Name: Partner Marketing Open Office Hours: Email Campaign Best Practices
Start: 2023-07-17T16:00:00Z
End: 2023-07-17T16:00:42.000Z
Location: BrightTALK

Perhaps your business is going through a transformation of its own, building up an IoT and analytics practice. We want to give you the opportunity to become a Data Infrastructure Partner today and quickly and easily become a Big Data Insights and IoT Partner tomorrow. You choose.
You are critical to our path forward and we believe we can play a tremendous role in yours. We believe that, together, we can do more. Together, we can win. Together, we can succeed.

Don’t wait. Choose your own adventure with Hitachi Vantara! 

About Hitachi Vantara

Data is your greatest asset, if you know how to use it. It reveals your path to innovation and outcomes that matter for business and society. Hitachi Vantara combines 100 years of OT and 60 years of IT experience to help data-driven leaders unlock the value in their data. Our unique Stairway to Value model uses machine learning and artificial intelligence to deliver tangible benefits driven by your data. We help you store, enrich, activate and monetize your data to improve customer experiences, create new revenue streams and lower costs. We listen. We understand. We work with you. www.hitachivantara.com 

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Introducing Virtual Storage Platform One Block High End - Partner Webinar

According to a recent study by the analyst firm Enterprise Strategy Group, 89% of organizations rank ransomware as a top five threat to the viability of their business. Another 75% have experienced a ransomware attack in the last 12 months.

During this webinar led by Scott Sinclair, Practice Director at Enterprise Strategy Group, you’ll gain insights the increasing complexity with modern data protection, management, and cyber resilience given the scale of contemporary application and data environments. You’ll also learn how you can simplify your environment to minimize risk as attacks become more sophisticated.

Don’t miss this opportunity to strengthen your security posture. Tune in now to find out how you can enhance cyber resilience and data management in the AI era.

Enhancing cyber resilience and data management in the AI era

In this session, we walk partners through the latest updates to the Hitachi Vantara Partner Marketing Hub (PMH), including new tools, campaigns, and resources designed to help you drive demand and grow your business.

We also spotlight the newly launched VSP 360, a powerful addition to the VSP One platform that helps your customers simplify data management and unlock greater value. You’ll hear from a Product Marketing expert on what VSP 360 means for your customers—and how you can leverage the updated VSP One Campaign to promote it effectively.
Whether you’re looking for co-brandable assets, event kits, or sales enablement tools, this webinar shows you how to access and activate everything you need on the PMH to market smarter and close more opportunities.

Master the Partner Marketing Hub – What’s New & How to Win with Customers

Want to know what sets successful partners apart? This short video gives you a front-row seat to how VSP 360 is transforming the way we go to market—together.  ✔ See how Hitachi is evolving to meet customer needs in new, high-value ways ✔ Get inspired by what’s possible when we connect strategy, innovation, and execution ✔ Learn what VSP 360 means for you—and how you can tap into the opportunity  Whether you're already in motion or just getting started, this is the perfect starting point to understand how VSP 360 can help drive your growth.

Discover What’s Next: VSP 360 Partner Intro

What are the essential tactics to consider for organizations deploying artificial intelligence (AI) at scale? Well, it’s not just about building machine learning models or deploying ad-hoc tools, notes Michael Leone—Practice Director of Data Management, Analytics & AI at Enterprise Strategy Group. 

Successful AI scaling requires strategic workload placement. And as businesses ramp up their AI investments, the pressure is on to align infrastructure choices with a data strategy.

Watch this video as Leone connects with Hitachi Vantara experts to unpack the biggest AI workload performance challenges and how Hitachi helps businesses ensure data and AI workloads are placed for maximum efficiency and impact.

Why scaling AI successfully hinges on strategic workload placement

Tech, talent or trust: What’s holding back organizations from AI adoption the most? 

Along with exploring that question, in this short video, Practice Director for Data Management, Analytics & AI at Informa TechTarget’s Enterprise Strategy Group, Michael Leone, discusses AI adoption with Hitachi Vantara leaders, including:

• Global Business Lead for AI & High Performance Data Platforms, Sasan Moaveni
• VP of Sales & Managing Director for Germany, Petra-Maria Grohs
• Director of Services Marketing, Steve Garbrecht

The video also explores exciting AI use cases, the data issues hindering AI and tips for measuring the success of your AI initiatives. 
Tune in now to access the expert insights.

Tech, talent or trust: What’s holding back AI adoption the most?

By failing to adopt AI and modern data strategies, companies risk falling behind. According to Informa TechTarget’s Enterprise Strategy Group (ESG), 86% of enterprise-class organizations are planning to invest at least $1 million in data and AI initiatives. 
To help your business keep up, in this video ESG’s Practice Director for Data Management, Analytics & AI, Michael Leone, explores how to build a trusted data foundation, the biggest data challenges faced by companies, and much more. 

