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Improving the User Journey with UX Research & Personalisation

Watch our webinar to see how we address these challenges and highlight a case study that demonstrates how personalized content helped a university communicate with both students and the broader public.

You’ll learn how to:
- Begin defining and prioritizing your audiences
- Create a content strategy that speaks to your audiences
- Identify what content to personalize and strategies needed to create, test, and improve your content over time
Recorded Apr 7 2020 57 mins
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Presented by
Theresa Anderson, Sr. Digital Strategy Consultant, Acquia
Presentation preview: Improving the User Journey with UX Research & Personalisation

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    Supporting content delivered across a multitude of channels for 20+ sports at the NCAA Division I level, Pac-12 has continuously sought to push the boundaries of what is possible with Drupal as their content management system (CMS). From Drupal 7 to Drupal 9, and from roaring crowds of fans to the new digital fanbase -- Pac-12 has continuously provided an unparalleled and cutting-edge experience and they aren’t done yet.

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    Pac-12’s Drupal Migrations from Drupal 7 to Drupal 8 and onto Drupal 9
    How Pac-12 shifted to support their digital fanbase
    How Pac-12 extended Drupal as their internal and external orchestration platform
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Acquia is the open source digital experience company.
We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms.

Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.

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  • Live at: Apr 7 2020 9:00 am
  • Presented by: Theresa Anderson, Sr. Digital Strategy Consultant, Acquia
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