‘Crawl, Walk, Run’ to Personalisation Success
Personalisation requires technology, people, data, and strategy. Learn the steps you can take and technology you can leverage to deliver data-driven experiences to your customer, no matter where you are in your digital journey.
Recorded
Feb 12 2019
44 mins
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Presented by
Eric Fullerton, Product Marketing Manager @ Acquia and Gemma Singleton, EMEA Digital Experience Consultant
Eric Fullerton, Product Marketing Manager @ Acquia and Gemma Singleton, EMEA Digital Experience Consultant
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The Value of Personalization for B2B Companies Mar 5 2019 10:00 am UTC 51 mins
Eric Fullerton, Product Marketing Manager, Acquia & Jonathan Tam, Research Director, SiriusDecisionsPersonalization is top of mind for many organizations – 67 percent of marketers are pursuing personalization today. And although personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactly to start.
In the first portion of this webinar, SiriusDecisions will share its industry and market insight to highlight the value personalization can deliver to your business based on their years of expertise in the B2B space.
Next, you’ll hear about Acquia’s multi-step approach to enabling data-driven personalization at your organization, with a specific focus on customers who have just started down the path to personalization. -
Achieve Global Marketing Excellence with a Digital Factory Feb 25 2019 10:00 am UTC 52 mins
Lynne Capozzi, CMO @ Acquia, Geneviève Gourichon, Digital Project Manager @ Solvay, Sebastien Debon, Director @ MirumIn this digital-first world, organisations must be customer-first.
No matter the brand or enterprise, the new rules require you to engage individuals and deliver personalised experiences at every point in the customer journey.
The complexity is only growing as CMOs, customer experience (CX) pros and tech leaders grapple with digital sprawl – wrestling with greater marketing demands, higher customer expectations, and rising complexity across martech, data and touchpoints.
Join this webinar to learn more about achieving global marketing excellence with a digital factory. -
‘Crawl, Walk, Run’ to Personalisation Success Recorded: Feb 12 2019 44 mins
Eric Fullerton, Product Marketing Manager @ Acquia and Gemma Singleton, EMEA Digital Experience ConsultantPersonalisation requires technology, people, data, and strategy. Learn the steps you can take and technology you can leverage to deliver data-driven experiences to your customer, no matter where you are in your digital journey. -
Using Digital to Create Successful Customer Experiences Recorded: Jan 22 2019 35 mins
Simon Chapman, Senior Solutions Architect @ AcquiaTurning Technology into Digital Transformation
Explore what digital transformation and an innovative digital experience platform can do for your business.
You’ll learn how organisations, such as Nestle, the BBC, and The Grammys are creating and delivering successful customer experiences, and how you can follow suit to get to market faster.
In this webinar, you will learn:
- How to combine digital activity and strong leadership to drive transformation.
- The key touch points in customer journey mapping and planning to gain real business impact.
- How to build, manage and optimise digital experiences to create customer moments that matter.
Experience Digital Freedom
Acquia is the open source digital experience company.
We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms.
Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.
We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms.
Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.
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- Title: ‘Crawl, Walk, Run’ to Personalisation Success
- Live at: Feb 12 2019 11:00 am
- Presented by: Eric Fullerton, Product Marketing Manager @ Acquia and Gemma Singleton, EMEA Digital Experience Consultant
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