Name: Partner Marketing Webinar: Power Up Your Storage Sales with New GTM Play
Start: 2022-10-26T15:00:00Z
End: 2022-10-26T15:00:53.000Z
Location: BrightTALK
Rating: 5

Perhaps your business is going through a transformation of its own, building up an IoT and analytics practice. We want to give you the opportunity to become a Data Infrastructure Partner today and quickly and easily become a Big Data Insights and IoT Partner tomorrow. You choose.
You are critical to our path forward and we believe we can play a tremendous role in yours. We believe that, together, we can do more. Together, we can win. Together, we can succeed.

Don’t wait. Choose your own adventure with Hitachi Vantara! 

About Hitachi Vantara

Data is your greatest asset, if you know how to use it. It reveals your path to innovation and outcomes that matter for business and society. Hitachi Vantara combines 100 years of OT and 60 years of IT experience to help data-driven leaders unlock the value in their data. Our unique Stairway to Value model uses machine learning and artificial intelligence to deliver tangible benefits driven by your data. We help you store, enrich, activate and monetize your data to improve customer experiences, create new revenue streams and lower costs. We listen. We understand. We work with you. www.hitachivantara.com 

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According to recent research by TechTarget’s Enterprise Strategy Group, 49% of organizations indicate that they procure some portion of their on-premises environment, storage, or HCI in a pay per use fashion, revealing that many businesses are starting to modernize on-premises solutions with as-a-service options. 
 
In this webcast, Scott Sinclair will be joined by Albert Gammer and Glen Lomond as they discuss research findings and identify key drivers and trends that are fueling Storage as a Service (StaaS) adoption. They will also delve into the potential benefits that can be achieved by adopting an on-premises StaaS solution. 
 
Tune into the webcast on or after May 8th, 2024 at 1pm EST to hear more about the rise of StaaS and discover the value of modernizing on-premises infrastructure with Hitachi StaaS.
 
Speakers:
Scott Sinclair, Practice Director at Enterprise Strategy Group
Albert Gammer, Director at Gammer Group
Glen Lomond, Global Partner Solutioneer and Strategist at Hitachi Vantara

Modernizing On Premises Infrastructure STaaS - Hitachi Vantara and Gammer Group

Join us for our May Partner Marketing Open Office Hours where we unveil new campaigns, dive deep into social media, and discuss how you can create impactful Partner Marketing Campaigns.

Partner Marketing Open Office Hours | May 2 2024

Watch our Partner Marketing Open Office Hours Now!

April 4 | Partner Marketing Open Office Hours

Watch the recording of our Partner Marketing Open Office Hours below. Here's a recap of what we discussed:
Navigating Partner Marketing Campaigns: Learn how to seamlessly integrate and leverage our latest campaigns to boost your brand and drive results.
Interpreting Campaign Results: Get expert guidance on your marketing campaign data. We will be covering how to analyze your marketing results to drive better outcomes.  
Newly updated Hybrid Cloud Campaigns: Learn about the latest materials so that you can position yourself at the forefront of innovation.

Partner Marketing Open Office Hours | March 6

Hitachi + Cisco Tues deep dive into Hybrid Cloud perspective with strategies to drive simplicity, agility and lower TCO across your data ecosystem.

Tackling Hybrid Cloud Complexity

Watch the Spanish session of our Partner Marketing Open Office Hours. 

Whether you're a seasoned pro or just dipping your toes into partner marketing, our Open Office Hours are designed for you. We discuss how you can leverage our latest campaigns, discover advanced features, and provide personalized guidance to take your marketing efforts to new heights.

LATAM Partner Marketing Open Office Hours (Spanish)

Whether you're a seasoned pro or just dipping your toes into partner marketing, our Open Office Hours are designed for you. Here is what we discuss:
Unlock the Power of Partner Marketing Hub: Discover advanced features that will take your marketing efforts to new heights.
Navigate Partner Marketing Campaigns: Learn how to seamlessly integrate and leverage our latest campaigns to boost your brand and drive results.
Hitachi Landing Page: We provide step-by-step instructions on seamlessly incorporating Hitachi Vantara content into your website.

