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‘Crawl, Walk, Run’ to Personalisation Success

Personalisation requires technology, people, data, and strategy. Learn the steps you can take and technology you can leverage to deliver data-driven experiences to your customer, no matter where you are in your digital journey.
Recorded Feb 12 2019 44 mins
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Presented by
Eric Fullerton, Product Marketing Manager @ Acquia and Gemma Singleton, EMEA Digital Experience Consultant
Presentation preview: ‘Crawl, Walk, Run’ to Personalisation Success

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  • Planning for the Personalization Journey: From Empathy to Engagement Recorded: Jun 11 2019 55 mins
    Eric Fullerton - Product Marketing Manager
    Today's organizations are investing in personalization to deliver improved experiences to their users. But building a personalization practice from scratch isn't easy, especially for organizations doing so for the first time.

    In this webinar, Dave Sawyer, lead optimization strategist at FFW, and Kasia Sinczak, lead content strategist and user researcher at FFW, and Eric Fullerton, product marketing manager at Acquia, will outline the steps necessary to deploy a successful personalization strategy.

    Content creation, storage, and access are easier and cheaper than ever before. Organizations are beginning to compete on delivering multi-message and multi-channel strategies to the right prospects at the right time.

    Behind the scenes, this involves a coordinated effort between a complex set of variables including marketing technology tools, content, the right mix of talent, and a willingness to experiment. None of these variables are as important or complicated as the human being ultimately responsible for the purchase decision.

    The most impressive technology stack, biggest data warehouse, and well-planned content calendar are useless if they lack the empathic understanding to give users what they need to take action.

    Whether thinking about personalization for the first time or looking to improve your approach, join our panel to learn about ways you can start converting prospects to customers with personalization.
  • A Practical Guide to Optimizing the Customer Journey Recorded: May 29 2019 54 mins
    Eric Hanser - Digital Strategist, Stephen Skidmore - Director of Product Marketing
    Having the best tools can make all the difference when mapping customer journeys, but how do you prepare yourself to get the most out of your investment in these tools?

    In this session, we will take you through the pitfalls that nobody talks about, help you understand the customer moments that matter, and share the importance of creating a culture of optimization.
  • 5 Steps to Delivering Many Sites, Lowering Costs, and Improving Governance Recorded: Apr 25 2019 28 mins
    Jenni Lee, Product Marketing Manager, Acquia
    In this webinar, we will cover the following topics:

    - How to transform your IT digital team from a “bottleneck” to a trusted service provider
    - How to implement a site-governance strategy across your organization
    - Best practices for expediting website development and delivery
  • The Digital Media Challenge: Turn Content Consumers into Subscribers Recorded: Apr 17 2019 56 mins
    Eric Fullerton, Product Marketing Manager, Acquia & Myles Davidson, Managing Director, Inviqa
    Today’s entertainment and media consumers expect an increasingly intuitive, fully personalised digital experience. In order to keep up, savvy media and publishing companies aren’t asking whether or not they need to transform. They’re figuring out how to gain better control of their brand’s digital assets, and how to use analytics and insight to drive the most effective prospective and converted customer journeys.

    Join Acquia and our expert partner Inviqa as we uncover topics such as:

    - The challenges and opportunities for media organisations looking to grow their reader revenue
    - Strategies and success stories for converting digital audiences into engaged subscribers
    - How you can deliver the right content, on the right channel, and at the right time
    - Discussing the steps for creating a personalised customer experience
  • Is the Disconnect Real? Marketers, Consumers and Customer Experiences Recorded: Apr 3 2019 44 mins
    Michael Barnett, Special Projects Editor @ Marketing Week, Sylvia Jensen, VP of Marketing @ Acquia & Regina Corso Consultant
    Find out what consumers in the UK think about customer experiences, and how closely marketers’ perceptions align with them.

    This webinar, hosted by Acquia, Marketing Week and Regina Corso Consulting discusses the results of a global survey among consumers and marketers, looking into how much those in the UK agree or disagree on customer experiences – and how that compares to worldwide trends.

    We focus on the expectations that consumers have with regard to these experiences, if marketers feel the same way and if reality supports these expectations.
  • The Value of Personalization for B2B Companies Recorded: Mar 5 2019 51 mins
    Eric Fullerton, Product Marketing Manager, Acquia & Jonathan Tam, Research Director, SiriusDecisions
    Personalization is top of mind for many organizations – 67 percent of marketers are pursuing personalization today. And although personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactly to start.

