‘Crawl, Walk, Run’ to Personalisation Success

If you’re like many businesses, you want to get websites and digital experiences up and running faster. You also want to unlock greater productivity in your team. And, of course, you want to show you’ve made wise investments. But proving ROI can be tough. Let us help.

Watch this webinar to hear a guest speaker from Forrester as they discuss findings from the Total Economic Impact™ (TEI) of Acquia Cloud Site Factory and Acquia Lift¹. This in-depth analysis explores how companies are using Acquia’s technology to deliver impactful business results. Acquia will discuss how the intersection of people, process and technology involves shining a light on legacy mindsets and rollout approaches associated with getting the best engagement from your digital channels.

In this webinar, we cover:

How companies are using Acquia’s technology to deliver impactful business results
How businesses can see their ROI increase to 316%
What is DXP and how do you manage digital chaos?
How to solve the innovation gap from ‘Websites’ to DXP
Agility leading to competitive advantage
A detailed analysis of the TEI study conducted by Forrester Consulting on behalf of Acquia

Visit www.acquia.com/acquiaROI to learn more about the study & how Acquia can help you drive more ROI.

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ٰ¹The Total Economic Impact™ Of Acquia Cloud Site Factory And Acquia Lift, a June 2019 commissioned study conducted by Forrester Consulting on behalf of Acquia.

The ability to connect your business to your audiences lives and dies by the success in personalizing their experience. Gartner surveyed 2,500 consumers to conclude that more than half will unsubscribe from a company’s communications and 38% will stop doing business with a company entirely if they find personalization efforts to be “creepy” - a sure-fire way to fail at personalization.

Stop the madness, and carve a path to success by ensuring your personalization efforts deliver meaningful content, delivered at the right time and place. In this webinar, FFW and Acquia will describe some not-so-obvious personalization pitfalls, and key ways to avoid them. Don’t let your business be the next failed personalization effort. Join us, and learn from the experts.

In this webinar we will cover how to:
- Assess your web traffic to create pinpoint personas
- Create exceptional customer experiences with serialized content
- Personalize your content across channels by persona
- Design personalization programs for digital inclusion

10 years ago, your brand’s website was your digital experience. The digital ecosystem has exploded with new technology and it’s not slowing down. As businesses who want to create meaningful relationships with customers and build experiences that provide value, we have to rethink how we interact across the entire ecosystem. With an Open Digital Experience Platform, you’ll be future ready to provide the ultimate experience for your customers, at scale.

In this webinar, we cover:

- An introduction to the experience economy
- The digital experience changes you need to prepare for
- What you need in a DXP to exceed customer expectations
- Why open DXP is the only DXP you should consider
- How to leverage Acquia as the “foundational” platform for open DXP

People are picky. They are hard to please. They can be indifferent to your brand. It's your job to make sure they aren't.

To compete, all marketers know they need to deliver the right content, at the right time, on the right channel. But unifying data across sources and delivering personalized experiences across multiple channels is far easier said than done. Meanwhile, the marketers that do manage to collect actionable data for personalization run the risk of scaring away prospects when “personalized” misses the mark, or worse, turns into “creepy.”

Watch our webinar to hear how Acquia, Mautic & Sirius Decisions define personalization and detail what it takes to successfully execute campaigns that actually deliver business results.

For B2B marketers, traditional demand gen tactics are becoming less and less effective. Content strategies with undifferentiated content targeted to thousands of leads simply doesn’t work anymore. How can marketers break through the noise?

Account Based Marketing (ABM) has been a strategy favored by large enterprises for years. Through identifying and targeting key accounts, tailoring content, and executing strategies for the specific audiences’, companies that practice ABM see stronger marketing results.

A successful ABM campaign requires a targeted strategy, alignment between sales and marketing, and an integrated martech stack that can deliver personalized content to audiences.

In this webinar we cover:

- How to get started with ABM the right way — and the tools you need to get the job done
- How integrating ABM platforms with Drupal can result in greater effectiveness with lead generation, increased retention and new market growth
- How personalized experiences with Acquia Lift and other technologies can help strengthen your ABM campaigns

Tackling both the strategic sales and marketing technology aspects of ABM, you'll walk away from this webinar with insights to improve your demand gen campaigns right away.

Part 1 of our 3-part webinar series provided an outline for what a modern B2B customer experience should entail, starting with a clear definition of personalization. Now, it’s time to figure out how to get started bringing your vision to life. This includes deciding what personalization elements to prioritize, the challenges you are bound to face, and, most importantly, the technology factors you need to consider in order to achieve campaign success.

We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.

The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement for customer experience focused organizations. In fact, 89% of digital businesses are investing in personalization, meaning if you aren’t doing so today, you’re already behind the competition.

That said, building a personalization practice is still a challenge for a lot of organizations today. Some are lacking strategy from the outset, knowing they want to “do personalization” but not exactly sure what that means or how to start. Others have a clear sense of what they want to do, but are constricted by the bottleneck that exists between marketing and development teams.

Wealth management is undergoing a significant shift. Increasing demand for new products and services, challenging market conditions and increased regulations are just some of the issues wealth managers are currently tackling.

Digitising wealth management
To add to the dynamic, today’s wealth management clients expect the information and services they want, when they want them, and on the channels of their choosing.

