Hi [[ session.user.profile.firstName ]]

How to Fail at Personalization

The ability to connect your business to your audiences lives and dies by the success in personalizing their experience. Gartner surveyed 2,500 consumers to conclude that more than half will unsubscribe from a company’s communications and 38% will stop doing business with a company entirely if they find personalization efforts to be “creepy” - a sure-fire way to fail at personalization.

Stop the madness, and carve a path to success by ensuring your personalization efforts deliver meaningful content, delivered at the right time and place. In this webinar, FFW and Acquia will describe some not-so-obvious personalization pitfalls, and key ways to avoid them. Don’t let your business be the next failed personalization effort. Join us, and learn from the experts.

In this webinar we will cover how to:
- Assess your web traffic to create pinpoint personas
- Create exceptional customer experiences with serialized content
- Personalize your content across channels by persona
- Design personalization programs for digital inclusion
Recorded Nov 4 2019 58 mins
Your place is confirmed,
we'll send you email reminders
Presented by
MJ Johnson, Acquia & Ray Saltini, Dave Sawyer, Kasia Sinczak, FFW
Presentation preview: How to Fail at Personalization

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • A Single Customer View Starts with a CDP: Meet AgilOne May 19 2020 10:00 am UTC 57 mins
    Omer Artun Founder and CEO, AgilOne Chief Science Officer, Acquia
    Marketers have it easy, right? Flush with piles of customer data, it should be simple to know exactly who your prospects and customers are, target them with the perfect message, and grow your revenue from the data you own.

    But it's not.

    There is more data than ever before, but marketers struggle to know the most basic details of their customers:
    -96% of marketers are challenged in building a comprehensive, single view of the customers
    -40% of marketers are unable to personalize because of the inability to link data across disparate technologies

    It doesn’t have to be this hard.

    Watch Acquia’s AgilOne webinar to learn how you can use machine learning to unlock siloed data and gain a single view of your customers.
  • Powering Deeper Personalisation with AI May 5 2020 1:00 pm UTC 48 mins
    Eric Fullerton, Sr. Product Evangelist, Acquia
    We know scaling personalisation beyond a few use cases can be overwhelming and time-consuming, so join us for our webinar and we’ll explain how it can be made simpler through artificial intelligence. In fact, it’s never been easier to understand consumers and create personalised offers by adding AI capabilities on top of Acquia’s DXP platform.

    In this webinar, we'll cover:
    - How Acquia Lift in conjunction with Google AI and marketing tools take personalisation to the next level
    - Defining moments that lead to conversion and patterns in user behaviour
    - Leveraging richer data collection and enabling simpler content creation for personalisation
  • Personalisation with Purpose Apr 20 2020 1:00 pm UTC 57 mins
    Eric Fullerton, Sr. Product Evangelist, Acquia
    Listen to our new webinar Personalisation with Purpose, created with our partners at Genuine, a full-service agency focused on bringing experience design to brand development. In this session we’ll explore how you can develop an approach to personalisation that’s grounded in real purpose, meaningful goals, and a clear strategy.
  • Best Practices for Migrating to Drupal Apr 13 2020 2:00 pm UTC 46 mins
    Maggie Schroeder, Product Marketing Manager at Acquia and Steph Bridges, Senior Drupal Developer, Acquia
    Security, scalability, accessibility, and enhanced user experience are only a few of many strategic advantages to powering your business’s website & digital experience strategies on Drupal.

    These advantages currently describe 556,047 live Drupal-powered sites worldwide.

    But, how do you get there? What does it take to execute a migration to Drupal seamlessly?

    Watch our second Drupal-focused webinar of the year as we highlight:
    - Best practices for planning, executing & enabling your teams for a migration to Drupal
    - Our most successful customer migration case studies to date

    Learn why now is the best time to begin planning your migration to Drupal. Sign up today!
  • Improving the User Journey with UX Research & Personalisation Recorded: Apr 7 2020 57 mins
    Theresa Anderson, Sr. Digital Strategy Consultant, Acquia
    Watch our webinar to see how we address these challenges and highlight a case study that demonstrates how personalized content helped a university communicate with both students and the broader public.

    You’ll learn how to:
    - Begin defining and prioritizing your audiences
    - Create a content strategy that speaks to your audiences
    - Identify what content to personalize and strategies needed to create, test, and improve your content over time
  • Top 5 Reasons You Should be Using Drupal as Your CMS Recorded: Apr 6 2020 21 mins
    Allie Jones, Technical Architect, Acquia
    In our first Drupal-themed webinar of the year, hear from Allie Jones to learn about the top reasons why you should consider using Drupal’s open-source content management framework for your digital experience.

