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A Single Customer View Starts with a CDP: Meet AgilOne

Marketers have it easy, right? Flush with piles of customer data, it should be simple to know exactly who your prospects and customers are, target them with the perfect message, and grow your revenue from the data you own.

But it's not.

There is more data than ever before, but marketers struggle to know the most basic details of their customers:
-96% of marketers are challenged in building a comprehensive, single view of the customers
-40% of marketers are unable to personalize because of the inability to link data across disparate technologies

It doesn’t have to be this hard.

Watch Acquia’s AgilOne webinar to learn how you can use machine learning to unlock siloed data and gain a single view of your customers.
Recorded Jun 3 2020 57 mins
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Presented by
Omer Artun Founder and CEO, AgilOne Chief Science Officer, Acquia
Presentation preview: A Single Customer View Starts with a CDP: Meet AgilOne

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    Acquia is collaborating with numerous companies globally around customer digital experience and we are here to support with advice, inspiration and open dialogue.

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    2) La plateforme Acquia : optimisation de performance, scalabilité et sécurité
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    Le flux de data n’a jamais été aussi foisonnant et, en même temps, les marketeurs n’ont jamais eu autant de mal à réconcilier ces données afin de mieux connaître leurs clients.

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    1) Introduction sur l’expérience client digitale, Cédric Demeulenaere, VP Southern Europe, Acquia
    2) Quel est l’intérêt d’une Customer Data Platform ?, Nina Landes, Director of Solution Architecture, Acquia
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    Phil Coop, Marketing Cloud Director, Acquia APJ
    We know a well-defined customer data management framework can help ensure that valuable customer data is not locked up in silos, but rather flows freely across the organization, not only providing a single source of truth to marketing and other customer-facing functions such as sales and service; but also enabling real-time, data-driven responses to customer actions.

    According to Forrester, “On average, between 60% and 73% of all data within an enterprise goes unused for analytics.” Today there is a data deluge in most organizations, where millions of data points are coming into the system from thousands of customer touchpoints across diverse channels, platforms and devices.

    Organisations first need to understand what and how data needs to be ingested into the system to effectively use a customer data platform.

    The problem is, many of us face multiple challenges with integrating a CDP with all current/pre-existing relevant systems (BI, CRM, MA, 3rd Party Industry Data, etc.).

    In this session you will learn:

    - The first step in building a practical customer data integration plan and strategy.
    - How to unify all data from different sources to gain a 360° view of customers (Identity Resolution)
    - How to strategically and effectively deliver relevant and useful experiences based on customer data at scale
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Acquia is the open source digital experience company.
We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community — giving our customers the freedom to build tomorrow on their terms.

Acquia is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and the BBC. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.

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  • Title: A Single Customer View Starts with a CDP: Meet AgilOne
  • Live at: Jun 3 2020 10:00 am
  • Presented by: Omer Artun Founder and CEO, AgilOne Chief Science Officer, Acquia
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