    In the first portion of this webinar, SiriusDecisions will share its industry and market insight to highlight the value personalization can deliver to your business based on their years of expertise in the B2B space.

    Next, you’ll hear about Acquia’s multi-step approach to enabling data-driven personalization at your organization, with a specific focus on customers who have just started down the path to personalization.
  • Achieve Global Marketing Excellence with a Digital Factory Recorded: Feb 25 2019 52 mins
    Lynne Capozzi, CMO @ Acquia, Geneviève Gourichon, Digital Project Manager @ Solvay, Sebastien Debon, Director @ Mirum
    In this digital-first world, organisations must be customer-first.

    No matter the brand or enterprise, the new rules require you to engage individuals and deliver personalised experiences at every point in the customer journey.

    The complexity is only growing as CMOs, customer experience (CX) pros and tech leaders grapple with digital sprawl – wrestling with greater marketing demands, higher customer expectations, and rising complexity across martech, data and touchpoints.

    Join this webinar to learn more about achieving global marketing excellence with a digital factory.
  • ‘Crawl, Walk, Run’ to Personalisation Success Recorded: Feb 12 2019 44 mins
    Eric Fullerton, Product Marketing Manager @ Acquia and Gemma Singleton, EMEA Digital Experience Consultant
    Personalisation requires technology, people, data, and strategy. Learn the steps you can take and technology you can leverage to deliver data-driven experiences to your customer, no matter where you are in your digital journey.
  • Planning for the Personalization Journey: From Empathy to Engagement Recorded: Feb 7 2019 56 mins
    Eric Fullerton - Product Marketing Manager
    Today's organizations are investing in personalization to deliver improved experiences to their users. But building a personalization practice from scratch isn't easy, especially for organizations doing so for the first time.

    In this webinar, Dave Sawyer, lead optimization strategist at FFW, and Kasia Sinczak, lead content strategist and user researcher at FFW, and Eric Fullerton, product marketing manager at Acquia, will outline the steps necessary to deploy a successful personalization strategy.

    Content creation, storage, and access are easier and cheaper than ever before. Organizations are beginning to compete on delivering multi-message and multi-channel strategies to the right prospects at the right time.

    Behind the scenes, this involves a coordinated effort between a complex set of variables including marketing technology tools, content, the right mix of talent, and a willingness to experiment. None of these variables are as important or complicated as the human being ultimately responsible for the purchase decision.

    The most impressive technology stack, biggest data warehouse, and well-planned content calendar are useless if they lack the empathic understanding to give users what they need to take action.

    Whether thinking about personalization for the first time or looking to improve your approach, join our panel to learn about ways you can start converting prospects to customers with personalization.
  • Using Digital to Create Successful Customer Experiences Recorded: Jan 22 2019 35 mins
    Simon Chapman, Senior Solutions Architect @ Acquia
    Turning Technology into Digital Transformation

    Explore what digital transformation and an innovative digital experience platform can do for your business.

    You’ll learn how organisations, such as Nestle, the BBC, and The Grammys are creating and delivering successful customer experiences, and how you can follow suit to get to market faster.

    In this webinar, you will learn:

    - How to combine digital activity and strong leadership to drive transformation.
    - The key touch points in customer journey mapping and planning to gain real business impact.
    - How to build, manage and optimise digital experiences to create customer moments that matter.
  • A Practical Guide to Optimizing the Customer Journey Recorded: Jan 15 2019 55 mins
    Eric Hanser - Digital Strategist, Stephen Skidmore - Director of Product Marketing
    Having the best tools can make all the difference when mapping customer journeys, but how do you prepare yourself to get the most out of your investment in these tools?

    In this session, we will take you through the pitfalls that nobody talks about, help you understand the customer moments that matter, and share the importance of creating a culture of optimization.
  • Reduce the time it takes to develop a website from weeks to hours Recorded: Sep 12 2018 29 mins
    Jenni Lee, Product Marketing Manager, Acquia
    In this webinar, we will cover the following topics:

    - Creating beautiful, brand consistent websites quickly and independently
    - How to reduce the time it takes to develop a website from weeks to hours
    - How to transform your IT digital team from a “bottleneck” to a trusted service provider.
Experience Digital Freedom
Acquia is the open source digital experience company.
We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms.

Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.

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  • Title: ‘Crawl, Walk, Run’ to Personalisation Success
  • Live at: Feb 12 2019 11:00 am
  • Presented by: Eric Fullerton, Product Marketing Manager @ Acquia and Gemma Singleton, EMEA Digital Experience Consultant
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