFOX, the market leader in social media & digital protection, safeguards modern organizations from dynamic security, brand and physical risks across social, mobile, web and collaboration platforms. Using diverse data sources and artificial intelligence-based analysis, the ZeroFOX Platform identifies and remediates targeted phishing attacks, credential compromise, data exfiltration, brand hijacking, executive and location threats and more. The patented ZeroFOX SaaS technology processes and protects millions of posts, messages and accounts daily across the social and digital landscape, spanning LinkedIn, Facebook, Slack, Twitter, Instagram, Pastebin, YouTube, mobile app stores, the deep & dark web, domains and more.