‘Crawl, Walk, Run’ to Personalisation Success

Unternehmen investieren weiterhin stark in ihre Customer Experience-Strategie. Allerdings sind nur 10 % der Kunden der Meinung, dass Marken ihre Erwartungen an eine gute “Customer Experience“ erfüllen. Das heißt 90 % der Kunden können jederzeit abwandern ... Folglich müssen Brands umdenken.

Eine Umfrage mit weltweit 6.000 Verbrauchern und 600 Unternehmen identifiziert Erkenntnisse über die Erwartungen der Verbraucher an eine überzeugende Customer Experience und Strategien, die Vermarkter implementieren, um diese zu erfüllen.

Aber was genau macht eine gute Customer Experience-Strategie aus? Welche Erwartungen haben eigentlich meine Kunden diesbezüglich an mein Unternehmen? Im Webinar zum Thema erhalten Sie Antworten auf diese und weitere wichtige Fragen. Außerdem erfahren Sie, welche drei wichtigen Erkenntnisse aus der Umfrage Sie unbedingt anwenden sollten, um Ihre Customer Experience Strategie nachhaltig zu verbessern.

Inhalt des Webinars:
- Neue Erkenntnisse aus der Customer Experience-Umfrage
- Kritische Aspekte der Customer Experience, die Unternehmen berücksichtigen müssen, um die Erwartungen der Kunden zu erfüllen (und zu übertreffen)
- 3 wichtige Erkenntnisse zur Verbesserung der Customer Experience-Strategie Ihrer Marke im Jahr 2020

Building digital experiences that grow your brand and deliver business results is truly a team effort. Anyone who’s been involved in the process of deploying Drupal understands it takes IT leadership, developers, site builders, designers, content authors, and marketing leaders, all working towards a common goal. Most companies struggle to execute in a way that meets the demands of the business let alone leaves resources for innovation.

Acquia Cohesion is a new paradigm for building, updating and enhancing your portfolio of Drupal websites. We hope you’ll join us to learn how Acquia Cohesion is empowering IT leaders, developers, site builders and designers when creating and updating Drupal sites.

No matter your role, you’ll walk away with a comprehensive understanding of how to get the most out of your Drupal investment when you decide to utilize Cohesion. You will learn:
- How adopting a “low code” approach to building Drupal sites expedites development timelines for the initial build and going enhancements
- How Cohesion helps developers and IT leaders focus on high-value tasks versus day-to-day support of business users
- The benefits of Cohesion for site builders who are now empowered with an intuitive, drag and drop experience
- How designers can now enforce brand standards while creating unique pages with Cohesion
- Why developers, site builders, designers working together delivers better results!

With so many people looking for local authority services to be delivered online, it’s never been more important that councils have the right infrastructure in place to deliver.

Harlow Council wants to be a trusted authority and source of information to the community — some 80,000 people. Its digital services must cover everything from information on recycling through to applying for planning permission. So their digital offering needs to be flexible, easy to use and incredibly robust.

In this on-demand webinar, you’ll discover how Harlow transformed its digital capabilities to better serve today’s digitally-savvy citizens.

What you’ll learn:
- Why Harlow’s previous website was failing to meet the changing needs of the local community
- The process they went through to find the right partners to help them deliver
- Why accessibility needed to be core to the new digital offering (and how the new solution met Web Content Accessibility Guidelines out of the box)
- How using open source technology made the entire process more effective and better value for money
- How improving their digital channels made it easier to prioritise help for constituents that needed it most

Register now to watch the recording.