Watch it now to unlock expert insights from Leone and leaders at Hitachi Vantara:

• Senior Vice President, Jeb Horton 
• Solutions Architect, Shaik Akram
• Regional Vice President for Central EMEA, Nicolaas Hertzsch

AI initiatives and obstacles: How to stay competitive

Artificial intelligence is transforming IT operations by enhancing efficiency, reducing downtime, and enabling proactive problem-solving. Come learn about best practices and real-world applications to help you leverage AI in your Hybrid Cloud IT environment. Additionally, we'll cover emerging trends such as GenAI and Autonomous Process Automation with Agentic AI.

Webinar Highlights
• GenAI Troubleshooting Co-Pilot: Discover how GenAI offers enhanced recommendations to effectively resolve issues or events.
• Auto-Coding Capabilities: Learn how to create new alert correlations or auto-response policies with AI assistance.
• AI-Driven Automated Root Cause Analysis: Experience how AI quickly pinpoints the exact cause of any issue.
• Robust Process Automation: See features in action, such as notifying team members of incidents, creating events in the ITSM system, and executing on-demand automation for swift and accurate problem resolution.

Revolutionizing IT Operations with AIOps.

Partner Marketing Hub Spanish Training

Hitachi Vantara has expanded its Virtual Storage Platform One with new solutions including all-QLC flash storage arrays and object storage appliances. These innovations enhance scalability, energy efficiency, and data management for AI and analytics workloads, addressing challenges in hybrid and multi-cloud environments. Hear from subject matter experts (SMEs) how VSP One can help you stand out in the market, build long-term customer relationships and create lasting revenue streams. 
 
In this entertaining and informative Fireside Chat, we explore how you can expand your offerings with scalable, secure and sustainable solutions – like the new all-QLC Flash storage array with public cloud replication and VSP One Object – that integrate seamlessly into your customers’ infrastructure and support their evolving needs. Discover:
 
1) What support, training and sales resources are available to help you leverage VSP One effectively. 
2) How to close deals faster.
3) The best way to create ongoing value for your clients and repeatable revenue for you. 
 
Don’t miss this opportunity to see how Hitachi Vantara is here to fuel your success with solutions that work as hard as you do. Watch now and take the next step in growing your business with VSP One!

VSP One Partner Fireside Chat:  Evolving the Ecosystem

A 2023 McKinsey survey highlights a key opportunity: 66% of organizations are still in the early stages of AI adoption, seeking trusted advisors to guide them through challenges like data quality, ROI, and regulatory uncertainties. As a Hitachi Vantara partner, you’re uniquely positioned to lead this charge with cutting-edge solutions like Hitachi iQ with NVIDIA HGX™, an end-to-end AI infrastructure designed to simplify and accelerate AI adoption for customers across industries.

This on-demand Partner Panel explores how you can leverage Hitachi iQ with NVIDIA HGX, a seamless and scalable solution stack modeled after NVIDIA BasePOD™, to deliver cost-optimized AI solutions tailored to diverse use cases, including large language models, model training, analytics, digital twins, and more. Whether addressing smaller AI projects or large enterprise opportunities, Hitachi Vantara provides the tools to help you innovate and drive measurable business outcomes.

Join industry experts Christine Brennan, Sasan Moaveni, and Rob Williams as they share actionable insights, resources, and strategies to help you confidently lead your customers into the AI revolution. Discover how to grow your business, enhance customer value, and make a lasting impact in the rapidly evolving AI landscape.

Hitachi iQ Partner Fireside Chat: Navigating the AI Revolution

The recent rise in cyberattacks mean that, now more than ever, your organization is at risk of losing critical business data. And as data continues to compound and sprawl, maintaining control over your environment becomes a growing challenge.
Together, Hitachi Vantara and Veeam provide a comprehensive data protection solution for your critical production workloads and data, while offering secure, flexible and cost-effective storage for your backups. This all-in-one data protection solution offers you peace of mind with cyber resilient features like immutability and orchestrated storage snapshots for faster and simpler data recovery.
With Hitachi Vantara and Veeam, you can keep your business-critical data running and resilient in the face of cyberthreats.

Cyber Resilience at Scale With Hitachi Vantara and Veeam

Discover the power of the Hitachi Everflex with Cisco Powered Hybrid Cloud solution in our latest 13-minute presentation! Learn how two industry giants, Hitachi and Cisco, have joined forces to create HC2—a revolutionary as-a-service offering. In this video, subject matter expert Justin Schnauder explains how HC2 helps partners and customers optimize their hybrid cloud environments, reduce costs, and simplify operations through automation, orchestration, and flexible consumption models. Whether you're looking to modernize infrastructure or transition to a pay-as-you-go model, HC2 offers the innovation and efficiency you need. Don’t miss out—watch now to unlock the future of hybrid cloud!

EverFlex with Cisco Powered Hybrid Cloud Overview for Partners

Learn how EverFlex Control streamlines hybrid cloud infrastructure management. It provides 360-degree observability, automation, and orchestration to optimize IT operations by integrating with existing tools and reducing manual tasks. Viewers will learn about its capabilities to break down data silos, automate routine tasks, and enhance performance and cost management across both cloud and on-premise environments.

See how EverFlex Control can simplify IT operations, improve visibility, and drive efficiencies in managing hybrid cloud infrastructures.