February 1 2024 Partner Marketing Open Office Hours

74% of on-premises applications are cloud candidates for the average organization as digital transformation efforts continue to mature. However, security, performance and migration costs are keeping apps on-premises, with 54% of organizations trusting on-prem data security more than cloud. 

Join us in this panel discussion featuring Christophe Bertrand, Principal Analyst at Enterprise Strategy Group (ESG), Arvin Reddy, Chief Technologist, CSPs at Hitachi Vantara and Mauro Guzelotto, VP Cloud Services, T-Systems as they discuss:

• How to securely leverage your cloud investments
• The state of cloud adoption and security according to ESG research
• How the Hitachi Vantara and T-Systems partnership can benefit your cloud environments

The talk will also cover how ransomware is affecting your digital transformation and how you should be designing your cloud strategy.

Watch now!

Leveraging your cloud securely in 2024

Explore our Partner Community like never before in this comprehensive Open Office Hours session! Join us as we delve into a detailed exploration of all the incredible resources at your fingertips. Whether you're a seasoned member or a newcomer, this video covers everything you need to know about the tools and support available to Partners.  Watch now to unlock the full potential of your partnership and enhance your experience with us!

Partner Marketing Resources 101

Product and Marketing Sales Leaders will discuss:
• How you can play a vital role in ensuring your customers' and prospects' data remains secure and available while minimizing environmental impact.
• The data behind why Hitachi Vantara leads the competition in performance, response time, cost savings, sustainability, reliability, and scale.
• How you can leverage the new Competitive Takeout Campaign to engage your customers and prospects, produce a steady pipeline of leads and boost sales conversions.
Discover why Hitachi Vantara storage solutions outperform leading competitors:
• The industry's first and most trusted 100% Data Availability Guarantee.
• The only Storage System independently certified for Carbon Footprint impact.
• Hitachi Modern Storage Assurance Delivers 30% total cost of ownership savings over the next 10 years.

Partner Marketing Webinar: Take Out the Competition

Organizations have been ramping up their cloud adoption and expanding their digital infrastructures, but often without much concern for the environmental impact of these operations. Unfortunately, the impact is substantial: The Climate Neutral Group estimates that data centers now account for 2% of all global greenhouse gas emissions. Many companies are invested in improving their sustainability efforts, but have overlooked data centers when it comes to the decarbonization of operations. 

Balancing the need for substantial data infrastructure with more eco-friendly policies should be top of all organizational to-do lists. Rather than a competition between corporations, these initiatives should be focused on the larger benefit of a healthier world. That’s why creating a specific data center decarbonization strategy will be key. This will range from improving the visibility and measurement of power usage, to actually reducing the carbon footprint of each operational layer. But where should organizations begin?

In today’s webinar, Ben Cole, Executive Editor for Custom Content at Techtarget, will be joined by Denise Lee, VP of the Sustainability Office at Cisco, and Ian Clatworthy, Director of Product Marketing for Data Center Infrastructure at Hitachi Vantara.

Tune in as our panel discusses:
● The changing attitude to data center sustainability and cloud carbon emissions
● The importance of understanding your energy consumption baseline
● Scope 1, 2 and 3 emissions and how to tackle each footprint
● And much more

Decarbonizing the Data Center: Making Data Modernization More Sustainable

Powerful data centers around the world are facing the growing challenge of operating at maximum efficiency while minimizing their environmental impact.
Hitachi Vantara understands that inaction is not an option. In partnership with our friends at Cisco, we have combined our portfolios and expertise to create an ecosystem for maximum, meaningful impact on your sustainability goals.

