Personalisation with Purpose

Presented by

Eric Fullerton, Sr. Product Evangelist, Acquia

About this talk

Listen to our new webinar Personalisation with Purpose, created with our partners at Genuine, a full-service agency focused on bringing experience design to brand development. In this session we’ll explore how you can develop an approach to personalisation that’s grounded in real purpose, meaningful goals, and a clear strategy.

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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.