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‘Crawl, Walk, Run’ to Personalisation Success

Personalisation requires technology, people, data, and strategy. Learn the steps you can take and technology you can leverage to deliver data-driven experiences to your customer, no matter where you are in your digital journey.
Recorded Feb 12 2019 44 mins
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Presented by
Eric Fullerton, Product Marketing Manager @ Acquia and Gemma Singleton, EMEA Digital Experience Consultant
Presentation preview: ‘Crawl, Walk, Run’ to Personalisation Success

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  • Meet Cohesion: The enterprise-grade, low-code Drupal website builder Recorded: Dec 4 2019 38 mins
    Jakub Suchy, Senior Director of Solutions Architecture, Acquia & Jonathon Cartwright, Product Manager, Acquia
    Whether you’re a developer, site builder, designer, or marketer, there is one thing we can all agree on: building websites needs to be faster and easier. Acquia’s acquisition of Cohesion, the first enterprise-grade, low-code Drupal website builder, is a direct response to this need.

    Watch Acquia’s Cohesion webinar to learn how Cohesion helps you quickly create and modify Drupal sites, layouts, and templates using an intuitive drag-and-drop interface.

    No matter your role, you’ll walk away with a comprehensive understanding of how to get the most out of your Drupal investment with Cohesion:

    - Create and design Drupal websites with drag and drop templates and without the headache of coding PHP, CSS, and HTML.
    - Replicate and customize sites in a low-code mode to reduce the total cost of ownership, whether you’re developing one or thousands of sites.
    - Leverage Cohesion to migrate from Drupal 7 to Drupal 8 faster and more effectively.
    - Watch this webinar and see why site builders, designers and marketers alike are getting excited about Cohesion!
  • Total Economic Impact of Acquia: Research from Forrester Consulting Recorded: Nov 11 2019 40 mins
    Alan Botwright, Senior Solutions Architect, Acquia & Jon Erickson, VP, Director, TEI at Forrester Research
    If you’re like many businesses, you want to get websites and digital experiences up and running faster. You also want to unlock greater productivity in your team. And, of course, you want to show you’ve made wise investments. But proving ROI can be tough. Let us help.

    Watch this webinar to hear a guest speaker from Forrester as they discuss findings from the Total Economic Impact™ (TEI) of Acquia Cloud Site Factory and Acquia Lift¹. This in-depth analysis explores how companies are using Acquia’s technology to deliver impactful business results. Acquia will discuss how the intersection of people, process and technology involves shining a light on legacy mindsets and rollout approaches associated with getting the best engagement from your digital channels.

    In this webinar, we cover:

    How companies are using Acquia’s technology to deliver impactful business results
    How businesses can see their ROI increase to 316%
    What is DXP and how do you manage digital chaos?
    How to solve the innovation gap from ‘Websites’ to DXP
    Agility leading to competitive advantage
    A detailed analysis of the TEI study conducted by Forrester Consulting on behalf of Acquia

    Visit www.acquia.com/acquiaROI to learn more about the study & how Acquia can help you drive more ROI.

    _______________________________________
    ٰ¹The Total Economic Impact™ Of Acquia Cloud Site Factory And Acquia Lift, a June 2019 commissioned study conducted by Forrester Consulting on behalf of Acquia.
  • How to Fail at Personalization Recorded: Nov 4 2019 58 mins
    MJ Johnson, Acquia & Ray Saltini, Dave Sawyer, Kasia Sinczak, FFW
    The ability to connect your business to your audiences lives and dies by the success in personalizing their experience. Gartner surveyed 2,500 consumers to conclude that more than half will unsubscribe from a company’s communications and 38% will stop doing business with a company entirely if they find personalization efforts to be “creepy” - a sure-fire way to fail at personalization.

    Stop the madness, and carve a path to success by ensuring your personalization efforts deliver meaningful content, delivered at the right time and place. In this webinar, FFW and Acquia will describe some not-so-obvious personalization pitfalls, and key ways to avoid them. Don’t let your business be the next failed personalization effort. Join us, and learn from the experts.