EverFlex Control Overview with Demo

Together, Veeam and Hitachi Vantara provide a comprehensive data protection solution for your customers critical production workloads and data, while offering secure, flexible, and cost-effective storage backups. This all-in-one data protection solution offers peace of mind with features like immutability and orchestrated storage snapshots for faster and simpler data recovery.

Learn about our key features and integrations including:

Direct-to-Object Storage
Veeam Hardened Repository
Storage Snapshot Integration
Object Storage Backup
Plus, hear first-hand from Managecast Technologies on how they built a solution with Hitachi Vantara and Veeam to provide an end-to-end data protection solution for their customers.

Elevate your Data Resilience with Veeam & Hitachi Vantara

See how Hitachi EverFlex offers partners a flexible, consumption-based IT solution that can enhance their service offerings. It highlights the benefits of partnering with Hitachi, including the ability to provide tailored, scalable, and cost-effective digital transformation solutions to their customers, making it an essential watch for partners looking to expand their business opportunities.

What is Everflex

Learn about the Hitachi Vantara Center of Excellence, which showcases various teams and services, and demonstrated the white-label portal for customized demo environments. Watch interactive "Unbreakable" session on the resiliency of Hitachi's enterprise storage arrays, conducting demonstrations on the impact of failed components and discussing the system's redundancy and active-active components. The team also discussed the potential impact of removing a power supply unit and the system's ability to maintain data availability even in complete controller failure.

Hitachi Vantara | VSP One  | Center of Excellence Partner Demo

Data resiliency and compliance are top priories for today’s CIOs. To help partners address these concerns with Hitachi solutions, we’ve launched a new Data Resiliency and Compliance Campaign on the Partner Marketing Hub. Watch to discover how to maximize the tools available in the Partner Marketing Hub to drive impactful campaigns. Learn how to easily access ready-made campaigns, customize co-branded assets, and run seamless email and social media strategies. Our experts walk you through optimizing LinkedIn posts, setting up campaigns, and leveraging automation to boost your partner marketing efforts. Get the insights you need to streamline workflows, engage your target audience, and take your marketing to the next level. Watch now to unlock these powerful strategies!

Data Resiliency and Compliance Campaign | Partner Marketing Open Office Hours

Maximize the latest Partner GTM Campaign - Cyber Resiliency and Data Protection! The Partner Marketing Hub offers valuable resources and tools to help you create email campaigns that stand out in inboxes. Please join our Partner Marketing Open Office Hours to learn how to leverage the campaign tools to activate and track lead-generation email campaigns. You’ll also learn how to:
- Implement the required tools for success.
- Strategically schedule your emails for optimal engagement.
- Manage, track, and optimize your results.

Partner Marketing Open Office Hours: Email Campaign Best Practices

Email Campaigns

Email Marketing

Partner Marketing

Welcome to the virtualization community on BrightTALK! Whether it affects servers, storage, networks, desktops or other parts of the data center, virtualization provides real benefits by reducing the resources needed for your
infrastructure and creating software-defined data center components. However, it can also complicate your infrastructure. Join this active community to learn best
practices for avoiding virtual machine sprawl and other common virtualization pitfalls as well as how you can make the most of your virtualization environment.

Virtualization

Cloud computing has exploded over the past few years, delivering a previously unimagined level of workplace mobility and flexibility. The cloud computing community on BrightTALK is made up of thousands of engaged professionals learning from the latest cloud computing research and resources. Join the community to expand your cloud computing knowledge and have your questions answered in live sessions with industry experts and vendor representatives.

Cloud Computing

Increasing expectations for good governance, effective risk management and complex demands for corporate compliance are presenting a growing challenge for organizations of all sizes. Join industry thought leaders as they provide you with practical advice on how to implement successful risk and compliance management strategies across your organization. Browse risk management resources in the form of interactive webinars and videos and ask questions of expert GRC professionals.

IT Governance, Risk and Compliance

The data center management community focuses on the holistic management and optimization of the data center. From technologies such as virtualization and cloud computing to data center design, colocation, energy efficiency and monitoring, the BrightTALK data center management community provides the most up-to-date and engaging content from industry experts to better your infrastructure and operations. Engage with a community of your peers and industry experts by asking questions, rating presentations and participating in polls during webinars, all while you gain insight that will help you transform your infrastructure into a next generation data center.

Data Center Management

The storage community on BrightTALK is made up of thousands of storage and IT professionals. Find relevant webinars and videos on storage architecture, cloud storage, storage virtualization and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Storage

Welcome to the big data and data management community on BrightTALK. Join thousands of data quality engineers, data scientists, database administrators and other professionals to find more information about the hottest topics affecting your data. Subscribe now to learn about efficiently storing, optimizing a complex infrastructure, developing governing policies, ensuring data quality and analyzing data to make better informed decisions. Join the conversation by watching live and on-demand webinars and take the opportunity to interact with top experts and thought leaders in the field.

Big Data and Data Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful finance insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

Finance

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Partner Marketing Open Office Hours: Email Campaign Best Practices

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About this talk

Hitachi Vantara for Partners