In this webinar, you will:
•     Take a deep dive into what can be done to decarbonize your data center
•     Discover how your business can significantly reduce its energy usage
•     Explore just how powerful the integration of Cisco Hitachi Adaptive Solutions and Hitachi Storage into your data center will be for your decarbonization strategy
•     Learn how doing this will also minimize disruption to business growth and expansion

How can your Data Center Reduce its Carbon Emissions?

Maximize the latest Partner GTM Campaign - Cyber Resiliency and Data Protection! The Partner Marketing Hub offers valuable resources and tools to help you create email campaigns that stand out in inboxes. Please join our Partner Marketing Open Office Hours to learn how to leverage the campaign tools to activate and track lead-generation email campaigns. You’ll also learn how to:
- Implement the required tools for success.
- Strategically schedule your emails for optimal engagement.
- Manage, track, and optimize your results.

Partner Marketing Open Office Hours: Email Campaign Best Practices

There are over 20 emails that you can use to build your pipeline in the Cyber Resiliency and Data Protection Hitachi Vantara Partner GTM Campaign. Learn from Hitachi's Global Partner Marketing Expert how to maximize your campaign email effectiveness where we discuss how to:
• Implement the required tools for success.
• Strategically schedule your partner marketing emails for optimal engagement.
• Manage, track, and optimize your results.
• Effectively utilize the Cyber Resiliency and Data Protection Emails

Activate Partner Marketing Campaign - Cyber-Resilience and Data Protection

Data protection and cyber resiliency is top of mind for CTOs, CIOs and CISOs in every sector. Hear from industry analyst ESG and Hitachi Vantara subject matter experts on: 
• The fast-growing cyber resiliency market opportunity for channel partners
• How to support the state of cyber resilience preparedness
• How to meet your customers’ stringent data protection SLAs
• How to maximize your Partner GTM Cyber Resiliency & Data Protection Campaign on the Partner Marketing Hub
Panelists 
• Christophe Bertrand, Practice Director, Senior Analyst – Enterprise Strategy Group (ESG)
• Jeff Lundberg, Principal Product Marketing Manager, Hitachi Content Platform Portfolio
• Terry Louis, Channel/Partner Sales Senior Manager. DI Sales Partners
• Bern Cassidy, Global Partner Marketing Manager
Activate your campaign on the Partner Marketing Hub
https://hitachi.ziftone.com/#/page/welcome

Proven Strategies for Making Cyber-Resilience A Reality Partner Webinar

During the Hitachi Corner, our best technical experts will help you uncover 
opportunities and guide your conversations into business outcomes. 
Tune in to learn more about Hitachi solutions, tools available to you in the 
field, and best practices in 30-minute sessions.

Top IT Trends of 2023

Hitachi Vantara’s Technology Vision and Strategy

According to recent Enterprise Strategy Group research, 79% of organizations surveyed have experienced a ransomware attack within the last 12 months. With 3 out of 4 of these businesses experiencing negative impacts as a result of the attack - and with an eye-watering 86% not able to recover all of their data - it’s clearer than ever that organizations must address the ransomware threat as a matter of urgency. Yet mitigating the risk ransomware poses to a business in 2023 sees IT security leaders having to address multiple areas of concern. From making sure security and IT budgets are spent on the right solutions (and not just chasing trends), to addressing the cybersec skills shortage and navigating an increasingly complex IT infrastructure, getting the right cyber resiliency strategy in place can be far from straightforward. 

In this discussion, Enterprise Strategy Group’s Practice Director Christophe Bertrand is joined by Sreeharsha Sarabu, Staff Product Manager, Appliances at Veritas, and Hitachi’s Chris Drieberg, Pre-sales Solutions Architect Executive and Suhanya Ramakrishnan, Senior Product Manager, to share how businesses can simplify their cyber resiliency strategy and effectively guard against threats. 

