Improving the User Journey with UX Research & Personalisation

Presented by

Theresa Anderson, Sr. Digital Strategy Consultant, Acquia

About this talk

Watch our webinar to see how we address these challenges and highlight a case study that demonstrates how personalized content helped a university communicate with both students and the broader public. You’ll learn how to: - Begin defining and prioritizing your audiences - Create a content strategy that speaks to your audiences - Identify what content to personalize and strategies needed to create, test, and improve your content over time
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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.