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The Value of Personalization for B2B Companies

Personalization is top of mind for many organizations – 67 percent of marketers are pursuing personalization today. And although personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactly to start.

In the first portion of this webinar, SiriusDecisions will share its industry and market insight to highlight the value personalization can deliver to your business based on their years of expertise in the B2B space.

Next, you’ll hear about Acquia’s multi-step approach to enabling data-driven personalization at your organization, with a specific focus on customers who have just started down the path to personalization.
Recorded Mar 5 2019 51 mins
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Presented by
Eric Fullerton, Product Marketing Manager, Acquia & Jonathan Tam, Research Director, SiriusDecisions
Presentation preview: The Value of Personalization for B2B Companies

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    Personalization is top of mind for many organizations – 67 percent of marketers are pursuing personalization today. And although personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactly to start.

    In the first portion of this webinar, SiriusDecisions will share its industry and market insight to highlight the value personalization can deliver to your business based on their years of expertise in the B2B space.

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    - Best practices for expediting website development and delivery.
Experience Digital Freedom
Acquia is the open source digital experience company.
We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms.

Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.

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  • Title: The Value of Personalization for B2B Companies
  • Live at: Mar 5 2019 10:00 am
  • Presented by: Eric Fullerton, Product Marketing Manager, Acquia & Jonathan Tam, Research Director, SiriusDecisions
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