Join them to learn:
• The current state of ransomware and how it’s impacting enterprise and upper mid-market organizations
• How organizations can increase operational efficiencies and take advantage of automation to meet the demands of a changing cybersecurity landscape
• How Veritas and Hitachi can help IT security leaders to reimagine their data security with cyber resilient solutions
• And more

Overcoming Ransomware in the Enterprise: The State of the Market

Learn how to open new doors and broaden your revenue stream with our newest outcome-focused Partner GTM Play around Storage Modernization.  We’ll discuss how you can leverage this new all-in-one marketing and sales play on the Partner Marketing Hub to address the challenges your customers – and prospects - are facing right now.  Discover key tools for helping your customers deliver critical outcomes for their own businesses.

This is the first of four new, ready-made GTM plays Hitachi Vantara has created specifically for partners, each aligned to a different use case and designed to help you tailor your approach depending on the needs of your customer.  

During this webinar, we’ll walk through how to utilize the Play, including everything you need to promote right-fit solutions to your customers, including:   

• Engaging marketing content on timely storage topics, including a variety of customizable emails, social posts and media content. 
• Promotional tools and assets – such as infographics, analyst reports, case studies, etc.. 
• Campaign guides and recommended flows.  
• Sales enablement, conversation starters, and prospecting resources to maximize campaign effectiveness, including call guides, customer presentations, and battle cards. 
• Alliances tools and resources.  

Don’t miss out on this opportunity to discover how to freshen your approach with exciting new tools and assets.

Visit the Partner Marketing Hub to activate your Storage Modernization Partner GTM Play and more.

Partner Marketing Webinar: Power Up Your Storage Sales with New GTM Play

Storage Infrastructure

Storage Development

Revenue Marketing

Modernization

Marketing

Sales Development

Content Campaign

Sales Growth

Sales Pipeline

Sales Strategy

Welcome to the virtualization community on BrightTALK! Whether it affects servers, storage, networks, desktops or other parts of the data center, virtualization provides real benefits by reducing the resources needed for your
infrastructure and creating software-defined data center components. However, it can also complicate your infrastructure. Join this active community to learn best
practices for avoiding virtual machine sprawl and other common virtualization pitfalls as well as how you can make the most of your virtualization environment.

Virtualization

Cloud computing has exploded over the past few years, delivering a previously unimagined level of workplace mobility and flexibility. The cloud computing community on BrightTALK is made up of thousands of engaged professionals learning from the latest cloud computing research and resources. Join the community to expand your cloud computing knowledge and have your questions answered in live sessions with industry experts and vendor representatives.

Cloud Computing

Increasing expectations for good governance, effective risk management and complex demands for corporate compliance are presenting a growing challenge for organizations of all sizes. Join industry thought leaders as they provide you with practical advice on how to implement successful risk and compliance management strategies across your organization. Browse risk management resources in the form of interactive webinars and videos and ask questions of expert GRC professionals.

IT Governance, Risk and Compliance

The data center management community focuses on the holistic management and optimization of the data center. From technologies such as virtualization and cloud computing to data center design, colocation, energy efficiency and monitoring, the BrightTALK data center management community provides the most up-to-date and engaging content from industry experts to better your infrastructure and operations. Engage with a community of your peers and industry experts by asking questions, rating presentations and participating in polls during webinars, all while you gain insight that will help you transform your infrastructure into a next generation data center.

Data Center Management

The storage community on BrightTALK is made up of thousands of storage and IT professionals. Find relevant webinars and videos on storage architecture, cloud storage, storage virtualization and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Storage

Welcome to the big data and data management community on BrightTALK. Join thousands of data quality engineers, data scientists, database administrators and other professionals to find more information about the hottest topics affecting your data. Subscribe now to learn about efficiently storing, optimizing a complex infrastructure, developing governing policies, ensuring data quality and analyzing data to make better informed decisions. Join the conversation by watching live and on-demand webinars and take the opportunity to interact with top experts and thought leaders in the field.

Big Data and Data Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful finance insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

Finance

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Partner Marketing Webinar: Power Up Your Storage Sales with New GTM Play

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