    Allie brings with her years of experience as a Drupal developer and a technical architect. She has an immense amount of experience engaging with customers to provide individualized solutions and recommendations for all layers of organizations including architecture planning, technical training, application audits, security and performance testing, system migrations, and platform development.

    If you’re interested in learning more about the benefits that Drupal can provide your business, or even if you’re just curious, this is the webinar for you.
  • 100 Sites. A Mixed Drupal Platform. One Federated Search Solution. Recorded: Apr 2 2020 42 mins
    Maggie Schroeder, Product Marketing Manager at Acquia and Ken Rickard, Senior Director of Consulting at Palantir
    Drupal is an incredibly flexible CMS, which is why it is chosen by some of the largest enterprises as the backbone of the most demanding digital experiences.
    One consideration you must make when delivering an experience to your customers is ensuring that you create a unified search experience across all of your Drupal applications.

    Listen to Ken Rickard from Palantir and learn how the Digital Services Team from the State of Georgia leveraged one federated search solution to deliver a unified search experience.

    We address multiple use cases including:
    - Delivering search across different Drupal versions (7, 8, and eventually 9!)
    - Delivering search across sites with disparate content models
    - Delivering search across sites utilizing varying taxonomies

    Discover how you can unify search functionality and enable your audiences to find whatever they need, wherever it lives.
  • How To Manage Sites At Scale With Acquia Cohesion and SiteFactory Recorded: Mar 31 2020 57 mins
    Josh Hoekwater, from Genuine, and Ryan Picchini and Craig Hanna, from Acquia
    Managing sites at scale is hard.

    An inconsistent online experience can cause confusion, frustration or distrust for visitors, which can hurt your bottom line. But how do you ensure that each of your sites has a great experience, the right content and consistent branding at scale?

    Today, Acquia is the leader in “sites at scale” and we’ve been evolving our solution for over 10 years. We make building and managing tens, hundreds or thousands of digital properties easy and efficient.

    In this webinar, you’ll dive into best practices and case studies for large enterprises and their journey to manage “sites at scale.” You’ll also learn how to:
    - Drastically improve time-to-market when creating new sites and updating existing sites
    - Refocus IT resources to work on high value tasks like integrations and custom development
    - Measure the ROI of a project of this nature
    - Benchmark against your industry peers who have standardized on the Acquia Platform.
  • How to Contextualize Content for Hyper-Personalization Recorded: Mar 26 2020 49 mins
    Jessie Johnson, Research Director, Demand Marketing Strategies, Sirius Decisions, Eric Fullerton, Sr. Product Manager, Acquia
    B2B buyers expect hyper-contextualized experiences in increasingly complex buying scenarios that require both relevance and responsiveness. Marketers must be able to capture, interpret, and respond to buying behavior and signals in real time to deliver an optimal buyer and customer experience.

    Listen to our webinar & discover how marketers are leveraging insights from content-based intent signals to design personalized buying experiences and create multiple paths to connect, convert, and drive repeat purchases.

    In this session we’ll cover:
    - Strategies and tactics for a signal-response approach to hyper-personalization
    - A methodology for contextual activation using real-time buyer insights
  • Closing the CX Gap: Moving Towards 'Response Agility' Recorded: Mar 24 2020 39 mins
    David Aponovich, Acquia, John Mozayani and Anton Morrison, Appnovation
    73% of Americans believe customer experience is a crucial factor in their purchasing decision. While
    80% of leaders believe they deliver a superior customer experience, only 8% of customers agree.

    Operationalizing a unified customer experience that reflects the purpose & manner of the brand is a top priority for most organizations today. But how do you break down the barriers that stand in the way of a superior customer experience?

    Get our webinar to see how we dissect these challenges that many organizations face:
    - How to set up the back-stage of the experience
    - How to break down silos and ensure the right players are at the table
    - How to enable agility and embrace a greater degree of risk
    - Lastly, how to govern and measure the integrity of the experience when multiple business units are involved
  • Launching a Personalization Pilot in 10 Days With Acquia Lift Recorded: Mar 24 2020 59 mins
    Dave Sawyer, lead optimization strategist, FFW and MJ Johnson, Sr. Dir. Product Marketing, Acquia
    Launching a Personalization Pilot with Acquia Lift: From Concept to Customers in 10 Days

    The growing trend within the digital experience market is the demand for more personalized experiences by its users. To address this need, many organizations establish a data-driven personalization initiative on their digital marketing roadmap, but end up facing challenges getting their personalization project off the ground.