    In this webinar we will cover how to:
    - Assess your web traffic to create pinpoint personas
    - Create exceptional customer experiences with serialized content
    - Personalize your content across channels by persona
    - Design personalization programs for digital inclusion
  • Think Bigger: Your Digital Experience is More Than Your Website Recorded: Oct 21 2019 58 mins
    Tom Wentworth, SVP of Product Marketing, Acquia & Justin Emond, CEO, Third & Grove
    10 years ago, your brand’s website was your digital experience. The digital ecosystem has exploded with new technology and it’s not slowing down. As businesses who want to create meaningful relationships with customers and build experiences that provide value, we have to rethink how we interact across the entire ecosystem. With an Open Digital Experience Platform, you’ll be future ready to provide the ultimate experience for your customers, at scale.

    In this webinar, we cover:

    - An introduction to the experience economy
    - The digital experience changes you need to prepare for
    - What you need in a DXP to exceed customer expectations
    - Why open DXP is the only DXP you should consider
    - How to leverage Acquia as the “foundational” platform for open DXP
  • S1, E2: New Requirements for Building a Modern B2B Customer Experience Recorded: Oct 17 2019 53 mins
    Eric Fullerton, Sr. Product Marketing Manager, Acquia, Jessie Johnson, Research Director, Demand Marketing Strategies, Sirius
    People are picky. They are hard to please. They can be indifferent to your brand. It's your job to make sure they aren't.

    To compete, all marketers know they need to deliver the right content, at the right time, on the right channel. But unifying data across sources and delivering personalized experiences across multiple channels is far easier said than done. Meanwhile, the marketers that do manage to collect actionable data for personalization run the risk of scaring away prospects when “personalized” misses the mark, or worse, turns into “creepy.”

    Watch our webinar to hear how Acquia, Mautic & Sirius Decisions define personalization and detail what it takes to successfully execute campaigns that actually deliver business results.
  • Accelerate Your ABM Efforts with Drupal Recorded: Oct 14 2019 58 mins
    Eric Williamson, VP Digital Mktg, Acquia; Judd Mercer, Creative Director & Jeff Calderone, CEO of Elevated Third
    For B2B marketers, traditional demand gen tactics are becoming less and less effective. Content strategies with undifferentiated content targeted to thousands of leads simply doesn’t work anymore. How can marketers break through the noise?

    Account Based Marketing (ABM) has been a strategy favored by large enterprises for years. Through identifying and targeting key accounts, tailoring content, and executing strategies for the specific audiences’, companies that practice ABM see stronger marketing results.

    A successful ABM campaign requires a targeted strategy, alignment between sales and marketing, and an integrated martech stack that can deliver personalized content to audiences.

    In this webinar we cover:

    - How to get started with ABM the right way — and the tools you need to get the job done
    - How integrating ABM platforms with Drupal can result in greater effectiveness with lead generation, increased retention and new market growth
    - How personalized experiences with Acquia Lift and other technologies can help strengthen your ABM campaigns

    Tackling both the strategic sales and marketing technology aspects of ABM, you'll walk away from this webinar with insights to improve your demand gen campaigns right away.
  • S1, E1: Personalizing Your Modern B2B Customer Experience Recorded: Oct 10 2019 57 mins
    Dave Bor, Director of Marketing, Mautic, Theresa Anderson, Sr. Digital Strategy Consultant, Acquia
    Part 1 of our 3-part webinar series provided an outline for what a modern B2B customer experience should entail, starting with a clear definition of personalization. Now, it’s time to figure out how to get started bringing your vision to life. This includes deciding what personalization elements to prioritize, the challenges you are bound to face, and, most importantly, the technology factors you need to consider in order to achieve campaign success.
  • Facing The Facts: The State of Personalization Today Recorded: Aug 28 2019 49 mins
    Eric Fullerton, Sr. Product Marketing Manager, Acquia, Ted Ottey, Product Manager, Acquia
    We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.

    The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement for customer experience focused organizations. In fact, 89% of digital businesses are investing in personalization, meaning if you aren’t doing so today, you’re already behind the competition.

