The Digital Media Challenge: Turn Content Consumers into Subscribers

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Presented by

Eric Fullerton, Product Marketing Manager, Acquia & Myles Davidson, Managing Director, Inviqa

About this talk

Today’s entertainment and media consumers expect an increasingly intuitive, fully personalised digital experience. In order to keep up, savvy media and publishing companies aren’t asking whether or not they need to transform. They’re figuring out how to gain better control of their brand’s digital assets, and how to use analytics and insight to drive the most effective prospective and converted customer journeys. Join Acquia and our expert partner Inviqa as we uncover topics such as: - The challenges and opportunities for media organisations looking to grow their reader revenue - Strategies and success stories for converting digital audiences into engaged subscribers - How you can deliver the right content, on the right channel, and at the right time - Discussing the steps for creating a personalised customer experience
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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.