    In this session, you will learn:
    - How to plan a successful personalization initiative in your organization
    - The six most common challenges with personalization strategy
    - Three example use cases that you can use in your own proof-of-concept
    - How to launch a personalization pilot on your website in just 10 days
  • 3 Ways to Take Customer Experience from Underwhelming to Unforgettable Recorded: Mar 24 2020 48 mins
    Lynne Capozzi
    What makes an exceptional customer experience (CX)? And how do marketers today know if they’re actually keeping up with the rising tide of consumer expectations?
  • Accelerate Your ABM Efforts with Drupal Recorded: Mar 3 2020 58 mins
    Eric Williamson, VP Digital Mktg, Acquia; Judd Mercer, Creative Director & Jeff Calderone, CEO of Elevated Third
    For B2B marketers, traditional demand gen tactics are becoming less and less effective. Content strategies with undifferentiated content targeted to thousands of leads simply doesn’t work anymore. How can marketers break through the noise?

    Account Based Marketing (ABM) has been a strategy favored by large enterprises for years. Through identifying and targeting key accounts, tailoring content, and executing strategies for the specific audiences’, companies that practice ABM see stronger marketing results.

    A successful ABM campaign requires a targeted strategy, alignment between sales and marketing, and an integrated martech stack that can deliver personalized content to audiences.

    In this webinar we cover:

    - How to get started with ABM the right way — and the tools you need to get the job done
    - How integrating ABM platforms with Drupal can result in greater effectiveness with lead generation, increased retention and new market growth
    - How personalized experiences with Acquia Lift and other technologies can help strengthen your ABM campaigns

    Tackling both the strategic sales and marketing technology aspects of ABM, you'll walk away from this webinar with insights to improve your demand gen campaigns right away.
  • Meet Cohesion: The enterprise-grade, low-code Drupal website builder Recorded: Dec 4 2019 38 mins
    Jakub Suchy, Senior Director of Solutions Architecture, Acquia & Jonathon Cartwright, Product Manager, Acquia
    Whether you’re a developer, site builder, designer, or marketer, there is one thing we can all agree on: building websites needs to be faster and easier. Acquia’s acquisition of Cohesion, the first enterprise-grade, low-code Drupal website builder, is a direct response to this need.

    Watch Acquia’s Cohesion webinar to learn how Cohesion helps you quickly create and modify Drupal sites, layouts, and templates using an intuitive drag-and-drop interface.

    No matter your role, you’ll walk away with a comprehensive understanding of how to get the most out of your Drupal investment with Cohesion:

    - Create and design Drupal websites with drag and drop templates and without the headache of coding PHP, CSS, and HTML.
    - Replicate and customize sites in a low-code mode to reduce the total cost of ownership, whether you’re developing one or thousands of sites.
    - Leverage Cohesion to migrate from Drupal 7 to Drupal 8 faster and more effectively.
    - Watch this webinar and see why site builders, designers and marketers alike are getting excited about Cohesion!
  • Total Economic Impact of Acquia: Research from Forrester Consulting Recorded: Nov 11 2019 40 mins
    Alan Botwright, Senior Solutions Architect, Acquia & Jon Erickson, VP, Director, TEI at Forrester Research
    If you’re like many businesses, you want to get websites and digital experiences up and running faster. You also want to unlock greater productivity in your team. And, of course, you want to show you’ve made wise investments. But proving ROI can be tough. Let us help.

    Watch this webinar to hear a guest speaker from Forrester as they discuss findings from the Total Economic Impact™ (TEI) of Acquia Cloud Site Factory and Acquia Lift¹. This in-depth analysis explores how companies are using Acquia’s technology to deliver impactful business results. Acquia will discuss how the intersection of people, process and technology involves shining a light on legacy mindsets and rollout approaches associated with getting the best engagement from your digital channels.

    In this webinar, we cover:

    How companies are using Acquia’s technology to deliver impactful business results
    How businesses can see their ROI increase to 316%
    What is DXP and how do you manage digital chaos?
    How to solve the innovation gap from ‘Websites’ to DXP
    Agility leading to competitive advantage
    A detailed analysis of the TEI study conducted by Forrester Consulting on behalf of Acquia

    Visit www.acquia.com/acquiaROI to learn more about the study & how Acquia can help you drive more ROI.