    That said, building a personalization practice is still a challenge for a lot of organizations today. Some are lacking strategy from the outset, knowing they want to “do personalization” but not exactly sure what that means or how to start. Others have a clear sense of what they want to do, but are constricted by the bottleneck that exists between marketing and development teams.
  • Digital Transformation in Wealth Management Recorded: Jul 25 2019 29 mins
    David Warren, Head of Presales, Acquia. Andy Farmer, Solution Consulting Partner, ORM
    Wealth management is undergoing a significant shift. Increasing demand for new products and services, challenging market conditions and increased regulations are just some of the issues wealth managers are currently tackling.

    Digitising wealth management
    To add to the dynamic, today’s wealth management clients expect the information and services they want, when they want them, and on the channels of their choosing.

    Join industry experts from Acquia and ORM for an insightful webinar discussion.
  • Why, When and How do I Start a Digital Transformation? Recorded: Jul 16 2019 42 mins
    Brittany Bowe - Deloitte
    Every organisation undergoing a marketing transformation has a starting point, with the difference only being the product of internal capability and maturity.

    In this webinar with Deloitte Digital, Brittany will walk us through how Deloitte takes their clients from their starting point to being ready for whatever the next innovation is. This is the only real mechanism enterprises can implement for the future.
  • Need For Speed: How to Deliver Faster, Safer Websites Recorded: Jul 16 2019 22 mins
    John Mandile - Security Product Manager, Acquia
    Can you afford to serve your users 404s or slow page load times? As consumers’ expectations continue to rise, poor site performance can have unintended consequences and directly impact business outcomes, user experience, and customer retention.

    Join John Mandile, Acquia's security product manager, to learn how to deliver faster, more reliable digital experiences and sites that are protected from threats and disruption.
  • Planning for the Personalization Journey: From Empathy to Engagement Recorded: Jun 11 2019 55 mins
    Eric Fullerton - Product Marketing Manager
    Today's organizations are investing in personalization to deliver improved experiences to their users. But building a personalization practice from scratch isn't easy, especially for organizations doing so for the first time.

    In this webinar, Dave Sawyer, lead optimization strategist at FFW, and Kasia Sinczak, lead content strategist and user researcher at FFW, and Eric Fullerton, product marketing manager at Acquia, will outline the steps necessary to deploy a successful personalization strategy.

    Content creation, storage, and access are easier and cheaper than ever before. Organizations are beginning to compete on delivering multi-message and multi-channel strategies to the right prospects at the right time.

    Behind the scenes, this involves a coordinated effort between a complex set of variables including marketing technology tools, content, the right mix of talent, and a willingness to experiment. None of these variables are as important or complicated as the human being ultimately responsible for the purchase decision.

    The most impressive technology stack, biggest data warehouse, and well-planned content calendar are useless if they lack the empathic understanding to give users what they need to take action.

    Whether thinking about personalization for the first time or looking to improve your approach, join our panel to learn about ways you can start converting prospects to customers with personalization.
  • A Practical Guide to Optimizing the Customer Journey Recorded: May 29 2019 54 mins
    Eric Hanser - Digital Strategist, Stephen Skidmore - Director of Product Marketing
    Having the best tools can make all the difference when mapping customer journeys, but how do you prepare yourself to get the most out of your investment in these tools?

    In this session, we will take you through the pitfalls that nobody talks about, help you understand the customer moments that matter, and share the importance of creating a culture of optimization.
  • 5 Steps to Delivering Many Sites, Lowering Costs, and Improving Governance Recorded: Apr 25 2019 28 mins
    Jenni Lee, Product Marketing Manager, Acquia
    In this webinar, we will cover the following topics:

    - How to transform your IT digital team from a “bottleneck” to a trusted service provider
    - How to implement a site-governance strategy across your organization
    - Best practices for expediting website development and delivery
  • The Digital Media Challenge: Turn Content Consumers into Subscribers Recorded: Apr 17 2019 56 mins
    Eric Fullerton, Product Marketing Manager, Acquia & Myles Davidson, Managing Director, Inviqa
    Today’s entertainment and media consumers expect an increasingly intuitive, fully personalised digital experience. In order to keep up, savvy media and publishing companies aren’t asking whether or not they need to transform. They’re figuring out how to gain better control of their brand’s digital assets, and how to use analytics and insight to drive the most effective prospective and converted customer journeys.