Join industry experts from Acquia and ORM for an insightful webinar discussion.

Every organisation undergoing a marketing transformation has a starting point, with the difference only being the product of internal capability and maturity.

In this webinar with Deloitte Digital, Brittany will walk us through how Deloitte takes their clients from their starting point to being ready for whatever the next innovation is. This is the only real mechanism enterprises can implement for the future.

Can you afford to serve your users 404s or slow page load times? As consumers’ expectations continue to rise, poor site performance can have unintended consequences and directly impact business outcomes, user experience, and customer retention.

Join John Mandile, Acquia's security product manager, to learn how to deliver faster, more reliable digital experiences and sites that are protected from threats and disruption.

Today's organizations are investing in personalization to deliver improved experiences to their users. But building a personalization practice from scratch isn't easy, especially for organizations doing so for the first time.

In this webinar, Dave Sawyer, lead optimization strategist at FFW, and Kasia Sinczak, lead content strategist and user researcher at FFW, and Eric Fullerton, product marketing manager at Acquia, will outline the steps necessary to deploy a successful personalization strategy.

Content creation, storage, and access are easier and cheaper than ever before. Organizations are beginning to compete on delivering multi-message and multi-channel strategies to the right prospects at the right time.

Behind the scenes, this involves a coordinated effort between a complex set of variables including marketing technology tools, content, the right mix of talent, and a willingness to experiment. None of these variables are as important or complicated as the human being ultimately responsible for the purchase decision.

The most impressive technology stack, biggest data warehouse, and well-planned content calendar are useless if they lack the empathic understanding to give users what they need to take action.

Whether thinking about personalization for the first time or looking to improve your approach, join our panel to learn about ways you can start converting prospects to customers with personalization.

Having the best tools can make all the difference when mapping customer journeys, but how do you prepare yourself to get the most out of your investment in these tools?

In this session, we will take you through the pitfalls that nobody talks about, help you understand the customer moments that matter, and share the importance of creating a culture of optimization.

In this webinar, we will cover the following topics:

- How to transform your IT digital team from a “bottleneck” to a trusted service provider
- How to implement a site-governance strategy across your organization
- Best practices for expediting website development and delivery

Today’s entertainment and media consumers expect an increasingly intuitive, fully personalised digital experience. In order to keep up, savvy media and publishing companies aren’t asking whether or not they need to transform. They’re figuring out how to gain better control of their brand’s digital assets, and how to use analytics and insight to drive the most effective prospective and converted customer journeys.

Join Acquia and our expert partner Inviqa as we uncover topics such as:

- The challenges and opportunities for media organisations looking to grow their reader revenue
- Strategies and success stories for converting digital audiences into engaged subscribers
- How you can deliver the right content, on the right channel, and at the right time
- Discussing the steps for creating a personalised customer experience

Find out what consumers in the UK think about customer experiences, and how closely marketers’ perceptions align with them.

This webinar, hosted by Acquia, Marketing Week and Regina Corso Consulting discusses the results of a global survey among consumers and marketers, looking into how much those in the UK agree or disagree on customer experiences – and how that compares to worldwide trends.

We focus on the expectations that consumers have with regard to these experiences, if marketers feel the same way and if reality supports these expectations.

Personalization is top of mind for many organizations – 67 percent of marketers are pursuing personalization today. And although personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactly to start.

In the first portion of this webinar, SiriusDecisions will share its industry and market insight to highlight the value personalization can deliver to your business based on their years of expertise in the B2B space.

Next, you’ll hear about Acquia’s multi-step approach to enabling data-driven personalization at your organization, with a specific focus on customers who have just started down the path to personalization.

In this digital-first world, organisations must be customer-first.

No matter the brand or enterprise, the new rules require you to engage individuals and deliver personalised experiences at every point in the customer journey.

The complexity is only growing as CMOs, customer experience (CX) pros and tech leaders grapple with digital sprawl – wrestling with greater marketing demands, higher customer expectations, and rising complexity across martech, data and touchpoints.

Join this webinar to learn more about achieving global marketing excellence with a digital factory.

Personalisation requires technology, people, data, and strategy. Learn the steps you can take and technology you can leverage to deliver data-driven experiences to your customer, no matter where you are in your digital journey.

Today's organizations are investing in personalization to deliver improved experiences to their users. But building a personalization practice from scratch isn't easy, especially for organizations doing so for the first time.

In this webinar, Dave Sawyer, lead optimization strategist at FFW, and Kasia Sinczak, lead content strategist and user researcher at FFW, and Eric Fullerton, product marketing manager at Acquia, will outline the steps necessary to deploy a successful personalization strategy.

Content creation, storage, and access are easier and cheaper than ever before. Organizations are beginning to compete on delivering multi-message and multi-channel strategies to the right prospects at the right time.

Behind the scenes, this involves a coordinated effort between a complex set of variables including marketing technology tools, content, the right mix of talent, and a willingness to experiment. None of these variables are as important or complicated as the human being ultimately responsible for the purchase decision.

The most impressive technology stack, biggest data warehouse, and well-planned content calendar are useless if they lack the empathic understanding to give users what they need to take action.

Whether thinking about personalization for the first time or looking to improve your approach, join our panel to learn about ways you can start converting prospects to customers with personalization.