How to Fail at Personalization

Presented by

MJ Johnson, Acquia & Ray Saltini, Dave Sawyer, Kasia Sinczak, FFW

About this talk

The ability to connect your business to your audiences lives and dies by the success in personalizing their experience. Gartner surveyed 2,500 consumers to conclude that more than half will unsubscribe from a company’s communications and 38% will stop doing business with a company entirely if they find personalization efforts to be “creepy” - a sure-fire way to fail at personalization. Stop the madness, and carve a path to success by ensuring your personalization efforts deliver meaningful content, delivered at the right time and place. In this webinar, FFW and Acquia will describe some not-so-obvious personalization pitfalls, and key ways to avoid them. Don’t let your business be the next failed personalization effort. Join us, and learn from the experts. In this webinar we will cover how to: - Assess your web traffic to create pinpoint personas - Create exceptional customer experiences with serialized content - Personalize your content across channels by persona - Design personalization programs for digital inclusion

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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.