    Join Acquia and our expert partner Inviqa as we uncover topics such as:

    - The challenges and opportunities for media organisations looking to grow their reader revenue
    - Strategies and success stories for converting digital audiences into engaged subscribers
    - How you can deliver the right content, on the right channel, and at the right time
    - Discussing the steps for creating a personalised customer experience
  • Is the Disconnect Real? Marketers, Consumers and Customer Experiences Recorded: Apr 3 2019 44 mins
    Michael Barnett, Special Projects Editor @ Marketing Week, Sylvia Jensen, VP of Marketing @ Acquia & Regina Corso Consultant
    Find out what consumers in the UK think about customer experiences, and how closely marketers’ perceptions align with them.

    This webinar, hosted by Acquia, Marketing Week and Regina Corso Consulting discusses the results of a global survey among consumers and marketers, looking into how much those in the UK agree or disagree on customer experiences – and how that compares to worldwide trends.

    We focus on the expectations that consumers have with regard to these experiences, if marketers feel the same way and if reality supports these expectations.
  • The Value of Personalization for B2B Companies Recorded: Mar 5 2019 51 mins
    Eric Fullerton, Product Marketing Manager, Acquia & Jonathan Tam, Research Director, SiriusDecisions
    Personalization is top of mind for many organizations – 67 percent of marketers are pursuing personalization today. And although personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactly to start.

    In the first portion of this webinar, SiriusDecisions will share its industry and market insight to highlight the value personalization can deliver to your business based on their years of expertise in the B2B space.

    Next, you’ll hear about Acquia’s multi-step approach to enabling data-driven personalization at your organization, with a specific focus on customers who have just started down the path to personalization.
  • Achieve Global Marketing Excellence with a Digital Factory Recorded: Feb 25 2019 52 mins
    Lynne Capozzi, CMO @ Acquia, Geneviève Gourichon, Digital Project Manager @ Solvay, Sebastien Debon, Director @ Mirum
    In this digital-first world, organisations must be customer-first.

    No matter the brand or enterprise, the new rules require you to engage individuals and deliver personalised experiences at every point in the customer journey.

    The complexity is only growing as CMOs, customer experience (CX) pros and tech leaders grapple with digital sprawl – wrestling with greater marketing demands, higher customer expectations, and rising complexity across martech, data and touchpoints.

    Join this webinar to learn more about achieving global marketing excellence with a digital factory.
  • ‘Crawl, Walk, Run’ to Personalisation Success Recorded: Feb 12 2019 44 mins
    Eric Fullerton, Product Marketing Manager @ Acquia and Gemma Singleton, EMEA Digital Experience Consultant
    Personalisation requires technology, people, data, and strategy. Learn the steps you can take and technology you can leverage to deliver data-driven experiences to your customer, no matter where you are in your digital journey.
  • Planning for the Personalization Journey: From Empathy to Engagement Recorded: Feb 7 2019 56 mins
    Eric Fullerton - Product Marketing Manager
    Today's organizations are investing in personalization to deliver improved experiences to their users. But building a personalization practice from scratch isn't easy, especially for organizations doing so for the first time.

    In this webinar, Dave Sawyer, lead optimization strategist at FFW, and Kasia Sinczak, lead content strategist and user researcher at FFW, and Eric Fullerton, product marketing manager at Acquia, will outline the steps necessary to deploy a successful personalization strategy.

    Content creation, storage, and access are easier and cheaper than ever before. Organizations are beginning to compete on delivering multi-message and multi-channel strategies to the right prospects at the right time.

    Behind the scenes, this involves a coordinated effort between a complex set of variables including marketing technology tools, content, the right mix of talent, and a willingness to experiment. None of these variables are as important or complicated as the human being ultimately responsible for the purchase decision.

    The most impressive technology stack, biggest data warehouse, and well-planned content calendar are useless if they lack the empathic understanding to give users what they need to take action.

    Whether thinking about personalization for the first time or looking to improve your approach, join our panel to learn about ways you can start converting prospects to customers with personalization.
Experience Digital Freedom
Acquia is the open source digital experience company.
We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms.

Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.

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  • Title: ‘Crawl, Walk, Run’ to Personalisation Success
  • Live at: Feb 12 2019 11:00 am
  • Presented by: Eric Fullerton, Product Marketing Manager @ Acquia and Gemma Singleton, EMEA Digital Experience Consultant
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