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Is the Disconnect Real? Marketers, Consumers and Customer Experiences

Find out what consumers in the UK think about customer experiences, and how closely marketers’ perceptions align with them.

This webinar, hosted by Acquia, Marketing Week and Regina Corso Consulting discusses the results of a global survey among consumers and marketers, looking into how much those in the UK agree or disagree on customer experiences – and how that compares to worldwide trends.

We focus on the expectations that consumers have with regard to these experiences, if marketers feel the same way and if reality supports these expectations.
Recorded Apr 3 2019 44 mins
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Presented by
Michael Barnett, Special Projects Editor @ Marketing Week, Sylvia Jensen, VP of Marketing @ Acquia & Regina Corso Consultant
Presentation preview: Is the Disconnect Real? Marketers, Consumers and Customer Experiences

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  • Facing The Facts: The State of Personalization Today Recorded: Aug 28 2019 49 mins
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    We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.

    The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement for customer experience focused organizations. In fact, 89% of digital businesses are investing in personalization, meaning if you aren’t doing so today, you’re already behind the competition.

    That said, building a personalization practice is still a challenge for a lot of organizations today. Some are lacking strategy from the outset, knowing they want to “do personalization” but not exactly sure what that means or how to start. Others have a clear sense of what they want to do, but are constricted by the bottleneck that exists between marketing and development teams.
  • Digital Transformation in Wealth Management Recorded: Jul 25 2019 29 mins
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    Wealth management is undergoing a significant shift. Increasing demand for new products and services, challenging market conditions and increased regulations are just some of the issues wealth managers are currently tackling.

    Digitising wealth management
    To add to the dynamic, today’s wealth management clients expect the information and services they want, when they want them, and on the channels of their choosing.

    Join industry experts from Acquia and ORM for an insightful webinar discussion.
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  • Is the Disconnect Real? Marketers, Consumers and Customer Experiences Recorded: Apr 3 2019 44 mins
    Michael Barnett, Special Projects Editor @ Marketing Week, Sylvia Jensen, VP of Marketing @ Acquia & Regina Corso Consultant
    Find out what consumers in the UK think about customer experiences, and how closely marketers’ perceptions align with them.

    This webinar, hosted by Acquia, Marketing Week and Regina Corso Consulting discusses the results of a global survey among consumers and marketers, looking into how much those in the UK agree or disagree on customer experiences – and how that compares to worldwide trends.

    We focus on the expectations that consumers have with regard to these experiences, if marketers feel the same way and if reality supports these expectations.
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  • Planning for the Personalization Journey: From Empathy to Engagement Recorded: Feb 7 2019 56 mins
    Eric Fullerton - Product Marketing Manager
    Today's organizations are investing in personalization to deliver improved experiences to their users. But building a personalization practice from scratch isn't easy, especially for organizations doing so for the first time.

    In this webinar, Dave Sawyer, lead optimization strategist at FFW, and Kasia Sinczak, lead content strategist and user researcher at FFW, and Eric Fullerton, product marketing manager at Acquia, will outline the steps necessary to deploy a successful personalization strategy.

    Content creation, storage, and access are easier and cheaper than ever before. Organizations are beginning to compete on delivering multi-message and multi-channel strategies to the right prospects at the right time.

    Behind the scenes, this involves a coordinated effort between a complex set of variables including marketing technology tools, content, the right mix of talent, and a willingness to experiment. None of these variables are as important or complicated as the human being ultimately responsible for the purchase decision.

    The most impressive technology stack, biggest data warehouse, and well-planned content calendar are useless if they lack the empathic understanding to give users what they need to take action.

    Whether thinking about personalization for the first time or looking to improve your approach, join our panel to learn about ways you can start converting prospects to customers with personalization.
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    Turning Technology into Digital Transformation

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  • A Practical Guide to Optimizing the Customer Journey Recorded: Jan 15 2019 55 mins
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    Having the best tools can make all the difference when mapping customer journeys, but how do you prepare yourself to get the most out of your investment in these tools?

    In this session, we will take you through the pitfalls that nobody talks about, help you understand the customer moments that matter, and share the importance of creating a culture of optimization.
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    - How to transform your IT digital team from a “bottleneck” to a trusted service provider.
Experience Digital Freedom
Acquia is the open source digital experience company.
We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms.

Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.

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  • Title: Is the Disconnect Real? Marketers, Consumers and Customer Experiences
  • Live at: Apr 3 2019 10:00 am
  • Presented by: Michael Barnett, Special Projects Editor @ Marketing Week, Sylvia Jensen, VP of Marketing @ Acquia & Regina Corso Consultant
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