Powering Deeper Personalisation with AI

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Presented by

Eric Fullerton, Sr. Product Evangelist, Acquia

About this talk

We know scaling personalisation beyond a few use cases can be overwhelming and time-consuming, so join us for our webinar and we’ll explain how it can be made simpler through artificial intelligence. In fact, it’s never been easier to understand consumers and create personalised offers by adding AI capabilities on top of Acquia’s DXP platform. In this webinar, we'll cover: - How Acquia Lift in conjunction with Google AI and marketing tools take personalisation to the next level - Defining moments that lead to conversion and patterns in user behaviour - Leveraging richer data collection and enabling simpler content creation for personalisation
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Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms. Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.