    _______________________________________
    ٰ¹The Total Economic Impact™ Of Acquia Cloud Site Factory And Acquia Lift, a June 2019 commissioned study conducted by Forrester Consulting on behalf of Acquia.
  • How to Fail at Personalization Recorded: Nov 4 2019 58 mins
    MJ Johnson, Acquia & Ray Saltini, Dave Sawyer, Kasia Sinczak, FFW
    The ability to connect your business to your audiences lives and dies by the success in personalizing their experience. Gartner surveyed 2,500 consumers to conclude that more than half will unsubscribe from a company’s communications and 38% will stop doing business with a company entirely if they find personalization efforts to be “creepy” - a sure-fire way to fail at personalization.

    Stop the madness, and carve a path to success by ensuring your personalization efforts deliver meaningful content, delivered at the right time and place. In this webinar, FFW and Acquia will describe some not-so-obvious personalization pitfalls, and key ways to avoid them. Don’t let your business be the next failed personalization effort. Join us, and learn from the experts.

    In this webinar we will cover how to:
    - Assess your web traffic to create pinpoint personas
    - Create exceptional customer experiences with serialized content
    - Personalize your content across channels by persona
    - Design personalization programs for digital inclusion
  • Think Bigger: Your Digital Experience is More Than Your Website Recorded: Oct 21 2019 58 mins
    Tom Wentworth, SVP of Product Marketing, Acquia & Justin Emond, CEO, Third & Grove
    10 years ago, your brand’s website was your digital experience. The digital ecosystem has exploded with new technology and it’s not slowing down. As businesses who want to create meaningful relationships with customers and build experiences that provide value, we have to rethink how we interact across the entire ecosystem. With an Open Digital Experience Platform, you’ll be future ready to provide the ultimate experience for your customers, at scale.

    In this webinar, we cover:

    - An introduction to the experience economy
    - The digital experience changes you need to prepare for
    - What you need in a DXP to exceed customer expectations
    - Why open DXP is the only DXP you should consider
    - How to leverage Acquia as the “foundational” platform for open DXP
  • S1, E2: New Requirements for Building a Modern B2B Customer Experience Recorded: Oct 17 2019 53 mins
    Eric Fullerton, Sr. Product Marketing Manager, Acquia, Jessie Johnson, Research Director, Demand Marketing Strategies, Sirius
    People are picky. They are hard to please. They can be indifferent to your brand. It's your job to make sure they aren't.

    To compete, all marketers know they need to deliver the right content, at the right time, on the right channel. But unifying data across sources and delivering personalized experiences across multiple channels is far easier said than done. Meanwhile, the marketers that do manage to collect actionable data for personalization run the risk of scaring away prospects when “personalized” misses the mark, or worse, turns into “creepy.”

    Watch our webinar to hear how Acquia, Mautic & Sirius Decisions define personalization and detail what it takes to successfully execute campaigns that actually deliver business results.
  • S1, E1: Personalizing Your Modern B2B Customer Experience Recorded: Oct 10 2019 57 mins
    Dave Bor, Director of Marketing, Mautic, Theresa Anderson, Sr. Digital Strategy Consultant, Acquia
    Part 1 of our 3-part webinar series provided an outline for what a modern B2B customer experience should entail, starting with a clear definition of personalization. Now, it’s time to figure out how to get started bringing your vision to life. This includes deciding what personalization elements to prioritize, the challenges you are bound to face, and, most importantly, the technology factors you need to consider in order to achieve campaign success.
  • Facing The Facts: The State of Personalization Today Recorded: Aug 28 2019 49 mins
    Eric Fullerton, Sr. Product Marketing Manager, Acquia, Ted Ottey, Product Manager, Acquia
    We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.

    The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement for customer experience focused organizations. In fact, 89% of digital businesses are investing in personalization, meaning if you aren’t doing so today, you’re already behind the competition.

    That said, building a personalization practice is still a challenge for a lot of organizations today. Some are lacking strategy from the outset, knowing they want to “do personalization” but not exactly sure what that means or how to start. Others have a clear sense of what they want to do, but are constricted by the bottleneck that exists between marketing and development teams.
Experience Digital Freedom
Acquia is the open source digital experience company.
We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms.

Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: How to Fail at Personalization
  • Live at: Nov 4 2019 3:00 pm
  • Presented by: MJ Johnson, Acquia & Ray Saltini, Dave Sawyer, Kasia Sinczak, FFW
  • From:
Your email has been sent.
or close